More and more people pay attention to brand effect when buying door and window products. At present, the door and window industry is also facing the Red Sea of the market. However, under such a good market situation, some door and window merchants found that the market business was not as good as expected. What is the reason why business is difficult?
Marketing strategy is outdated and unfavorable to operation-many doors and windows merchants currently have simple marketing strategies of "price war". Price reduction promotion and holiday discount have become the main marketing methods. For a long time, customers feel numb to this marketing method, and the price fluctuation can no longer arouse consumers' desire for more consumption. [Therefore, door and window merchants should consider the change of marketing strategy when catching the terminal market, follow the trend and join some game marketing, only by carrying out some marketing activities they are interested in from the perspective of consumers can we obtain the terminal market.]
The propaganda channel is narrow and there is no new source of customers-because of the fixed nature of terminal stores, most of the sources of customers are limited in scope. Some door and window merchants can only survive with their personal connections, let alone grab market dividends, in fact, the reasons are all due to the narrow publicity channels, so the terminal market is not really gathered together. [Doors and windows merchants should broaden publicity channels, formulate a promotion strategy of points, surfaces and lines, continuously expand the scope of market influence, and attract more customers, only when the publicity is in place can the terminal market be brought together.].]
So how can the business of door and window merchants be done well? It is true that every door and window merchant has its own set of management policies, which are summarized through long-term accumulated combat experience and market survey. The editor reminded the vast number of door and window investors that these points must be kept developing. Insist on doing these points well and believe that success will be achieved.
1. Adhere to product quality standards
When many merchants choose brand doors and windows, they must pursue the quality of products. Only regular doors and windows enterprises are equipped with standardized production workshops can the produced doors and windows be considered as high-quality and accurate doors and windows. However, the quality of products determines the service time of products, and even the development fate of agents and franchisees. Products without quality are equal to losing the market, products without quality will lose benefits, and products without quality will affect the later development.
2. Stable market, not disorderly price
Due to the value of the products sold by regular doors and windows enterprises, the price after purchase is maintained. The former will not buy 2,000 yuan, while the latter will be sold at a price reduction of 1,000 yuan. Moreover, for the benefit of dealers, the company will set the lowest price for sales, and will not let the franchisees hit the price and disrupt the market, thus ensuring the most basic benefits of the franchisees.
3. Adhere to product design innovation
It is understood that most door and window manufacturers pay too much attention to the technological development of products during the development process, often ignoring the design of products. If door and window manufacturers want rapid development, sticking to products is the key. Regular door and window manufacturers work hard on products. Many regular door and window brands have their own core technologies and can meet the development needs of the market, walk at the forefront of the market to meet the needs of different customers.
The main analysis points of the current situation analysis report of the door and window industry are as follows:
1) life cycle of door and window industry. Through the market growth rate, demand growth rate, product variety, number of competitors, entry barriers and exit barriers, technological changes, user purchasing behavior and other research on the development stage of the industry;
2) balance of supply and demand in the door and window industry market. Through studying the supply and demand situation, demand situation and import and export situation of the door and window industry, we can judge the supply and demand balance situation of the industry in order to master the saturation degree of the industry market;
3) competition pattern of door and window industry. Through the analysis of the bargaining power of suppliers in the door and window industry, the bargaining power of buyers, the ability of potential competitors to enter, the substitution ability of substitutes, and the current competitiveness of competitors in the industry, master the five forces that determine the profit level of the industry;
4) economic operation of door and window industry. Mainly for data analysis, including the number of competitive enterprises, number of employees, total industrial output value, sales output value, export value, finished products, sales income, total profit, assets, liabilities, industry growth ability, profitability, solvency, and operational capability.
5) main enterprise of market competition in door and window industry. Including enterprise products, business status (BCG), financial status, competition strategy, market share, competitiveness (swot Analysis) analysis, etc.
6) investment and financing and merger analysis. Including investment and financing project analysis, merger and acquisition analysis, investment area, investment return, investment structure, etc.
7) marketing of doors and windows industry. Including marketing concept, marketing mode, marketing strategy, channel structure, product strategy, etc.
The current situation analysis report of the door and window industry is based on the analysis of the current development characteristics, development stage, supply and demand balance, competition pattern, economic operation, major competitive enterprises, investment and financing status of the door and window industry, etc, it aims to grasp the current situation of the door and window industry and provide information support for the future development trend of the door and window industry.
