At present, our country is in a critical period of promoting the prevention and control of the new coronavirus epidemic and economic and social development. The professional market of building materials and home furnishing is affected by policies, changes in market environment and the trend of consumption upgrading in China. The professional market of traditional building materials and home furnishing will meet new opportunities and challenges. Facing the so-called "cold winter" and the growing demand of consumers for quality, the price-driven purchase period has become the past, and the future brand and quality are the most concerned factors for consumers. In this regard, online and offline retail enterprises are actively exploring and innovating.
Under this background, Red Star Macalline aims at the tuyere of home building materials industry-the field of doors and windows, and held the opening ceremony of Chengdu station on September 22.
Guests attending the opening ceremony include Mr. Yu Longpeng, executive president of Sichuan door and window Association, Ms. Xu Dan, secretary general of Sichuan door and window Association, Mr. Wang Yirui, general manager of the door and window floor Division of Hongxing Macalline Group's major operation center, mr. Zhang Qin, general manager of Hongxing meikailong Sichuan Yingfa center, Ms. Zhang Lan, investment minister of Hongxing meikailong Sichuan Yingfa center and general manager of Chengdu Tianfu No. 1 shopping mall. Mr. Xiong Zhibin, chairman of Roland Sini system doors and windows, was invited to attend the opening ceremony as a brand representative of doors and windows.
Mr. Yu Longpeng, executive president of Sichuan doors and windows Association, Mr. Wang Yirui, general manager of the doors and windows floor Division of Hongxing Macalline Group's major operation center, and Mr. Zhang Qin, general manager of Hongxing Macalline's Sichuan camp, took the lead in making welcome and opening addressed.
Mr. Yu Longpeng, executive president of Sichuan doors and windows Association, said: quality service promotes consumption upgrading and becomes a strong support, leading Red Star Macalline Furniture store to improve excellent service quality.
Mr. Yu Longpeng
Mr. Zhang Qin, general manager of Hongxing meikailong Sichuan Yingfa Center, said: in terms of doors and windows category, technology is the core key point. The product itself and research and development technology can bring benefits and experience to users most intuitively, which is an important part of innovation.
Mr. Zhang Qin
Mr. Wang Yirui, general manager of the Department of doors and windows floor of the major operation center of Red Star Macalline Group, said: With the rise of the new middle class, consumers' demand for doors and windows has gradually gathered to high-end.
Mr. Wang Yirui
Mr. Xiong Zhibin, chairman of Roland Sini system doors and windows, as the brand representative, shared the theme of "making a better life with Windows.
Mr. Xiong Zhibin
Xiong Dong analyzed the nature of doors and windows from two aspects of users' rational needs and perceptual needs. People's rational demand for doors and windows is almost all about the intuitive performance and function of safety, sound insulation, wind resistance and waterproof. With the rise of young consumer groups, people's demand for home life tends to be personalized and diversified, instead of being satisfied with the basic functional level. At this time, the perceptual demand of doors and windows is becoming more and more obvious.
Roland Sini system doors and windows are well aware of the nature of doors and windows. In the design of doors and windows, unity and sublimation are quietly realized through the mutual blending of aesthetics and functionality. Pass the life quality and life concept of high-end doors and windows to users.
According to the survey, under the trend of consumption upgrading, the new middle class rises, and its consumption view prefers cost performance, personalization, offline experience, time-saving convenience. Roland Sini system doors and windows make use of the natural scene advantages of offline space to create immersive experience scenes, integrate the values of art, fashion, science and technology, and improve people's cognition of system doors and windows.
Adhere to technical requirements compared with international standards, higher than national standards. Roland Sini system doors and windows through the high standard and strict requirements of 4.0 smart-made flexible custom chain, every system door and window has better detail quality and continuously upgraded better performance, provide better protection for every user and help the door and window industry develop forward.
Brands and platforms complement each other, and a good platform makes consumers feel at ease. Red Star Macalline has become a high quality-year-old consumer platform through strict screening of established brands, and is known as a model of global home brands. As A key strategic cooperative enterprise of Class A of Red Star Macalline, Roland Sini system doors and windows have won the trust and support of many users by virtue of their strong brand strength, systematically designed doors and windows products and high-quality services.
In the future, brand and quality are the most concerned factors for consumers. Roland Sini system doors and windows will continue to develop doors and windows with high-end, design and system technologies, and join hands with Red Star Macalline to lead the new trend of household consumption, bring more diversified, intelligent and safe high quality and high-standard door and window products to the vast number of users, making the home safer and making life more comfortable.
