Fuqing home and SLEEMON signed a strategic cooperation agreement to build a better life
recently, Fuqing home "new customization" mode upgrade and release summit and Centennial Fuqing new strategy launch conference were held in Shuyang, Jiangsu province! Dai Yun, brand director of Fuqing group, held in-depth discussions with Zhang Di, sales director and assistant president of SLEEMON. The two sides reached an agreement on strategic cooperation and signed a long-term strategic cooperation agreement.
(Photo source: China Wood network, invasion and deletion)
left: SLEEMON sales director and assistant president Zhang Di right: Dai Yun, brand director of Fuqing Group
in the post-epidemic era, the Blue Ocean market
home Customer-made is developing rapidly day by day, but home customer-made market is still in the initial cognitive stage, with highly dispersed products and lack of brands that can lead the market professionally. Fuqing home and SLEEMON integrate superior resources efficiently, empower terminal distributors, and help build differentiation and competitiveness. The products to be done well can stand the inspection of consumers. The second is to seek different cooperation modes to deliver products to consumers conveniently and quickly., Promote the development of customization industry and create greater commercial value for both parties.
Channel Optimization to explore high-end growth points
from the "new customization" model upgrade and release summit of Fuqing home held on June 2 and the Centennial Fuqing new strategy launch conference, it can be seen that Fuqing home is currently migrating to the new customization strategy, the store structure began to transform from a plate store to a mixed store and an independent whole-house custom store. From this perspective, strategic cooperation with SLEEMON will contribute to the overall upgrade of Fuqing's home sales channels and will eventually contribute to the growth of the distribution business in 202020.
Mr. Dai Yun, brand director of Fuqing group, who attended the signing event, said: at present, the whole home furnishing industry is a trend of integration. We started single product sales and home decoration series procurement in the early stage, which was quite complicated, it extends the decoration time of consumers and the cost of purchasing. There are two main reasons for reaching strategic cooperation with SLEEMON this time: **. Integrate related category resources to facilitate one-stop procurement for consumers; Second, after we integrate different categories into a unified system, be able to develop matching living space based on each other's products. For example, SLEEMON mattress, we all know that it is green and environmentally friendly, and we will do some scientific research development based on sleep health. This is integrated with Fuqing's long-term concept of green environmental protection and aerobic space. I hope our family can sleep at ease and the breathing space is clean, thus creating a real aldehyde-free Kongjian Jiaju living environment, so this cooperation is available.
(Photo source: China Wood network, invasion and deletion)
the cooperation with SLEEMON is due to the consideration of integrating related category resources and providing consumers with one-stop purchase. According to the plan, the two sides will develop home living space leading consumer demand based on their respective product advantages, and explore product integration at the terminal. SLEEMON as a representative brand of mattress category, Fuqing, as a strength and innovator in the field of customized home furnishing, both sides have accumulated many years of technology in the field of green technology, it has the potential to incubate more achievements in the field of aerobic space and bring amazing product solutions to the society.
SLEEMON
(Photo source: China Wood network, invasion and deletion)
born in 1984, it has made great efforts for more than 30 years. It has always been committed to the healthy sleep of human beings as its mission, focusing on the design, research and development, and production of high quality furniture with mattress as its core, the product system covers soft bed, mattress, sofa and whole house customization.
Since its establishment, SLEEMON has always adhered to the core values of "honesty, responsibility, mutual progress and win-win" and the mission of "committed to the healthy sleep of human beings, we are firmly moving towards the vision of" becoming a leader in the global mattress industry. It has grown and transformed in 37 years. SLEEMON, it currently has 8 major production bases in the world. It has more than 3600 stores at home and abroad and more than 8,000 employees worldwide. Its products are sold to more than 70 countries and regions, bring healthy sleep to 60 million families.
Fuqing home
(Photo source: China Wood network, invasion and deletion)
fuqing Home was founded in 1996. It has always been focusing on the field of wood products processing and manufacturing, and is a leading decorative building materials and home furnishing enterprise in Jiangsu province. The company is committed to providing high-quality products and services for people who pursue a high quality life, creating healthy and environment-friendly tasteful and cultural lifestyle, and enabling tens of millions of families to enjoy a happier and more secure life.
Fuqing home has always adhered to the enterprise mission of "let Ecological Solid Wood home into thousands of homes", and its brand strength has been continuously improved. In 2009, China Forest Industry Association assessed "Fuqing" as China sheet top-ten enterprises; In January 2011, Fuqing was elected as the executive chairman unit of China Plywood Association; in December 2012, "FUQING FUQING" trademark was awarded by the State Administration for Industry and Commerce, ******; In October 2014, it won the national high-tech enterprise; In 2017, FUQING products were selected into the "government green procurement list"; in 2018, Fuqing won the first China Forestry Industry Innovation Award; In 2019, Fuqing was elected as the vice president unit of China Building Decoration Association building materials and home furnishing branch. Driven by the company's mission, Fuqing home has taken the lead in launching the business model of "pre-store and post-factory" in the industry, promoting the upgrading of products and channels, and gaining further wide recognition of brand value.
Industry insiders believe that the strategic cooperation between Fuqing home and SLEEMON shows the cooperation attitude of mutual support and win-win mode, which is conducive to deepening the mutual integration of resources between the two sides in the household field, promote Fuqing home brand image and further increase the proportion of high-end market. The strong and powerful combination of the two sides once again shows the further deepening of the pattern of "strong and strong" in the home industry.
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(Article Source: China Wood network, invasion and deletion)
