Furniture leasing is becoming one of the ways for home brands to seek growth points. Previously, the "furniture rental" service-"small decoration" furniture rental plan was launched in Japan MUJI.
It is mainly divided by furniture types in the three areas of work, sleep and relaxation. Members can rent furniture through monthly payment or annual payment, with a maximum lease period of 4 years, the minimum monthly rent is 800 yen (about 52 yuan), and the price will be adjusted in sequence. After the minimum monthly rent expires, you can choose to refund, renew or buy directly.
(Photo source: furniture micro News-Public number, invasion and deletion)
In fact, as early as last year, Ikea launched the "furniture rental" service, and plans to promote furniture rental business in 30 international markets around the world in 2020, including China, Japan, Canada, Singapore, France, ingka group, the parent company of Ikea brands such as Germany, has direct stores, and furniture rental is mainly based on furniture in the workplace and office.
(Photo source: furniture micro News-Public number, invasion and deletion)
in foreign countries, furniture leasing has become a normal state. Especially in the United States, when employees of many companies work in different cities, furniture is realized in the form of leasing. Furniture leasing has become an important part of the service industry, the contribution to GDP has exceeded 5%.
However, in China, some furniture leasing platforms or brands have begun to emerge, including Easy Living, easy renting, shaking home, Charter Meow, renting, etc.
Easily transform from heavy assets to heavy operations. Through cooperation with electrical appliance brands and ODM factory resources, independent warehousing and supply chain logistics are set up in core cities, it mainly provides one-stop furniture and home appliance rental services for enterprises and individual customers, while the B- end customers mainly offer long-rent apartments and government public rental houses.
Weiyi rent focuses on office furniture and provides office furniture rental services for real estate developers. Considering the characteristics of high loss rate and stronger functionality of office furniture, the furniture provided by Weiyi rent is mainly mahogany furniture. Its main customers are CBD operators and provide a complete set of service processes from measurement, customization to on-site installation.
Shake home and furniture production factories directly cooperate to purchase furniture products with guaranteed quality, and then package them into fashionable, safe and environmentally friendly furniture with different styles according to different user needs.
It mainly provides monthly rental furniture services for C- end and B- end users. The furniture rent is converted to the standard of 3 years according to the original price for users. After users select furniture on the platform and pay the rent online according to their needs, the platform carries out furniture transportation and installation services.
Charter Meow is a brand-new home + Internet shared rental platform, providing one-stop home rental services for tenants, landlords, brand apartments, hotels and offices. Establish a system of rental and sale, community, membership and distribution, and provide users with supporting services such as furniture repair and maintenance, soft decoration design, door-to-door distribution and installation, furniture recycling, etc.
Renting is a platform that focuses on Internet leasing services and provides one-stop leasing service platform for enterprise services, involving office room leasing, enterprise decoration, industrial and commercial registration, office equipment leasing, green plant leasing, financial leasing and other projects.
(Photo source: furniture micro News-Public number, invasion and deletion)
generally speaking, the furniture leasing platform can be divided into four types:
one is to provide personal tenants with free rental services for furniture and household appliances;
the second is to cooperate with the landlord housing to provide upgraded rental services for furniture and household appliances, improve the quality of rental services and improve the living quality of tenants, so that the landlords can get the maximum benefit and return;
the third is to provide a complete set of soft-fitting configuration and rental services for long-rent apartments; The fourth is to launch Office furniture rental services for the majority of enterprises, so as to reduce the operating pressure of enterprises.
At present, the proportion of 2B business in the furniture leasing market is far more than 2C business. However, with the development of Internet, shared economy and fast consumption, the leasing business may gradually develop from 2B business to 2C business.
According to the "rise of leasing" report released by the Chain Home Research Institute in 2016, in the next ten years, the rental transaction amount in China's rental market will be close to 3 trillion yuan and the rental population will be nearly 0.23 billion. By 2030, the rental transaction volume will reach 4.6 trillion yuan, the rental population will reach 0.27 billion people, and the rental transaction volume in first-tier cities will exceed trillion yuan. With the upgrade of consumption, home rental will become a huge blue ocean.
(Photo source: furniture micro News-Public number, invasion and deletion)
however, the current domestic furniture rental market is still immature:
first, domestic furniture leasing mostly belongs to the traditional leasing business, and the market supporting services still cannot keep up with it;
secondly, leasing services need strong information capability, which is the short board of many furniture enterprises. Therefore, most of the current furniture leasing platforms are third-party software companies or some furniture enterprises with Internet genes;
thirdly, rental furniture will have depreciation rate in the process of continuous circulation, but there has not been a unified depreciation rate standard in the industry, so the pricing of the platform may be unreasonable in the process of returning;
fourth, the handling frequency of rental furniture is high, and the damage rate will also increase accordingly, which requires timely maintenance by the operator. Therefore, its cost performance is higher than that of direct sales of furniture, in addition, the renovation of second-hand furniture and household appliances requires a lot of manpower and material resources. Therefore, at present, many domestic furniture enterprises above the scale have not entered the board, while some small and medium-sized enterprises are easily restricted by various factors such as company positioning, personal aesthetics, service life, rental price and collection cycle.
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(Article Source: Pan-home marketing intelligence, invasion and deletion)
