China's top ten well-known doors and windows brands, that is too good to promote, with quality assurance. The qualification procedures are complete. Advertise first, then find more salesmen, negotiate with construction units, real estate development companies and decoration companies, and seek cooperation. You can also develop agents and so on.
Basically, some people who are engaged in sales will go into misunderstanding. If they do not find misunderstanding in time and come out, it will be very tired to do sales, which means that even if you work hard, the gains you get, it is only rare, that is to say, the pay is not proportional to the return. This is also why salesmen complain about why customers always don't place orders, which has actually gone wrong. Here is how to go wrong.
The first mistake is self-centered, that is to say, when selling your own products, you don't think about it from the customer's point of view. You don't know what kind of ideas the customer has, always instill their own ideas to customers blindly, and the final result is often the rejection of customers. To get out of this misunderstanding, the first thing is to change this idea. We should analyze it more from the customer's perspective and guide it slowly from the customer's perspective.
The second mistake is that you don't care about small orders, which is a common problem among sales people. Once you have such an idea, your attitude towards customers is different. The customer is not a fool either. Your customers can feel every word and deed. How do you do the big list? You should do the same to the small list, often, if you make this small order, it will bring you a lot of customers.
The third mistake is to find out where the interests of customers are and how can you make a set of plans for customers without finding the interests of customers, especially in the aspect of building materials, this is very important. You can't just look at your own interests in sales. You should start from the interests of customers. Only when customers have interests can they open orders.
The fourth mistake is the lack of persuasion. I believe you have said a lot of these words. For example, when you meet a customer, you will say that you get what you pay for. There is no good product at a low price, and good products are not cheap, etc, think for yourself, how persuasive can you say so? You can try to ask yourself.
If you hear this, will you have no feeling at all? Because there are no 1.1 sentences, if you say things are good, things are good. To overcome this misunderstanding is to tell more stories to customers, tell stories about products, tell stories about successful cases, tell stories about the benefits of customers buying your products, etc, anyway, don't talk about the price with the customer.
The fifth mistake is to ignore the importance of customers who deal with transactions. In the field of building materials, this is a point that is easy to be ignored, because for decoration, it is basically a demand, there is no HTK, because of this, many people ignore the importance of old customers. In fact, this is very important. Why do you say so.
The first point is to serve old customers well, which will bring you a transfer introduction. The second point can bring you a good reputation. Think about whether you have served every customer well and whether the formed reputation is very good, this is virtually advertising. For old customers, it is necessary to interact with customers frequently, such as WeChat SMS communication. In short, customers who have been sold should be regarded as the beginning or not the end of sales.
The procedure of selling doors and windows is as follows:
1. Introduce the selling points and unique selling points of doors and windows, and guide the value orientation of customers
There are differences between selling points and unique selling points, and this problem should be very clear. The so-called selling point is actually the reason for consumption. It is the point where the product meets the needs of the target customers. It refers to the reason why customers buy doors and windows. The unique selling point refers to the unprecedented product, unique or distinctive features and characteristics; It is the reason why customers buy your doors and windows instead of other competitors' doors and windows. Unique selling points can be born, full of imagination or "out of nothing". We must be able to quickly and smoothly tell customers where the selling points of aluminum doors and windows are, and then tell the unique selling points of our own brand doors and windows to compare the doors and windows of competitors, let consumers recognize and accept the special advantages of their doors and windows, otherwise, it will be difficult to persuade customers to buy doors and windows.
2. Guide customers to pay attention to the advantages of doors and windows
The advantages and disadvantages of each product must coexist. When selling, we should know how to focus on the advantages of the product and try our best to guide customers to pay attention to the advantages of the product. For questions raised by customers, or some existing shortcomings, to know how to skillfully answer the questions and turn them into advantages, all the e799bee5baa6e79fa5e98193e59b9ee7ad9431333365656639 must be familiar with all the knowledge of the product. When customers find the shortcomings, we must know how to solve customers' questions, so that customers can fully believe in the products and buy them with confidence and courage.
3. Accurate insight into customer needs can grasp customer psychology
Customers of different ages and genders have different demand points for products. To promote products, we must first understand why customers want to buy them, so as to promote them accordingly. For example, some customers pursue high quality and low price, and their quality requirements are not high. However, shopping guides cannot find customers' needs and find high-end products recommend, which will only make customers feel disgusted. Therefore, you must always look at your opinions and find out the demand point, and you will be handy when selling.
To promote doors and windows, you need to have one or several miniature samples. Complete set, single piece.
What material, zd what process, you need to know, understand clearly. Best, you also need to understand the differences in materials, processes, and differences in price among peers. The customer's questions can be fully answered.
For the first business, you can give customers a reasonable discount and guarantee a warranty measure within a few years. However, this customer needs to cooperate with you. When someone else comes to see the doors and windows, he can only let him see.
The second order can be a moderate discount, with the second customer to see the doors and windows of the first customer, he will calculate the cost performance. It is estimated that it is very likely to find you to install it.
Word of mouth is what you have done for a long time, and gradually it becomes awesome. There is a security door of a certain brand installed in our community, and many doors, guardrails and windows of this brand will continue to be pressed in the future.
