I can't buy materials for the factory by myself, and the delivery time quality of the products is unstable! Unless you have your own channel resources (contacts) or your own products have core technologies that others cannot imitate, there is no advantage in opening a processing workshop yourself! In fact, if you have market demand, joining a door and window brand is a better choice. You only need to do a good job of installing after-sales service and earning the difference between them. There are too many troubles in building a small workshop by yourself, and you can't handle it even if there are not enough people, and there are all kinds of costs. If you have worked in a factory, you will know that hard work may not make money, and the risk is much higher than joining a door and window brand. If you enter the materials yourself, it will be more troublesome. It is equivalent to opening a small door and window factory by yourself. You have to invite many door and window masters. You need to know more about doors and windows, moreover, the brands made by oneself into materials are brands that others have never heard of, so consumers have no advantage when choosing brands. It will be better if you join in. You can choose to help big brands, like the doors and windows of Qibang, which my friend joined before. The store design has a special designer to guide and design the picture, there are a lot of activities to support every year, which saves a lot of manpower and material resources. There are also store manager training to teach you how to operate the store. It's very good. You can really compare it. If you don't have more than ten years of sales experience in doors and windows and rich sales channels, it is better to choose to join. If you choose to join the door and window brand, you can get started quickly with the rich market experience of the brand, You can also enjoy the brand promotion bonus and quickly attract customers by virtue of the brand's strong popularity and reputation. In a word, for ordinary investors, it is better to choose to join. You can save a lot of cost and energy. At the same time, choosing a brand when joining doors and windows should be considered according to personal economic ability, and then the final choice should be made by combining the local consumption level and the opening area. Generally speaking, choosing high-end doors and windows brands has more room for development, moreover, various support and policies have advantages, and the brand has already been well-known.
Good doors and windows franchise store practice method:
1. Market research should be done well
If door and window enterprises want to enter a strange new market, the minimum job they need to do is market research.
It is necessary to go deep into the hinterland of market competition, and fully study the market operation strategies, channel control capabilities, channel strength, product structure, consumer groups, market segments, and various brand share of similar competitive door and window enterprises in the market.
This paper studies and analyzes the consumption habits of potential consumers, brand awareness and loyalty of doors and windows, consumption patterns, lifestyle and psychological expectations.
Doors and windows enterprises can only grasp the first-hand market information in time, dig the data information in depth, and conduct all-round market research in the early stage. This is the powerful weapon to start this battle.
2. Products need to have core competitive advantages
In order to avoid the front fight with well-known products in new markets or regions, it is best to adopt differentiated product strategies, which can help door and window enterprises to open the market quickly, cultivate the awareness of potential consumers to the brand, continuously penetrate into the market in depth, and slowly encroach on the market share of strong brands.
If door and window enterprises want to fight against the strong products in the new market or region, the products of door and window enterprises must have sufficient competitive advantages, whether it is product price, quality, function, packaging, use, delivery...... There are at least two core advantages that other products do not have, so that door and window enterprises can be invincible in the meeting of short soldiers.
3. Marketing strategy needs innovation
When door and window enterprises enter a strange new market or regional market, they find that the original successful marketing strategy is difficult in this market. This goes back to the previous market research. Each market has its own unique market attributes, and door and window enterprises have different marketing strategies for different markets.
Whether adopting differentiation strategy or cost-leading strategy, in short, the strategy to quickly open new markets is a successful marketing strategy, which belongs to the unique marketing strategy of door and window enterprises.
Only one unique marketing strategy after another was born, and one new market after another was trapped in his arms, and the doors and windows enterprises will be around the corner.
The choice of channel providers is very important. If door and window enterprises want to enter new markets, it is very important to choose sales channels with advantages. Doors and windows enterprises should have unique marketing strategies and high-quality distributors.
High-quality channel providers must have both hardware and software. In terms of software, the business philosophy and brand recognition of channel providers must be highly consistent with the company's business strategy and brand marketing, in terms of hardware, the capital strength of channel providers and the ability of warehousing and logistics should meet the requirements of the company.
It is nothing more than the most fatal blow for the door and window enterprises that the channel operators can't do it in the region or make the products dead. The reputation of the products of door and window enterprises in this area has disappeared, and some of them are all negative news about the products of door and window enterprises.
Doors and windows enterprises have the ability to be stronger and stronger. If they want to make a comeback in this area, they may be in vain.
4. Success with a good attitude
Complaints only make problems complicated, and only calmly deal with problems can be solved. For doors and windows franchisees, they must have a good and winning mentality. Don't listen to negative information, just give up. Only in this way can the door and window franchisees go further in the door and window industry.
5. Know how to learn and think
Not every door and window franchisee has experience in building materials business, but a group of new forces choose to join when they see the promising prospect of doors and windows.
Therefore, in addition to relying on the "training" provided by the enterprise, Aowei doors and windows believe that dealers themselves should learn more about the door and window industry and product knowledge, and constantly recharge themselves, only in this way can we gradually find our own advantages in the increasingly competitive door and window market and achieve success.
In addition, the success of the door and window market must be based on perfect business planning. Opportunities are only reserved for those who are prepared, and the practice of holding the Buddha's feet is absolutely undesirable.
6. Cooperation should learn from each other
Doors and windows enterprises and franchisees are cooperative partners. The essence of distribution mode lies in "win-win", which is different from doing it alone. Cooperation can learn from each other and achieve results of 1 1 greater than 2.
Therefore, door and window franchisees should always remember that no matter how prosperous your business is, you have a partner to support behind, that is, the enterprise.
Based on the above, in addition to their own mental quality, learning and cooperation are equally important for door and window franchisees, which can enable door and window franchisees to seize the market in the distribution mode.
