M LANNA customized home it is an internet light fashion brand owned by Sophia group. It was established in September 2020 based on Sophia's 39-year-old mature design, production and service, conforming to users' pursuit of young fashion and exquisite life.
"Elegant and fashionable, affordable" new home brand, it aims to love life and be creative.
Popular families with fashionable taste. Provide free door-to-door measure gauge service, free design, one-stop home space solution, dedicated to meeting the life needs of each family and different growth stages.
Why did she create mi LANNA? What are her advantages?
In 2020, more than 0.2 billion young groups became the main consumers. After 85 and 90, they began to dominate the right to speak in the home. During The decoration process, they paid attention to communication, liked to create crystalistic sense of the space, but also paid attention to the division of functions; They took a fancy to the cost performance, pay for the products they think are worth; They believe that Yan value is justice, but they never lose rationality for Yan value, and practicality cannot be absent.
On the whole, personalization, fashion, functionalization and high cost performance have become the new demands of the home furnishing industry. M LANNA customized home aims at the market just needed by the public, taking "young fashion, practical functions, high quality and low price" as the product design core, and clearly aiming at creating a new home life experience as the purpose, for the public family to provide entrance, Guest Restaurant, bedroom, multi-functional room, balcony and other space systematic customization, at the same time to meet the living needs of more young users.
According to the official website, the core advantages of mi LANNA custom home are as follows:
01. The style is younger and fashionable
mi LANNA adopts customized design for young people's life and consumption preferences, which is more in line with young people's aesthetic preferences in terms of design details and patterns.
02. Customization is more personalized
sharing Sofia's 500-person design team, professionally designing and developing humanized furniture products, through more personalized and diversified furniture customization, every new generation of family can enjoy the creative taste of home life.
03. Guaranteed product quality
mi LANNA learned from Sofia's customization service experience for 10 million families in China, inherited Sophia's 39-year customization experience, shared Sophia's seven production bases and perfect production systems, ensure that every product is designed to be installed on the ground, and every link is the ultimate, ensuring the superior quality of Sofia's original products.
04. Good quality! Lower price!
Pursuing the coexistence of smart design of customized furniture and friendly price, providing one-stop home space customization service of free door-to-door measure gauge, free 3D design of the whole house, and free home installation. Mi LANNA not only inherits all the excellent blood lines of Sofia, but also makes detailed adjustments different from Sofia, which is extremely cost-effective.
M LANNA positioning and stores
1. LANNA m customized home focuses on young and fashionable people. The products are mainly customized for cabinets in the whole house. At the same time, they operate furniture and home products, integrating research and development, design, supply and sales, provide practical products and life inspiration for people's home life.
The product style of m LANNA is mainly bright, fashionable and simple. At present, the customized cabinets have modern, simple European and light luxury pattern 3 lines, and the Environmental Protection level reaches the E0 grade standard; Furniture products include sofas, TV cabinets, tea tables, dining tables, chairs, beds, mattresses and other categories meet people's pursuit and yearning for an ideal life.
2. The current product systems include:
cabinet customization, furniture products (including soft decoration accessories, sofa, bed, coffee table TV cabinet, dining table and chair, bedding and other full series of furniture products, etc.)
3. M LANNA stores:
009, 4th Floor, Area B, Liying Plaza, No. 356, Xingang Middle Road, Haizhu district, Guangzhou City
different from ouboli
by carefully comparing opaiou Boli and Sofia mi LANNA customization, we can find the similarities between the two brands.
1. Department of famous doors
ouboli comes from oupai, and Mi LANNA comes from Sofia. It is a sub-brand of two head Enterprises, which is famous, different positioning, and mutual prosperity.
2. Brand positioning
ouboli home customer-made aims at the market that the public just needs and sets a young and fashionable tone. Since its establishment, it has mainly provided home space customization services for 80 and 90 consumers.
2. The two brands have the same ideas
"Young and fashionable" is the brand value proposition customized by ouboli. Both brands are positioned to satisfy young people's attitude towards life and the new generation of consumer groups express themselves through customized homes.
3. The product system is slightly different
ouboli products include eight spaces including entrance, living room, dining room, bedroom, kitchen, children's room, tatami, balcony, etc. Wooden door.
M LANNA is a customized home soft-fitting product, which does not involve wooden door products. Ouboli inherited the genes of oupai in the cabinet field, which is relatively more like big customization, while LANNA M is a customized home soft decoration product.
(Article Source: Ding Feng Hui, invasion and deletion)
