What kind of spark will the smart home leader shine on Shangpin Home collection?
This year, Shangpin Home Collection's actions in the field of assembly can be described as continuous. Following the announcement at the beginning of the year of the full transformation of assembly and the launch of BIM assembly strategy, the first new image store of Assembly was unveiled in May. Recently, on Shangpin Home Collection, the official released a poster for the cross-border cooperation activity to be held on June 16. The partner is chuangmi technology, the leader in the field of smart home. The two major industry giants have joined hands across borders. Although the activity has not yet begun, the industry has guessed that it has been connected.
(Image Source: Tencent Asia Pacific, invasion and deletion)
who is chuangmi technology?
As an earlier group of Mi Ecosystem enterprises, chuangmi technology focused on using AI to empower smart home. With a number of core technologies leading its peers and profound experience in software and hardware research and development of the internet of things, it has achieved high growth for seven years, it is far ahead in the subdivision of "Home Security.
At the same time, chuangmi technology is also a company favored by capital. Since its establishment in 2014, it has won the angel round investment of Xiaomi Technology, and then it won another capital leading investment in early 2019, the A- round financing of Zhuhai Jinhao Investment, Xuning innovation investment and investment. On April this year, chuangmi Technology announced the completion of the B- round equity financing of 0.2 billion yuan. It is worth noting that Shangpin Home Collection is one of the investment companies in this financing.
Cooperative conjecture
what the market is curious about is that what is the purpose of the two giants who have a certain right to speak in their respective fields? What miracles will they create?
In recent years, the post-90s and post-90s have become the main household consumers. The new generation of consumers have completely different household consumption habits from the previous generation. They are eager to have an intelligent life that can meet their needs by moving their fingers, the lazy life of "not moving but not moving" will be carried out to the end, so smart home products are increasingly becoming popular products and new consumption trends, and the market sales volume has greatly increased.
(Image Source: Tencent Asia Pacific, invasion and deletion)
under the favorable trend of smart home industry, more and more hundreds of billions of players have also begun to enter the game across borders. Therefore, some insiders speculate that the investment in Shangpin Home Collection and the cooperation with chuangmi also want to take a piece of this 100 billion-level market cake to create their own smart home ecosystem.
Some people also think that with the rise of the concept of internet of things, many home brands have to take advantage of this east wind, but the cost and technical barriers to introduce AI technology into terminal devices are relatively high, therefore, most enterprises that do not have the ability to develop and test AI technologies choose to cooperate with leaders in the field of intelligence. Shangpin Home collection cooperation with chuangmi technology may be for this purpose.
Some people familiar with the Shangpin Home Collection believe that this move may be related to the BIM assembly strategy re-promoted this year, or to help create the leading edge of mi technology in the field of smart home, add Tiger Wings to its strategy BIM assembly strategy.
In fact, starting with software technology and owning the Shangpin Home collection of digital genes, it has unique advantages both in entering the field of smart home and in-depth layout and assembly. As the industry's consistent "wind maker", the cooperation between Shangpin Home Collection and chuangmi technology is full of expectations no matter how it appears.
(Image Source: Tencent Asia Pacific, invasion and deletion)
(Article Source: Tencent Asia Pacific, invasion and deletion)
