First of all, we must choose the right brand.
Today is an era of fierce competition. It is difficult to get a better living space by yourself. Therefore, choosing the right brand is very important for franchisees! With the continuous improvement of people's living standards, intelligent doors and windows have gradually replaced traditional doors and windows, so it is very important to choose brand doors and windows, otherwise they will be abandoned by the times at any time.
So, how should we choose the doors and windows suitable for ourselves? When distributors choose a brand, they can comprehensively consider the brand's popularity, reputation, joining policies, support and whether they need joining fees, and then choose a brand suitable for their own development needs.
Secondly, we must do a good job in positioning.
It is very important to set your own position, including your own positioning of the intended brand, as well as your own positioning of consumer groups. Local consumer groups, product positioning, price positioning, consumer group positioning, etc., need to make a comprehensive consideration! These things, relying on themselves, will not help but catch them. Therefore, powerful manufacturers will conduct these data analysis for their own dealers, so that dealers will avoid detours and wrong paths.
Finally, you must select the right address.
For distributors, the importance of address is beyond doubt, which directly determines the amount of human flow. The amount of traffic determines the amount of business. However, we also know that the shop rent in the prime location must be very expensive, so we must combine our own economic ability, store rent, make a comprehensive consideration of factors such as the actual environment and competitors, and choose shops suitable for their own abilities.
As far as joining and agency are concerned, the concept of joining is that the franchisee invests payment funds, provides brands and sources of goods, operates in the form of stores, and faces retail customers as the consumer group; the agent conducts business in the form of a region. The agent is the same as the general, that is, recruiting franchisees in the divided region. The Agent's service object is the region where the agent is located.
Join \doors and windows
As far as joining and agency are concerned, the concept of joining is that the franchisee invests payment funds, provides brands and sources of goods, operates in the form of stores, and faces retail customers as the consumer group; the agent conducts business in the form of a region. The agent is the same as the general, that is, recruiting franchisees in the divided region. The Agent's service object is the region where the agent is located.
1. Join doors and windows to see the brand and scale
To understand the development potential of manufacturers, we should start from understanding the scale of manufacturers. The investigation contents include: business license, product certificates, brand promotion investment, factory floor area, number and grade of production equipment, etc, these are things that can be seen everywhere after entering the factory. Of course, there are also counterfeits, so ensuring the authenticity of hardware is the first. Another method is to observe the operation of franchisees who have joined this manufacturer.
2. Doors and windows join the workshop
The environmental sanitation of the factory can reflect the quality of a factory's products. Please imagine if a factory is very untidy even in the local area for a long time, how can it produce high quality of the products for customers? In addition, it is necessary to know whether manufacturers are adhering to the independent research and development and design of products, and only manufacturers with independent research and development capabilities have tenacious vitality. The products of some manufacturers are OEM, and the supply of goods cannot be guaranteed stably.
3. Doors and windows join to see employees
A good door and window brand must be produced by a group of high-quality responsible people. If employees do not love their careers, or even complain about factories or occupations, then it must be difficult to concentrate on the production process. How can the products produced with such a mentality make people calm down?
4. After-sales service mechanism for doors and windows
Good manufacturers often have a complete follow-up service mechanism, which provides a strong guarantee for the rapid development of franchise stores. If distribution is needed, whether the distribution equipment is complete and advanced, whether there is a unified distribution center, how the quality and management of the distribution personnel are, and whether the distribution center can respond to the requirements of the franchisees in time, whether the distribution raw materials are often in short supply, whether the distribution price is reasonable, and whether it is changeable. There are other follow-up support such as training support, which need to be understood clearly.
5. Expansion capability of doors and windows
Expansion comes from two aspects. One is whether the manufacturer has the determination to make the business bigger and whether it has long-term strategic planning. This is from a high level. From a low level, can manufacturers provide strong support for investors in market expansion. Second, the product innovation ability of manufacturers also determines the result of investors following their growth. Some manufacturers have not launched new projects for several years after the launch of a project, nor have they improved and innovated the old projects, the market can only shrink gradually.
6. Join doors and windows to see investment policies
Good brand is hard strength, but no matter how good a brand is, it also needs the support of the manufacturer to become bigger and stronger. Generally, good manufacturers will not promise how to support them casually, while brand door and window manufacturers have good investment policies and perfect incentive mechanism and verification mechanism. It is not easy for big brand manufacturers to make promises, but the promises they make will be fulfilled persistently.
Attention should be paid to door and window investment promotion:
1. Pay attention to the product
The Enterprise Transaction is always a product or service. The company's products are not good. Even if the reputation is greater and the prestige is more noisy, it is just a vase with a false watch and cannot play with technology. If such products are represented, subsequent troubles will continue.
2. Pay attention to the scheme and implementation
The doors and windows join said that it is not complicated, it is not simple to say, and the process is very complicated. On-the-spot investigation, signing contracts, formulating plans, and designing stores...... An enterprise whose executive communication is not in place, even if the background is strong, it is only a piece of paper and will not produce practical results.
3. Pay attention to design
As a vertical hinged door manufacturer, design is also an indispensable part. More and more family properties pay more attention to performance and appearance. The design is good and the styles are various. The styles can also be tailored to consumers' preferences, combine the characteristics of home and architecture to transform. Vertical hinged door manufacturers and agents tend to choose vertical hinged door manufacturers with novel designs and diverse styles when choosing brands to join.
4. Pay attention to channels
How to choose to join and how to choose reliable brands to join are the problems that many franchisees who want to join doors and windows will face. First, you can participate in the exhibition to learn more about brands, and the probability of success is relatively high; Second, you can learn more about door and window manufacturers through the network platform. The advantage of the former is that it can be understood face to face, which is true and reliable, but the degree of involvement is not high; While the latter can cover almost all brands, but the network information is mixed with too much unreal information, only by keeping a clear mind can we distinguish between right and wrong.
5. Pay attention to the market
Agent doors and windows should take into account the consumption level of the local market. The consumption level of first-and second-tier cities is high, and good products can be chosen. However, in some third-and fourth-tier cities, because the economy is not particularly developed, the consumption level of consumers is not high, and they cannot afford very good products, therefore, it is necessary to reasonably distribute different product output ratios. Only in this way can losses be avoided and profits be obtained.
