On September 23, "seek change, break through, Shu Xin, practice-Taobao jiyoujia furniture industry new retail project presentation" was held in Shunde Longjiang Wanyi Hotel. The conference also held the launching ceremony of a new retail service center, a live broadcast base of furniture industry belt, a red incubation base of Taobao, Sina training and designer salon, and a furniture collection project of China Merchants, it marks that the five engines of the three platforms have officially settled in MAAO, helping the integration of exhibition and trade and fully empowering the furniture industry. Nearly 500 people from furniture merchants associations, entrepreneurs, marketing elites, independent stores, designers and media from all over the country gathered in Longjiang to witness the victory.
(Photo source: China furniture report-public number, invasion and deletion)
presentation Site
xijing, head of Taobao jiyoujia furniture lighting, delivered a speech on behalf of the organizer. Xijing said that the new retail outlet has arrived. The jiyoujia furniture New retail project of Taobao's localization merchant support program has settled in Shunde Longjiang, a major furniture design and manufacturing town in China. Through the "Digital Factory Furniture Industry Belt", help offline enterprises and home furnishing stores realize digital transformation and upgrading, create a new retail scenario ecology and accurate and efficient digital operation, meet the consumption needs of large end users, and serve the trillion-level household industry.
(Photo source: China furniture report-public number, invasion and deletion)
xijing, head of Taobao jiyoujia furniture lighting, delivered a speech by the organizer.
According to reports, Taobao jiyoujia local city business, with "City purchase" as the carrier, with the help of Alibaba's massive data accurate contact and portrait and other Alibaba economic forces, through LBS accurate positioning to obtain localized accurate traffic, use digital empowerment, optimize and upgrade customized solutions, and help manufacturing and physical stores to connect industrial chain links such as online traffic, offline stores, and supply chain matching, so that accurate users can reach merchants, realize the same-city purchase of offline experience and household consumption, form a comprehensive and three-dimensional localization new retail ecosystem, improve the marketing efficiency and value of stores, and fully empower the upgrading revolution of household industry.
Qin zhanxue, president of China Building Materials Circulation Association, introduced the current dilemma and market situation of home furnishing industry. He believes that the marketing mode of traditional channels has been difficult to adapt to the competition situation in the new era. Furniture and related pan-household enterprises should take advantage of the bonus opportunities of new retail and actively embrace and cater to the digital wave, with a new retail service center settled in Shunde, a furniture industry belt, Shunde Furniture people should seize the opportunity and make full use of the environment and regional advantages of "time, location, people and people, through the first trial of digital new retail, we will take the lead in exploring the innovative mode of transformation and upgrading, adding new advantages and reaching a new level.
(Photo source: China furniture report-public number, invasion and deletion)
the president of Qin zhanxue explained the dilemma and breakthrough of the current home industry.
The event was hosted by the Mayo exhibition center. It is understood that since the beginning of the exhibition, the Mayo exhibition center has been firmly holding high the banner of "new retail, big exhibition and trade", creating an exhibition innovation mode of "integration of exhibition and trade, since joining the Longjia exhibition in last March, it has successfully held three furniture exhibitions.
Zhang Zicheng, chairman of MAAO, said that with the jiyoujia New Home Retail project of Taobao's localization merchant support program successfully settled in the MAAO Huizhan center, he was committed to building a "digital factory furniture industry belt" to fully empower the Chinese furniture industry, deepen the innovative exhibition and trade integration service of "two exhibitions a year, live broadcast every day, weekly group buying, monthly training, quarterly promotion, and year-round matching", and fully empower exhibitors and furniture industry, build a truly 365-day expo event and a new furniture retail service base.
(Photo source: China furniture report-public number, invasion and deletion)
zhang Zicheng, chairman of the Mayo Exhibition Center, delivered a speech on behalf of the organizer.
At the meeting, Taobao jiyoujia project assistant, Taobao jiyoujia service provider, Sina home furnishing and China Merchants Home soft decoration director also shared the new retail empowerment projects for furniture industry on their platforms for on-site entrepreneurs and representatives of circulation channels, full of dry goods, full of energy, insight and rehearsal of new business opportunities under the transformation.
(Photo source: China furniture report-public number, invasion and deletion)
ding Ling, a Taobao jiyoujia service provider, specifically introduced the implementation of digital new retail and the service system of the new retail service center for entrepreneurs.
(Photo source: China furniture report-public number, invasion and deletion)
yi Jing, general manager of Sina home furnishing, introduced the Sina training base and Designer Salon Project. She said that at present, real estate bags, home improvement agencies and designers have become important innovative channels for current home consumption. Sina's huge designer team has designated Longjiang Jicai, will open up new direct selling from production place channels for furniture people
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(Photo source: China furniture report-public number, invasion and deletion)
li Jingyu, general manager of China Merchants Home soft clothing, believes that Shunde is the largest furniture cluster base in China, with complete categories, covering medium and high-end products and high cost performance. Therefore, Shunde is designated as its huge centralized mining project, and settled the base in the Mayo exhibition center. The picture shows Pei Yanan, assistant general manager of home soft outfit, as a project introduction.
(Photo source: China furniture report-public number, invasion and deletion)
(Photo source: China furniture report-public number, invasion and deletion)
exciting launching ceremony. Nearly 500 guests witnessed the departure of the new retail project of Sanda Ping in Shunde.
Wonderful review
(Photo source: China furniture report-public number, invasion and deletion)
(Photo source: China furniture report-public number, invasion and deletion)
(Photo source: China furniture report-public number, invasion and deletion)
(Photo source: China furniture report-public number, invasion and deletion)
source: He Min Hua Ma AO Exhibition Center
(Article Source: China furniture report-public number, invasion and deletion)
