A: As a sales member of Xi Mu long, I am here to give you a copy of my own ideas, hoping to be useful to you! · At present, the door and window industry has formed a technological innovation system with more than 100 large and medium-sized enterprises as the main body and more than 50 key enterprises with an output value of more than 100 million as the representative. On this basis, if hundreds of people want to further develop, they must constantly break through in the process, performance and marketing mode of products.
The share of aluminum alloy doors and windows in the building doors and windows market is over 55%, and the product structure has changed greatly. Influenced by the national building energy conservation policy and the crisis of asking sources, low-carbon environmental protection has become the premise of development, and the transformation of product structure is imperative. Why not answer the question and develop in the future door and window industry, sufficient capital investment is a necessary guarantee,
As we all know, influenced by the real estate policy, the aluminum alloy door and window industry in 2014 showed a slow development compared with previous years, and the sales volume of most enterprises was not optimistic. Therefore, the development of aluminum alloy doors and windows industry in 2015 became a reference point for major enterprises to find a breakthrough and expand their brands.
However, with the changes of various social trends and the continuous improvement of people's living standards, the requirements for doors and windows are getting higher and higher. Now the development trend of the door and window industry has also seen new changes. Based on people's different needs, several trends have gradually formed and begun to spread in the door and window industry.
Product functionalization diversification
With a small window, the functions that people hope to acquire are constantly satisfied by merchants and continuously discovered. Nowadays, automatic door, smart windows, environmental protection windows, and fingerprint lock are no longer patents of big brands. When people get in close contact with these multifunctional products, they all marvel at the rapid development of door and window products.
Introduction to Modern design style
In the past, people did not pay attention to the design of doors and windows, mainly to meet the functional use. But now people are getting higher and higher in aesthetics, and they are also paying more and more attention to the design sense of doors and windows. The doors and windows with modern and simple design style that can only be seen in high-end villas before have gradually entered thousands of households.
Environmental protection and energy saving
Environmental protection and energy conservation are the most concerned topics in today's society, and the country is also vigorously advocating. Therefore, environmental protection and energy conservation products must be favored by the market. In the door and window industry, there are two themes: one is the use of environmental protection materials, and the other is the production process to save water and electricity.
Environmental protection and energy conservation are not only reflected in the product itself, but also in the packaging of the product. Renewable and degradable environmental protection materials are also adopted. Some door and window products have abandoned the traditional metal materials and used PCV materials, which are all development trends.
Quality trend
With the enhancement of consumers' brand awareness, more and more enterprises realize that quality is one of the most important factors for their long-term survival. In addition, many domestic enterprises have many years of cooperation experience with international brands OEM, already have the ability to produce high-end doors and windows quality, so doors and windows products have become more and more quality-oriented.
Intelligent Home application
When talking about the intelligentization of products, any improvement of products should be changed for consumers in the end, all for the convenience of installation or use by consumers, otherwise no one will pay for such improvement. Therefore, the improvement of products should develop towards humanized use.
In order to meet the existing and potential needs of the market, continuous improvement of products and continuous intelligence are necessary, which are also necessary for enterprises to survive and develop. Continuous improvement and continuous intelligence of products have improved people's consumption level, and also enabled enterprises to obtain more market opportunities and commercial profits. Therefore, the product is simpler, more human and smarter to use.
Brand protection awareness
In recent years, many door and window enterprises have complained about counterfeiting and infringement in international exhibitions, thus suffering losses to varying degrees. In addition to the opening of the market, many enterprises spend money and time to develop and design products by themselves. After the market development is mature, they are frantically copied by the market and quickly enter the red sea competition. Therefore, the patented products on the exhibition can be seen everywhere. In the catalogue of some door and window products, most of the products are marked with the word "patent design", in order to make a difference in the market competition and better protect themselves and customers in the market competition, only in this way can we develop well.
In response to the national call for energy conservation and emission reduction, jieyusen doors and windows have invested heavily in the exclusive research and development of a variety of environmentally friendly door and window systems. Among them, jieyusen-the advent of environmentally friendly and energy-saving fresh air system doors and windows, it marks that jieyusen's research and development technology of doors and windows has been in the forefront of the market, leading the environment-friendly door and window system into thousands of households and making outstanding contributions to the healthy life of hundreds of millions of families.
I. Broad prospects 5000 billion market
At present, the demand of China's door and window market is more than 0.5 billion square meters per year, which is equivalent to the usage of 4 European markets. In the future, it will still grow at an annual rate of 11%. Every year, 0.5 billion square meters of urban buildings, 0.6 billion square meters of rural buildings and 0.7 billion square meters of public buildings are completed in our country. According to the proportion of doors accounting for 10% and Windows accounting for 20%, which together accounts for 30%, there are more than 0.5 billion square meters of doors and windows market in our country every year.
II. Doors and windows will receive more attention high-end positioning
Consumers' demands and expectations for high-end door and window products are getting higher and higher. In the next few years, the market demand for doors and windows will gradually gather at the high end, and the sales volume and growth rate of high-end doors and windows products will also develop steadily.
Third, the demand for personalized customization is becoming more and more obvious
A few years ago, the home market was in a downturn, but the customization industry broke into a "new world". According to public media statistics, the total amount of customization in the domestic market has reached 600-80 billion yuan every year, and the market share will increase in the future.
IV. 50% higher than the profit margin of peers
The return on investment of customized doors and windows industry is as high as 40% ~ 50%, which is more profitable than other mature categories in other furniture and building materials industries.
V. High return growth rate exceeds 30%
China's custom doors and windows industry has entered a period of rapid development, and the annual compound growth rate of the industry will exceed 30%.
Six, zero inventory capital turnover is short and fast
Sales first and then customized production. At the beginning of the project operation, only store decoration and sample models are needed, and no inventory is required. The capital turnover is short and fast.
