Tianda wooden door dealer meeting held
on June 8th, our company successfully held the dealer meeting of "going through the same boat with each other" at the headquarters (marketing center of Chongqing Tianda wood composite door Sales Co., Ltd.). The company's senior leaders, all marketing members and special guests attended the meeting!
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general Manager Li, founder of the company, gave a welcome speech
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meeting content
gratitude and win-win future
in the same boat, move forward
looking back on the past, Tianda set up a sales team in June, 2012, and set up a production team to produce independently in May, 2015. It has experienced various tests such as flooding, fire, moving factories, forced demolition, and epidemic, I am especially grateful to the dealers and friends for sharing weal and woe for a long time, never leaving, and sharing weal and woe. Thank you for your support and understanding of our company for a long time.
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company development strategy planning
in order to improve brand competitiveness and efficiency, the company put forward six development strategies, namely
1. Brand strategy-improve brand height
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CCTV advertising;
celebrity endorsement;
beijing, Shanghai and Guangzhou gate exhibition;
top ten brand awards;
patent;
national Enterprise Credit Publicity System certification;
test report of National Authority.
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2. Next Generation Strategy
responsible for the healthy growth of the next generation is the mission of the enterprise and the core value of the enterprise. Around the center of the next generation, we will continue to shape corporate culture, spread the core values of the enterprise, and promote the healthy growth of the next generation. We should not only produce healthy and environment-friendly conscience products, but also do what we can in the aspects of children's growth and development, children's quality education, and how to learn to be excellent parents, gradually provide children-related paper and electronic books, comics, educational toys, gifts, etc. in the specialty store, and gradually in the official website of Tianda, public number, microblog, TikTok, cooperative Media and other online propaganda positions carry out relevant knowledge dissemination, and even carry out online and offline activities to promote children's family education and comprehensively improve the quality of the next generation.
3. Product differentiation strategy
wooden door production threshold is low, there are many production enterprises, products have no characteristics, homogenization is very serious. In order to solve the homogenization problem, the company cooperates with national front-end planning agencies and spends a lot of money to create product differentiation. Through market research, we decided to deeply build the skin feeling as the differentiation of Tianda products, and strive to achieve the effect that Tianda equals skin feeling and skin feeling equals Tianda in the shortest time.
Free product process upgrade
A. Product process upgrade-door core upgrade
cancel the paper core and upgrade to semi-fill.
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B. Bumper strip-use sponge coated rubber strip.
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C. Packaging-hard foam thickened packaging.
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D. Lines-equipped with wooden moulding.
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