New Year of Brand Reconstruction and Upgrading | Angel Doors and Windows 2021 New Year Media Exchange Meeting Held Successfully


On the afternoon of March 5th, the 2021 New Year media exchange meeting of Angel doors and windows was successfully held at the Foshan headquarters of Angel company.

The leaders attending this exchange meeting include Mr. Luo Hanbiao, chairman of Angel doors and windows, Mr. Song Haipeng, general manager of marketing, Mr. Tang Yiling, marketing director, and Ms. Huang Zixin, brand director. The media present include Tencent home, Huiya home, representative friends of 10 media such as Sina home, Sohu, HC, NetEase home, house world, China home network, Min Huan Media, home club, etc.

Angell doors and windows were founded in 19 years. In the spirit of craftsmen, they focused on products and quality, and rarely spoke in the industry so intensively. Since the end of 2020, Angell has made a strategic repositioning and layout. Therefore, in the opening year of the 2021 New Year, he took this opportunity to output the message of "brand reshaping and upgrading" to the same industry.

At the meeting, Mr. Luo Hanbiao, chairman of angler doors and windows, said that angler had made several major measures from the end of 2020 to the beginning of 2021, mainly including several aspects: first, he focused on building a new talent system, introducing talents from top to bottom, bringing fresh thinking and resources, and bringing Angel new vitality and possibility in investment promotion, marketing and brand; The second is to introduce advanced technical talents in product development, to develop more advanced products, in terms of product style and technology, conform to the demands of the current market and agents; Third, the delivery of products is a major bottleneck in the whole door and window industry and even the customization industry, luo Dong said that the delivery limit will be resolved to the maximum extent.

Luo Dong emphasized that in the production sector, we should make breakthroughs in product research and development, build a stronger supply chain, and focus on making the latest, best and most cutting-edge products in the industry, let more families use good doors and windows made in China.

Song Haipeng, general manager of marketing, said at the meeting that in the next two years, angler's door and window marketing sector will always focus on two goals: "The layout of 500 outlets in two years" and "double the performance". In order to achieve this goal, we put forward the "8080 plan" on helping new merchants, and strengthen the support for terminal stores by launching the "8080 support policy" to further help distributors improve their core competitiveness, foster agents to be stronger and bigger. Carry out continuous relationship maintenance and site support for old merchants. The training section established Angell business school to build a complete set of mature training system. In terms of brand promotion, a full set of VI and SI unified terminal image output, including new upgrades of official website officials, etc. Participate in large-scale exhibitions, all kinds of industry activities, and comprehensively reshape and enhance the brand image through designer channels!

At the meeting, the media communication link discussed how to solve the problem that cross-border investment agents are unfamiliar with the door and window industry, as well as some production and landing details in Angel's major strategic layout.

Later, under the leadership of Luo Dong, the participants visited the exhibition hall of Angel doors and windows headquarters and the Laboratory of the new production base.

In 2021, angler's doors and windows carried out all-round reforms and upgrades so drastically that angler company positioned them as the new year of brand reconstruction and upgrading! In the future, angler will strengthen his voice in the industry and push his brand and better products to the public. I also thank the industry media for their joint witness and supervision, strengthening communication and communication, and jointly contributing to the development of the door and window industry.