Every year, September and October are the golden sales periods of various industries. In order to rob sales and customers, major merchants have launched various promotional activities. For the "low frequency and high unit price" industry of home building materials, "Golden nine silver ten" is the best golden period of sales in a year. No, the major home furnishing stores and merchants in Jinjiang began to accumulate strength and start a new round of marketing activities.
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"Golden nine silver ten" is the traditional commercial peak season, and this year, the family of Juran stretched the length of the peak season by adding the form of "shopping festival". The shopping mall has held various activities since September 15, it lasted until October 8th, and the traditional smashing golden eggs was one of them. Many citizens who came to shop also won many rich prizes.
Mr. Shi, a Citizen: The house was handed over last year. Due to the epidemic, it has been shelved until now because we have bought it here before, bought lights, and have been paying attention to it all the time, I wanted to say that there should be an activity this time, so I came to see it. If there is a pancake, it costs 300 yuan, smashing golden eggs yuan, and 600 yuan today.
Huang Xin, marketing manager of jueran home Jinjiang store: then we have a limit for this activity. Customers can spend 5,000 yuan on one golden eggs yuan, and one million yuan can hit two. If they don't cap it, they can accumulate all the time, maybe during the whole activity, he bought 100,000 yuan, then he can smash more golden eggs, which has more atmosphere and experience in customers, in fact, it is more experience than some red envelopes or lucky bag, because there must be some conjecture when it is smashed down, and there is also a bit of collision, which may make customers feel more involved.
In addition to smashing golden eggs, the store also launched special products, discounts and other activities. Affected by the epidemic this year, the market situation of home building materials in the first half of the year is not as good as before. Huang Xin, the marketing manager, told us that both stores and merchants pay special attention to this year's "Golden nine silver Ten". In his view, the market environment is not good, "Golden nine silver ten" is a good opportunity for the store to seize a higher market share.
Huang Xin, marketing manager of jueran home Jinjiang store: because of the impact of many epidemics, many local real estate, after the delivery time has been postponed, the real estate originally planned to be handed over in May and June may be postponed to August and September, almost from August and September, he finished the design in October or September, and began to choose his main materials and products in October and November, possibly sofa building materials and so on.
Huang Xin said that the volume of transactions in the real estate and home furnishing industry has declined, but the newly needed families still exist. Starting from the middle and late September, it is a warm-up period for sales in the second half of the year, and the decoration season is coming soon. As long as merchants launch preferential policies with certain strength, they can attract consumers in need to pay for the purchase.
Chen graceful red, the merchant of Juran home: Our company has launched a shopping exchange activity for hot products. If you have made up your mind for this entry door, you can directly exchange for smart lock of 3980 for a household, it is equipped with remote monitoring remote unlocking, which is relatively strong, and it can also participate in the shopping mall's activity on October 1. Now it is the 3rd anniversary of Juran home, and it can also participate in the pancake smashing golden eggs, these various benefits, including free tickets. There are many.
Chen graceful Red said that since the shopping mall launched a series of activities in mid-September, the number of owners who enter the store for consultation has been increasing every day. At present, dozens of customers have paid the deposit, prepare to come and participate in the shopping mall discount activities during the national day.
Chen graceful red, the merchant of Juran home: for example, the customer traffic in our store is in the past few days, 8 waves to 10 waves, which is the normal customer traffic. There will be orders every day. I have come to the store to understand before, later, we will inform the customer that there is an activity here. Come and set the discount first.
At the same time, Juran home also opened Tmall flagship stores online to display the major brand stores in the mall. Consumers can experience offline stores after selecting products online and delivering the deposit.
Huang Xin, marketing manager of jueran home Jinjiang store: it can save more time for customers to visit the store, give him more time to enter the store experience, and make more reasonable arrangements for his own time. In this respect, we give a lot of traffic to some online stores, leading them to the line, improving the exposure of offline exhibition halls, and also saving customer selection time and customer convenience.
Through the combination of online and offline, it also brings a lot of extra traffic to Juran home during the national day. Huang Xin told us that from September 15 to October 8, the whole activity is expected to have a shopping climax on October 1.
New store launches new exhibition hall to share "Golden nine silver ten" big cake
the reporter came to Xiyingmen store, which was just opened in June this year, and found that the shopping mall had already made the atmosphere of National Day promotion. Wu Wei, director of planning and marketing department, said, "Golden nine silver ten" is the traditional consumption season, xi yingmen also launched many welfare programs this year to better provide consumers with convenient, affordable and the best service.
Wu Yi, director of planning and marketing department of Jinjiang Xiyingmen building materials and furniture Square: for our building materials people, Jin jiuyin is ten. During this period, we Jinjiang Xiyingmen united our factory, and then our merchants, I have won a lot of efforts to give you a full exemption activity that has not been launched for many years. This time, there is no limit to time, no limit to categories, no limit to the number of people, even in a certain period of time on our side, customers who buy this category can enjoy full exemption.
Wu Wei said that after September every year, it is the most prosperous time for decoration, because most owners hope to move to a new home before the Spring Festival. At present, thousands of owners have signed up for Xiyingmen's National Day activities through online links. Xiyingmen is also speeding up the launch of a new exhibition hall, and more than 90 merchants will participate in this National Day promotion.
Wu Wei, director of planning and marketing department of Jinjiang Xiyingmen building materials and furniture Plaza: this time we opened a No. 2 pavilion on National Day, and the No. 2 pavilion on the ground has been started. After the No. 2 pavilion was opened, our category was improved, even in Jinjiang, so far, more household appliances will come to us, so the whole shopping experience is also very good. There are more merchants and more categories, merchants have chosen a lot of things, and even many large home appliance experience stores are on our side, making the experience richer.
During the visit, many merchants said that although the preferential price is attractive to decorators, the fashionable style is the preferred condition for owners to place orders, as one of the most basic decoration materials, tiles account for 30% in the decoration. Besides the promotion of original products, Mona Lisa tiles will also add more new products to meet the sales peak.
Mona Lisa tile manager Chen Yanqing: 58 yuan per piece of 80cm by 80cm floor tiles, used to be more than 100 yuan per piece, this time specially launched for the event, there are several 68 yuan, some of the products that used to cost 200 or 300 yuan are also discounted at a price of more than 100 yuan. Unlike traditional tiles, large boards are not only more beautiful and elegant, but also have better antifouling than traditional tiles. The gap is less, and they do not hide dirt and dirt, paying attention to environmental protection for modern people is more acceptable to customers.
All major brands are enjoying high sales. In the face of various promotional activities, consumers' consumption awareness tends to be more rational, and brand value is becoming the focus of more and more consumers when purchasing household products, personalized services such as "private customization" are also favored.
A Cabinet brand responsible Lin Qiuhong: because of I am customization, the whole house customization and cabinet customization, the whole house customization consumers are very simple now, the things they want are simple and clear, the headquarters has launched the Cabinet body is 888 yuan per square meter, the Cabinet body and door are all included in the cabinet, and the other one is a cabinet. As we all know, electrical appliances are definitely required. If there is a fixed cabinet, integrated kitchen will be sent, which is equivalent to the cabinet.
The golden peak season of "Golden nine silver ten" is coming. From merchants to consumers, they are planning and preparing. Merchants should be closer to consumers' needs and return to the essence of products and services, only in this way can we divide a piece of cake from the middle ".
(Article Source: Jinjiang TV station, invasion and deletion)
