1. Product positioning: at present, there are aluminum alloy doors and windows, broken bridge aluminum doors and windows, aluminum clad wood doors and windows, and system doors and windows in the market, and at least a dozen series of these types. You must do your own product positioning, select which type of doors and windows to join or which type of doors and windows to promote.
2. Market positioning: do a good job in product positioning and market positioning. Door and window brands are divided into high, medium and low end. We should choose suitable doors and windows to join in according to our local consumption level, with low consumption level, choose high-end doors and windows to join, although the quality of doors and windows is good, the price will make people look at and stop; The consumption level is high, although the price is low, but the quality and performance can not meet people's needs.
3. Store location: a good store location is the basis for the future success of doors and windows franchise stores. It is best to choose the one with a large flow of people or the building materials market. The store should not be too small, and the decoration should have new gravity, high-end and high-grade.
4. Strength of manufacturers: the strength of manufacturers can be considered from the innovation of products and the scale of workshops. The door and window market changes rapidly. A manufacturer must have the ability to innovate new products in order to conform to the market, meet the needs of consumers. The size of the workshop determines the length of the post-delivery cycle.
5. Joining support: to join doors and windows, we should take into account the support from the manufacturer, because when we first joined the store, no matter from experience or funds, we need the support from the manufacturer, help doors and windows franchise stores slowly get on the right track.
6. After-sales: a good after-sales service can make the road of joining doors and windows more smooth. No matter the color or size of doors and windows are changed, the manufacturer can handle them in time.
If you want to join the door and window brand, you need to select multiple brands for comparison. Even if the market scale of the brand side is inconsistent with the core of the product, there will be some comparison and reference value. When choosing a brand for joining doors and windows, we should consider it according to personal economic ability, and then make the final choice by combining the local consumption level and the opening area. Generally speaking, choosing high-end doors and windows brands has more development space, moreover, various support and policies have advantages, and the brand has already been well-known, making store operation easier. Two tips:
1. First of all, determine the square of the store and select brand products according to the local consumption capacity, store location and store size;
2. Conduct on-the-spot (factory) inspections on brands and choose brands with independent manufacturers so as to have better after-sales services.
Finally, remind that the current consumption level is rising. If you choose a more famous door and window brand and attach importance to joining support, it will stabilize.
3. There are too many doors and windows joining brands, so many people will struggle with or choose the cheapest one. In fact, although a good brand joining is expensive, it is also expensive, for example, considerate service, worry-free after-sales service, scheme planning and policy support. As well as the lack of operational capacity in the early stage, the subsidies of the headquarters and the training of the store personnel system should be considered, instead of considering the cost alone.
