Doors and windows are the armor and eyes of a family, but the door and window industry is definitely a fighting stage in full swing. The times are just like the rising tide of sea water, covering the heroic ambitions of many heroes. The two giants of the door and window industry: the emperor Zhu Fuqing and Zeng Qingwei in Hennessy. In this fierce dispute, as the eight immortals crossed the sea, they showed their magic power and achieved their respective legends.
At the same time, under the impetus of the development of the industry, new changes have taken place in the competitive situation, starting to get rid of homogeneous competition and stage differentiated competition. In this protracted battle, how will the two giants continue to be brilliant?
Origin: different business routes
Compared with the history of several decades of big brands in the home furnishing industry, Foshan huangpai door Industry Co., Ltd., founded in 2007, counts the emerging power in the home furnishing industry, but its development momentum is no less than that of any industry giant.
Why can the emperor have today's prosperity? This is closely related to Zhu Fuqing's idea and character. At the beginning of the establishment of the company, Zhu Fuqing put forward the concept of "quality and brand synchronization, Enterprise and Society win-win". Throughout the development process of the Royal School, Zhu Fuqing has always adhered to this concept and implemented it to the end, focusing on strategic management in the process of operation, Zhu Fuqing believed that only in this way can we make a good brand, make a big brand and have the ability to give back to the society; In 2009, he signed a contract with Mr. Chen Baoguo to hire him as the representative of the royal party, meanwhile, the founder of German "concept furniture", Mr.Henri Chris joined the Royal School and established an independent research and development laboratory. Such a big deal provided vitality for the later show like The Royal School.
Zhu Fuqing has always believed: "Focus is the foundation of the industry. Only in one industry can we cultivate intensively, show our best aspect, and walk firmly towards a development direction, only then can we have the capital based on the industry and produce products with better and better quality."
Royal doors and windows Zhu Fuqing
Three years before the establishment of royal doors and windows, the brand of Foshan Xuhui Hardware Development Co., Ltd. founded in 2004 entered the door and window market Hennessy, adhering to the marketing concept of "sili and people, zeng Qingwei started the industry to promote the brand value of" product warranty for two decades. At the same time, Hennessy was also one of the earliest enterprises that invited stars to speak for themselves in the door and window industry. In 2005, Hu Yanfen, the second wife of the foreign wife, was invited to act as the spokesman of Hennessy, which achieved unexpected results. The brand degree of the enterprise, the popularity has increased rapidly and developed into the fast lane.
Zeng Qingwei is an extremely low-key person, stable, solid and patient. This kind of character also deeply affects his enterprise, which is different from the impetuous mood of many enterprises. The Hennessy led by Zeng Qingwei has always been like a craftsman, focusing on the quality of products. Zeng Qingwei's insistence on the supremacy of products was just like Qi henggong's determination to take the road of reform in those years. It followed the wishes of the people, won the hearts of the people, and finally became a hegemony.
Hennessy doors and windows Zeng Qingwei
Dispute: positive contest
In the process of the growth of the Royal School, relying on strong production strength, strong R & D team, rich product series and advanced marketing mode, after several years of rapid development, now it has become one of the leading brands in the door and window industry.
What is particularly worth mentioning is that the royal faction has been devoted to building brand strategy. In 2007, the Royal School put into operation in Dali construction factory in Foshan, Guangdong province, which opened the prelude to the brand boom. The first flagship store, which was born in 2008, marked that the emperor had embarked on the route of high-end brands. However, in 2010, the royal faction spent a huge sum of money to hire Mr. Chen Baoguo, an international superstar, to speak for his love and change the brand. In 2012, the Royal School officially launched the image project and the thousand stores project, and landed on CCTV strongly, achieving a historic breakthrough and leap in the industry. Nowadays, from the large number of advertisements invested by the Royal School of CCTV, airport and high-speed railway station, it is not difficult to see the ambition and morale contained in the slogan "Chinese doors and windows, standards of the Royal School.
Compared with the royal party, the strategy of building a brand is soaring. The Hennessy led by Zeng Qingwei has always been like a craftsman, focusing on the quality of products. On the one hand, the hot industry momentum accelerates the transformation and upgrading of enterprises; On the other hand, it also makes many enterprises impetuous, blindly speculating concepts and attracting attention.
However, Zeng Qingwei has always advocated to meet the market demand with high-quality products. He has always adhered to the craftsman spirit in product design and manufacturing. He has always followed strict quality control in the production process and strictly inspected the raw materials entering the factory, strict semi-products inspection, strict factory inspection of finished products, its products are the first in the industry to be guaranteed for 20 years. According to different regional consumption demands, product localization strategies are adopted to fine-tune the sealing performance, corrosion resistance, hardness and other aspects to make it more suitable for local consumption demands.
"Be brave to make a great ambition and bend down to do small things" is the principle that Zeng Qingwei practiced when he led Hennessy all the way. With this steadfast and pragmatic spirit, what ideal can't be realized.
Future: Legend Continues
Last year, Mr. Zhu Fuqing, chairman of huangpai doors and windows, signed a contract with Mr. Ye Maozhong, a famous marketing planner and advertising genius in China, opening the road of brand upgrading of huangpai doors and windows. At the Shanghai China construction expo in March this year, the royal party made every effort to build a one-stop platform for the whole house home door and window system and supporting procurement, and once again stood on the top of the wave. In recent years, through a series of "hezonglianheng" actions, the Royal Doors and windows have launched a new round of the charge in China's door and window industry, which seems to mean that the door and window industry will officially enter a new era of "big brand" leadership.
And always adhering to the Hennessy of craftsman spirit, under the guidance of Zeng Qingwei, make products steadily, control quality carefully and seriously, and through the pragmatism and innovation of the enterprise, it will definitely bring one surprise after another to consumers. Such enterprises must be prosperous forever.
In the long run, the door and window industry has broad prospects. Especially with the improvement of people's living standards and the enhancement of environmental awareness, the market potential of innovative energy-saving doors and windows and smart doors and windows is huge. At the same time, the market competition in the door and window industry will become increasingly fierce. The Emperor sent Zhu Fuqing and Zeng Qingwei Hennessy. They were in the same field, but their strategies for the future were different. The highlights were still on stage. Please pay attention to them with us.
At the same time, if you want to be an agent, you can choose royal doors and windows. Because its propaganda and promotion efforts are really a lot. However, if a consumer who knows the industry buys doors and windows, it is more cost-effective to buy Hennessy doors and windows. I don't know if you agree with it?
