Under the global epidemic environment of Huicong water purification network, the home decoration market is showing a rapid recovery trend, among which seven first-tier cities become renovated old houses, while the second-tier cities are mainly decorated with new houses.
(The picture comes from the creative idea of taking a letter, invasion and deletion)
on October 13, the tubatu big data research institute released a report showing that this year's renovation turning point was one month later than 2019. Specifically, starting from New Year's Day 2020, people's decoration popularity is generally not strong, and it has been hovering at the lowest point until February. Starting from March, with the effective control of the domestic epidemic, the resumption of work and production began gradually, and more people will be attention moving to "decoration. According to the statistics of the report, the decoration heat index in March increased by more than 200% compared with the lowest point. In April, this data further maintained a growth trend, increasing by 10% again, and kept running at a high level in the following half a year.
Judging from the decoration budget, according to the "report" data of tubatu big data research institute, the average budget of owners in basic decoration in first-tier cities such as Beijing, Guangzhou and Shenzhen is only 71000 yuan, second-tier cities are close to 79000 yuan, while third-tier and fourth-tier cities are higher, with 85000 yuan and 93000 yuan respectively. It can be seen that this value is inversely proportional to the size of the city. According to the average budget, the average budget of basic decoration in the first-tier cities of northern Guangzhou and Shenzhen is at least 20000 yuan lower than that of the fourth-tier cities, which is truly "delicate and poor" and breaks people's habitual understanding.
The report also shows that 7 out of every 10 users in first-tier cities are renovating old houses, while the fourth-tier cities are just the opposite, 7 out of every 10 users are decorating new houses. However, in second-and third-tier cities, the proportion of new and old houses is still dominated by new houses.
Interestingly, judging from the leading role in the decoration situation, the report shows that from the statistics of the platform, male users account for of the leading decoration gender, slightly higher than 45.1 percent of women. If the gender proportion of leading decoration is combined with the city level, the gender proportion gap of first-tier cities has been reduced to less than 5%. However, with the decrease of city level, the mutual proportion is also increasing, among which the gender ratio difference of second-tier cities reaches 10%, and the range of fourth-tier cities exceeds 15%.
Taking the statistical data of five cities in the north, the proportion of Beijing is the most subtle, with the proportion of men being slightly higher by 1 percentage point, while the gender difference between Shanghai and Guangzhou is close to 7%, this proportion even exceeds Chengdu.
"The 'Discourse right' referred to here actually hides many uncertain factors." Some industry experts pointed out that according to the habits of Chinese families, in terms of decoration, the pre-links such as consultation, price comparison and signing are mostly completed by men, such as decoration style, the selection of materials and other details mainly focuses on women's suggestions and decisions.
(Article Source: HC, invasion and deletion)
