China's door and window market has been active around everyone in recent years. Although most of them started late, the domestic door and window market saturation has been not high, so enterprises have achieved ultra-high growth.
Foreign traditional European doors and windows and American doors and windows are facing the same bottleneck problem. There are many reasons, mainly because the product has reached a high level of functionality and quality, as a result, it is difficult to make a breakthrough. No major breakthrough can be made in the production of raw materials, methods and technologies, and the growth rate is gradually decreasing. However, domestic door and window brands can learn from mature and advanced foreign technologies and have a lesson in product research and development, the craft of design and marketing innovation, so as to have the opportunity to achieve overtaking in corners on the premise of maintaining high growth rate.
In fact, there is no fixed enterprise for first-line door and window brands, but first-line brands have the following characteristics:
1. Intelligentization: the rapid rise of "intelligent manufacturing in China", the implementation of relevant policies, and the embrace attitude of domestic enterprises towards intelligentization have become the norm of leading brands;
2. Advantages of raw materials: as a big country rich in mineral resources, China has unique advantages in aluminum, the main raw material needed for doors and windows. Aluminum has many producing areas and a wide area, which reduces the mining cost, refining cost and transportation cost of raw materials. Therefore, first-line brands will have superior supply channels for raw materials;
3. Talents: due to the rise of Chinese door and window brands, a large number of foreign industrial designers, especially door and window designers, have seen opportunities for development, flowing from overseas door and window enterprises to middle door and window enterprises. The inflow of talents is the fresh blood of Chinese door and window brands. At the same time, the different concepts and aesthetics of door and window art of talents at home and abroad blend with each other in the collision, resulting in a chemical reaction of 1 1>2, this is also the innovation of products. On the one hand, excellent foreign door and window designers have brought new design concepts and styles to Chinese door and window products; On the other hand, they have also provided a set of perfect and traceable talents for Chinese door and window design, evidence-based methodology.
4. Compared with regular, it depends on technology, service system, core technology, sales market share, endorsement, etc.
How to define the brand of first-line doors and windows cannot be generalized. We need to understand objectively from the following aspects:
1. Professionalism: attach great importance to the needs, usage habits and user experience of brand users who favor front-line doors and windows, keep improving and innovating the manufacturing process, and be responsible for the interests of users.
2. Environmental Protection and Safety: no pollution waste can be produced. It should be responsible for people's physical and mental health and energy saving and safety.
3. Cultural atmosphere: door and window style, design style, use and display can reflect a cultural atmosphere of the times or contain cultural heritage, that is, it should be something with artistic charm.
4. Highlight the grade: the contact of perspective, tentacles, senses and so on can get the extraordinary experience of the first line, which is a feeling of obvious gap compared with other door and window brands.
5. Recognition: The impressive impression in the hearts of the public, a kind of cognitive height accepted and sought after by many people, can be understood as the obsession degree of "I love you, just like the mouse loves rice.
6. Self-contained communication: doors and windows themselves have the "function" of automatic brand communication. Whether they are frontline can be identified at a glance through user behavior.
1. Mori Eagle SAYYAS (400-670-0999, founded in 1998, focuses on the research and development and manufacture of aluminum clad wood doors and windows and passive windows, providing system supporting solutions such as building exterior windows/Sunshine rooms/curtain walls/entry door, Harbin Mori Eagle Window Industry Co., Ltd.)
2 huaxing Huasin (400-646-1001, founded in 1993, specializing in the production of energy-saving aluminium wraping wooden window/wood-aluminum composite doors and windows and other series of products, production/research and development/sales integrated doors and windows enterprise, harbin huaxing energy-saving doors and windows co., ltd.)
3 Mo se MOSER (400-8118-789, an energy-saving door and window brand under Osun Runda Group, an energy-saving door and window enterprise integrating production, research and development, and installation, Gaobeidian Shunda Mo se door and window Co., Ltd, gaobeidian Shunda Mo se doors and windows Co., Ltd.)
4 WOOD ARTIST (400-811-8655, founded in 2003, focuses on system aluminium wraping wooden window/solid WOOD series/WOOD-aluminum composite series/WOOD cable series and sun room and other products, modern high-end system doors and windows company integrating R & D, design, production, manufacture and sales, Tianjin muyijia energy-saving building materials Technology Co., Ltd.)
5 meichi MYLCH (400-081-3338, started in 1996, is a high-tech enterprise integrating the research and development/manufacturing/Sales/installation/service of door and window series products, positioning high-end doors and windows, domestic well-known high quality building doors and windows brands, beijing meichi Building Materials Co., Ltd.)
6 Milan window MILUX (400-110-2020, founded in 1999, is an enterprise integrating energy-saving building materials research/production/installation. Its aluminum-clad wood passive window series products are well-known, the brand of doors and windows positioned in the field of global home decoration, Beijing Milan Window energy-saving building materials Co., Ltd.)
7 Ruiming doors and windows ROOMEYE (400-057-2990, founded in 2002, focuses on the field of doors and windows, integrates research and development/cultivation and expansion of energy-saving doors and windows system industry chain demonstration base, Zhejiang Ruiming Energy-Saving Technology Co., Ltd.)
8 liangmudao LEAWOD (400-888-9923, wood-aluminum symbiotic door and window system service provider and profile supplier, dedicated to the design/production of high-end buildings such as doors and windows and curtain wall composite profiles, Sichuan liangmudao door & window profile Co., Ltd)
9 wangmei WONDERME (400-036-1001, aluminum clad wood doors and windows brand of wangmei industrial group co., ltd., focusing on the research and development/production/sales and service of series products such as aluminum clad wood doors and windows/curtain wall/sunshine room, wangmei Industrial Group Co., Ltd.)
10 weidun Wind (400-666-7979, founded in 2001, is a supplier of pure solid wood/aluminum-clad wood/copper-clad wood, wooden cable/Sunshine Room and other products, and a domestic wooden window-industry product series/category-wide wood door and window processing enterprise, weidun engineering building materials (Tianjin) Co., Ltd.
