On October 13, Red Star Macalline and Alibaba launched the Tmall double 11 global carnival season ". The two sides will invest massive resources and accurately expose 100 million levels to capture global home improvement traffic. Red Star Macalline reconstructed the layout of household goods stores through online and offline integration and home decoration integration.
(Image Source: creative, invasion and deletion)
this is the second double 11 cooperation between Red Star Macalline and Alibaba after the initial water test in 2019. Red Star Macalline introduced that Alibaba and Red Star Macalline both invested huge amounts of resources in Double 11 this year. Alibaba will start from the three major sectors of "marketing field", "Search field" and "resource field", through various traffic matrix resources such as venues, lists, City stations, search entrances, and focus maps, help Red Star Macalline double 11 localization and precise drainage. This year's Red Star Macalline double 11 event covers 259 shopping malls in 158 cities. From October 21 to November 11, Red Star Macalline also provides home improvement benefits for consumers in addition to activities such as popular top selection and Tmall City station.
It is worth noting that Red Star Macalline will also continue to cooperate with CCTV live broadcast, and create online and offline marketing matrix through national-level communication, national-level live broadcast and screen-level delivery. Zhu Jiagui, executive president of Red Star Macalline home furnishing group and general manager of Big operation center, said that it will continue to promote the integration of online and offline, home furnishing and home decoration, and help each shopping mall to operate.
(Article Source: Beijing News, invasion and deletion)
