Zhibang home announced investment 1.6 billion layout Guangdong Qingyuan production base
on June 16, Guangdong Qingyuan Zhibang smart home production base was officially signed.
Zhibang home plans to invest 1.6 billion yuan to build a new production headquarters in south China. It is estimated that the project will be completed within 2-3 years, with an annual output of 700000 sets of customized household products after completion.
Xu bangshun, president of Zhibang home furnishing Co., Ltd., said that in the next ten years, Zhibang home furnishing will take root in Dawan district and expand its influence on the market in south China from the aspects of marketing, research and development, production, etc, here, we will build the production headquarters of Zhibang smart home in South China and set up the South China branch of the company's R & D center.
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based in Anhui, Zhibang, as the main force of customized home furnishing in east China, is laying out the second headquarters in Guangdong.
Sun Zhiyong, chairman of Zhibang, believes that only Zhibang's building materials enterprises in Anhui have gone to the whole country. Zhibang already has the feeling of a comfortable area in Anhui, and when the headquarters is in such a fierce competitive environment as Guangdong, external drivers are much larger than internal self-drivers.
Sun Zhiyong is not unreasonable. Guangzhou, as the "city of global customization", has multiple advantages such as region, industry, technology, resources and talents. Twenty years of industry development have created dozens of listed enterprises, nearly half of which are in Guangzhou. At this stage, there is no doubt that Guangdong is the main force and battlefield in the customized home furnishing industry.
Guangdong custom-made wind and rain, sweeping the country. Rich custom enterprise factories such as oupai, Sofia and Shangpin Home collection have already entered East China, setting off a new round of reshuffle in the East China home market. As the main force in East China, Zhibang naturally did not want to be in a corner and chose to attack the Pearl River Delta region to drive straight into the southern market.
Facing the homogeneous competition in the same industry, Zhibang home has gradually developed from Anhui and has its own particular advantages. However, Hefei is located in the middle of the developed area, covering most developed areas in the country within a radius of 500 kilometers, which is also one of the advantages of the company.
Sun Zhiyong believes that the annual revenue is less than 6 billion yuan, and the production base located in Hefei still has advantages, with lower land and production costs. However, the home industry chain and industry talents basically gather in Guangdong. If Zhibang wants to go to the whole country, Guangdong cannot bypass it.
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zhibang home has a great momentum of catching up in the past two years. According to the financial report, Zhibang home achieved a revenue of 3.84 billion in 2020, an increase of 29.65 percent year-on-year; The net profit of the parent was 0.395 billion percent, an increase of 20.04 percent year-on-year. The performance was really good.
In terms of channels, as of December 31, 20202020, Zhibang home has 1253 overall kitchen cabinet distributors and 1576 stores; 1097 custom wardrobe distributors and 1366 stores; 175 wooden door distributors, 203 stores. Zhibang said that in order to further occupy the market, the company planned to open 60 kitchen cabinets and 290 wardrobes in 2021.
Zhibang household executives revealed that the company has a five-year goal. Under the condition of actively preparing, including preparing human and material resources in all aspects, it will develop according to the target of RMB 10 billion in the future, the company has confidence in growth.
Source: 77 degrees
(Image Source: Bojun media-public number, invasion and deletion)
(Article Source: Bojun media-public number, invasion and deletion)
