On October 12, at the 2020 golden autumn marketing mobilization meeting and the "Double 11" launch conference of Juran home, Wang Ning, president of Juran home New Retail Group Co., Ltd., said, this year, the sales target of the new retail stores of "Double 11" Juran home nationwide is 12 billion yuan. In the third world war, "Double 11", Ju Ran home set a new retail store target of 12 billion yuan. Why?
Digital stores are the first card played by Juran home. Up to now, Juran home has completed the digital transformation in stores in 149 cities. The number of mobile Taobao localized products is 970000, and it is planned to reach 2 million in 3 years. According to Li selected, director of big data and marketing management of jueran home's new retail group, this year's "Double 11" will cover 23 regions and 407 stores (276 smart stores), 130 Tmall city stations. Among them, the North Fourth Ring store of Juran home, which is the first store in China, has set up a military order of 0.86 billion yuan.
(Image Source: creative, invasion and deletion)
joining hands with Alibaba is the second card played by Juran home. According to the introduction of Dongyi, general manager of the new retail department of home improvement Tmall, the city block of the main venue of double 11 Tmall will provide exclusive pit resources for Juran home, achieving 42 million exposure; on Tmall, the main venue of home decoration "Double 11" will provide exclusive pit resources for Ju ran home, achieving 66 million exposure; On Tmall, the main venue of "Double 11" will provide independent venue of Ju ran home, achieving 100 million exposure.
Juran home will also invest 0.15 billion yuan in advertising resources, with more than 1 billion exposure frequencies, universal coverage regions across the country, and through social media, traditional media, the three major channels of network media "comprehensively publicize and expose this activity, relying on big data analysis capability to accurately reach potential home improvement customers.
For this "Double 11", Wang Linpeng, the chairman of Juran home, is full of confidence, "we should have unlimited confidence in the home furnishing industry, from design to decoration, from furniture to building materials, from logistics distribution to post-service, it is a huge market. There are thousands of small and medium-sized enterprises waiting to be integrated, and our development space is very broad ".
(Article Source: Beijing business daily, invasion and deletion)
