As the first exhibition after the epidemic in the big home construction and installation industry, the 2020 China Construction Expo (Guangzhou) was successfully held from July 8 to 11, with an exhibition area of nearly 300000 square meters, the scale of this year's planned national and even global similar exhibitions ranked first; The exhibition attracted nearly 1600 enterprises from 24 provinces (cities) across the country, the quality of the exhibition is more than that of the previous session in some aspects; During the exhibition, more than 60 high-end conference forums and other exhibition activities were launched; There were 187962 professional audiences attending the exhibition; evaluated by People's Daily as "a demonstration sample of Guangzhou exhibition industry's overall epidemic prevention and control and high-quality development".
In order to focus on the needs of industrial development, promote the digital upgrading of the industry, and help exhibitors broaden channels under the new situation, the "mini program of building expo" created by the exhibition will be broadcast live in various online cloud exhibition halls, cloud live broadcasts, since the online salon and online forum were launched on July 2, the total number of visits has exceeded 2 million, truly realizing the online and offline integration of the exhibition and taking a solid step on the road of digitalization of the exhibition.
In order to break the boundary of traditional exhibition service for exhibitors, create global traffic, better and continuously serve exhibitors, expand multiple links between exhibitors and audiences, and realize long-term empowerment for enterprises, china Construction Expo (Guangzhou) specially launched the "champion action, Empowerment Plan" activity!
The "champion action, empowerment plan" aims to upgrade the cloud exhibition platform of China Construction Expo (Guangzhou) into an Internet platform for high-profile industries in the big home construction and installation industry and integrate numerous wide-area service resources, realize the platform's empowerment of ecological enterprises at all ends of the industrial chain.
Empowerment Plan 1: upgrade cloud exhibition platform and cloud business system to empower digital marketing of enterprises
The cloud exhibition platform will be built into an industrial platform through iterative upgrading. Through upgrading the cloud merchant system, each participating exhibitor will have a cloud mall with fission promotion, submarine acquisition, social E-commerce functions such as customer management and live marketing extend service scenarios from online display during the extension period to traffic operation across the extension period, in the process of "face-to-face" to "screen-to-screen", enterprises are empowered to digital marketing and realize the extension of industrial service value.
Empowerment Plan 2: Three new IP addresses to enable brand promotion
With the three new operation strategies of "deep connection, strong voice and big opening up", we will innovatively create three major activity IP addresses of "China Construction Expo empowers thousands of miles", "Cloud Conference" and "new knowledge sharing", integrating exhibitors, media and cooperative organizations jointly build content and promote strongly.
Among them, the "Wanli travel" activity, the empowerment team of China Construction Expo, will go deep into the brand headquarters or production base of key exhibitors to visit, and form brand promotion publicity points from a full perspective, and form videos, videos, the continuous dissemination of graphic reports leads exhibitors to "ride the wind and break the waves". Finally, through online cloud live broadcast activities, enterprises can realize the transformation of communication and investment promotion, and truly strive to open up channels for enterprises and empower them continuously and efficiently.
The "cloud International Conference" alliance aims to fully connect the Cooperative Media, continuously present the activities of the cooperative operation between China construction expo and many media to the cloud platform, and build a richer and more diverse content matrix and value content.
"New knowledge sharing" is committed to developing the sharing function of new knowledge, new ideas, new models and so on in the online industry. It is a practical action for China Construction Expo to deepen and build the first platform of innovative ideas in the big home construction industry, provide a platform for full communication and business transformation of industry innovation concepts. The "new knowledge sharing" Empowerment Plan launched by the cloud platform brings together industry mogul, marketing experts, quality organizations and brands in special topics and live broadcasts to focus on the investment promotion required by enterprises and merchants, management, marketing, design and other online classes to empower the development of the industry with new knowledge!
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Through a series of online and offline actions, "Champion action, Empowerment Plan" devotes itself to the service of China Construction Expo (Guangzhou) never ending, enterprise marketing never ending, and activities never ending!
Vast and boundless, sail but believe in the wind!
China Construction Expo will not forget its original intention, and will continue to empower the development of the industry, helping the big home construction industry shift speed.
Coming soon, please look forward to it!
(Article Source: China Construction Expo public number, invasion and deletion)
