(Photo Source: Beijing Furniture Association, invasion and deletion)
recently, a large-scale home consumption promotion activity hosted by Beijing municipal bureau of commerce and hosted by Beijing Furniture Industry Association "The Home Festival of Beijing consumption season ended successfully.
Since its launch on August 18, the event has joined hands with seven home furnishing stores such as Juran home, Red Star Macalline, Jimei home, Ikea home, city outsourcing, blue Jingli home, home and family beauty, and more than 200 home preferred brands such as Qumei, Temple of Heaven, and Italian style, it brings Beijing consumers a "colorful and beneficial" Beijing home promotion feast.
(Photo Source: Beijing Furniture Association, invasion and deletion)
during the one-month event, major activities such as "colorful life and home support, 100 million yuan of coupons benefiting the whole city, the renewal of old houses to send gifts, the special offer hot base price to make profits, and home service to enjoy life" were planned and launched. Major home brands are actively linked, planning and launching exclusive brand activities, from "full purchase and cashback" to "popular flash sale", from "community group purchase" to "live delivery", from "sleeping space" to "study suit", all kinds of activities are available to meet the diverse household needs of Beijing consumers.
(Photo Source: Beijing Furniture Association, invasion and deletion)
during the activity, we made great efforts to publicize and build momentum, using new media, adopting new methods, combining precise communities and online and offline interactions, achieving full media coverage and receiving enthusiastic responses from the vast number of home buyers.
(Photo Source: Beijing Furniture Association, invasion and deletion)
during the whole home festival, all major home brands have distributed 0.26 billion yuan of various consumption coupons, launched more than 70 theme activities, launched more than 800 kinds of popular products, and launched more than 30 live broadcasts with goods, take measures to drive home sales. The total sales of the home festival reached 4.16 billion yuan, up 56% month on month, reaching the target and achieving remarkable results.
(Photo Source: Beijing Furniture Association, invasion and deletion)
in recent months of 2020, although the household industry was affected by the epidemic, the activity "Beijing household festival of consumption season" still achieved good results. After four sessions of hard work and exploration, the influence of "Beijing home festival" is constantly expanding, and the characteristics of "promoting consumption through activities and pulling demand through quality" are more distinctive, successfully completed the goal of "stimulating consumption, promoting upgrading and benefiting citizens", and was widely praised by the vast number of household consumers and participating brands.
(Article Source: Beijing Furniture Association, invasion and deletion)
