The breathtaking moment most annual retail industry is coming again!
In the post-epidemic period, Red Star Macalline never missed any opportunity to boost consumption. Of course, this double 11 will not be missed!
On October 13, Red Star Macalline joined hands with Alibaba to officially launch the Tmall double 11 global carnival season ".
This is the second close cooperation between the two sides after the initial water test in 2019. The massive resources have been added to the Double 11, and 100 million levels of accurate exposure have captured the traffic of home decoration in the whole region.
This is also the national training of all members of Red Star Macalline's online and offline integration and home decoration integration, reconstructing the layout of household goods yard and opening up the imagination space of trillions of household industry.
Red Star Macalline and Alibaba team started Double 11 drums (Photo Source: Home News-Public number, invasion and deletion)
the second cooperation Double 11, Red Star and Ali are all ready
in May 2019, Alibaba and Red Star Macalline announced a "marriage". After that, the two sides quickly promoted cooperation in big data applications, digital upgrading of shopping malls and integrated online and offline marketing, and opened 22 city stations.
This new retail cooperation in the home city has brought a new model of online drainage + offline experience and transaction for the home industry. Alibaba's "Air Force" drainage support has doubled the operating efficiency of Red Star Macalline shopping malls, with sales of single new retail malls exceeding 0.1 billion, ranking first in the industry.
In the past year, the two sides have continued to deepen multi-dimensional cooperation.
Zhu Jiagui, executive president of Red Star Macalline home furnishing group and general manager of Big operation center, said that Red Star Macalline continued to promote online and offline integration and home furnishing integration, helping every shopping mall to operate. During the Double 11, the big operation center and the new retail center fully cooperated with each other, and the sea, land and air forces cooperated with each other, and they had already made sufficient preparations.
(Image Source: Home News-Public number, invasion and deletion)
zhu Jiagui (left), executive president of Red Star Macalline home furnishing group and general manager of Big operation center; Chen Donghui, executive president of Red Star Macalline and general manager of new retail center (right)
chen Donghui, CEO of Red Star Macalline and general manager of the new retail center, also said that double 11 was a test of the online and offline integration capability of Red Star Macalline's national shopping malls. After continuous operation, Red Star Macalline has achieved great opportunities in new retail in home city. In this double 11, Red Star Macalline and Tmall will be completely the same frequency in rhythm, play and rights. All Red Star City stations must improve operational efficiency and seize traffic positions, strengthen the ability to undertake core products and transform customer service.
In 2019, the cooperation between Red Star Macalline and Tmall Double 11 was only have a try. This year, Red Star Macalline showed great potential and solid basic operation skills in the whole digital upgrade and transformation, which can support the outbreak of this year's Double 11 carnival." On Tmall, Dong Yi, general manager of home improvement business development department, said on the spot at this double 11 kick-off meeting.
Vice President of Alibaba Group, general manager of Tmall consumer electronics division and home improvement division blowing snow (left); Tmall general manager of home improvement business development department Dong Yi (right) (Photo Source: Home News-Public number, invasion and deletion)
the vice president of Alibaba Group, the general manager of the Tmall consumer electronics division, and the home improvement division also placed high hopes on the Double 11 event of this year: "The home improvement Carnival season on September this year Tmall has already done a drill in advance, at the same time, I verified how to play this double 11 on both sides of Mobile Taobao and Alipay. At present, we are fully prepared in terms of team and resources, and will deeply empower double 11. We hope that Red Star Macalline will become the first 10 billion partner in Tmall."
alibaba + CCTV, 100 million-level marketing resources Battle double 11
it is understood that Alibaba and Red Star Macalline have invested huge amounts of resources in Double 11 this year.
Alibaba will start from the three major sections of "marketing field", "Search field" and "resource field", through various traffic matrix resources such as venues, lists, City stations, search portals, and focus maps, help Red Star Macalline double 11 localization and precise drainage.
However, in the aspect of Red Star Macalline, investment is more than spare. It is reported that this year's Red Star Macalline double 11 event covers 259 shopping malls in 158 cities. From October 21 to November 11, in addition to popular top selection, Super Night Banquet, Tmall City station and other activities, Red Star Macalline also provides consumers with a discount on big brands and doubled 1111 yuan for 1 yuan, for decoration, you can enjoy 11% discount on management fees. If you sign a bill, you will get 1111 yuan environmental protection fund and other home decoration benefits.
In order to ensure the successful achievement of the Double 11 event, Red Star Macalline will continue to cooperate with CCTV live broadcast, and create an online and offline marketing matrix through national-level communication, national-level live broadcast and screen-level delivery, capture global accurate traffic with 100 million levels of exposure to protect double 11.
Car Jianxin, chairman of Red Star Macalline (Photo Source: Home News-Public number, invasion and deletion)
with the war drum thunder at the launch conference, all red stars were very angry. Car Jianxin, chairman of Red Star Macalline, said that retail must understand online. Double 11 is a rare opportunity for training soldiers. Red Star Macalline not only needs to do a good job in Double 11 sales, every employee, every merchant should take this opportunity to strengthen learning, actively embrace the changes of the times, gain insight into consumer needs, and create a consumer feast in the household industry.
(Article Source: Home News-Public number, invasion and deletion)
