We saw on the Internet that some online reports said bugs Bunny wooden door now it is based on OEM. In fact, this is not necessarily correct. After a brand goes public, due to its relatively large production energy, it is natural to have leisure time in a year in order not to affect the loss of employees, OEM between brand enterprises is a very normal phenomenon of industrial factories. There are reports about the industry that
"Reduced" half-wall profit depends on selling OEM authorization
Actually, don't worry. Listed brand enterprises have plenty of funds, but after the financial revenue published in finance, media articles are all written by OEM.
We still gained both revenue and net profit in Bugs Bunny 2020 under the influence of the epidemic, which is a good report card.
Take the data of 2019 as an example, the revenue of decorative materials in the core business of Bugs Bunny accounts for as much. However, further analysis of revenue profit shows that the gross profit rate of decorative plates is only, and the profit will be 0.28 billion yuan in 2019. While another brand authorized sales business, although the revenue accounted for only, contributed nearly half of the corporate profits. According to the data in 2019, the gross profit margin of the brand usage fee of Bugs Bunny was as high as, and this business alone brought the company a revenue profit of 0.23 billion yuan.
Entering the customized household industry with high gross margin is an important turn Bugs Bunny. However, the effect of transformation on the increase of gross profit margin of enterprises is not obvious. Compared with the average gross profit margin of about 30% in the customization industry, Bugs Bunny core businesses excluding brand authorization business still have a lot of room for improvement in profit efficiency and mode.
In addition, compared with the R & D investment of 2 to 0.3 billion yuan in other customized enterprises, Bugs Bunny's investment in innovation R & D is relatively insufficient. In 2019, the company's R & D cost was 51.7 million yuan, down year-on-year. The decline in cost reflects the changes in the strategic core and focus of the Enterprise from the side.
