In the 2018 Beijing International home furnishing exhibition, there will not only be the "unexpectedly designer Cup" hosted by Ju ran home with huge investment, but also the "2018 Future Home" Summit Forum held by Zhongguancun Online, we will also invite celebrities from all walks of life to discuss the future development prospects of smart home.
When talking about the original design of Chinese home furnishing, the vast majority of people think that designers design for design and follow the trend of imitators more than innovators, and most of the products are separated from life and lack practical value and commercial value. Besides questioning, we can also feel the high demand of domestic consumers for original household products and the huge potential of the Chinese market.
Under this background, in order to better explore the road of Chinese design, as a domestic home chain retail giant, Juran home actively stands out to support the original design of Chinese home, during 2017 · BIFF, he spent 10 million yuan to create the "unexpectedly designer Cup" home design Grand Prix and the Craftsman Master Award, focusing his attention on the original design, attracting stanfano boyry, high-end design masters such as Fabio roterra, Liang Zhitian and Liang Jianguo participated in it, showing the unique charm of Chinese design to the world.
Original design brand
if only a few design mogul are present to demonstrate the improvement of the core competitiveness of Chinese original design, it is indeed biased, but from the intuitive investment of tens of millions of funds, you can see-through the organizer's determination to endorse the original design of Chinese home.
In order to expand the influence of Chinese design brands and promote the transformation from "Made in China" to "Created in China", Beijing International home furnishing exhibition (BIFF) will gather high-end brands from the industry to participate in the exhibition in 2018. Such as: Roling, Yangmei, HC28, Liangchen, life first, Mumei, DOMOnature, acf:home, Norya, Presley and many other original brands and new designers bring unique original new arrivals; For example, independent designer brands such as mountain hidden creations, boring rooms, every object, corner PATCH, original uptown, every object, he Shu, Jiude copper, etc. are all present to compete with original big brands. Thousands of home brands and more than 10,000 new products may trigger a new round of butterfly effect in the pan-home industry, which is not only an "accelerator" for industry transformation and upgrading and consumption upgrading, but also brings new business opportunities and new outlets to distributors.
It can be said that the 2018 Beijing International home furnishing exhibition not only promotes the overall image of Chinese design to the world, but also improves the level of original design in China and enables more consumers to learn about Chinese brands, moreover, we will strongly promote original design products, and also support designers with dreams and talents to realize the transformation of creative design into the market, pushing Chinese original design into the international market.
Build a Bridge for original design
taking design as one of the key points of the exhibition and building a bridge for original design means great breakthroughs and challenges for this exhibition. At the same time, it is enough to see the emphasis on original design of Juran home.
In the 2018 Beijing International home furnishing exhibition, there will not only be the "unexpectedly designer Cup" hosted by Ju ran home with huge investment, but also the "2018 Future Home" Summit Forum held by Zhongguancun Online, we will also invite celebrities from all walks of life to discuss the future development prospects of smart home.
In addition, 27 design colleges and universities led by the Central Academy of Fine Arts and Beijing University of Technology jointly helped hold new product design activities, the 100-person dealer activity held by China's big home furnishing industry full-chain service platform "East China furniture, the 10th anniversary celebration held by the Chinese designer's activity platform Yan value as the pioneer design bar will also be fully unveiled, and more duo Feng colorful activities will surely ignite the whole audience.
In addition, the first Beijing International interior decoration material Smart Home Exhibition (BIHD), held in September 27-30, 2018, will cooperate with the German Red Dot organizer to hold the "German Red Dot Design Exhibition", and held the second unexpectedly designer Cup interior design Grand Prix at the same time.
It can be said that the 2018 Beijing International home furnishing exhibition put on "combat clothes" for the development of China's original home furnishing brands this time, which is enough to show the determination and perseverance of Juran home in shaping its own brands.
Design leads the future development trend
over the years, Chinese home brands have never jumped out of the stereotype of low quality and low price. Most home products are mainly made in China and cannot be made in China in the true sense, they occupy the market space by imitating foreign designs or seeking cooperation, and this phenomenon is changing under the joint efforts of Chinese home brands.
Chinese home furnishing enterprises, led by Juran home, are opening a new situation of Chinese original design. Through Plus-Sized R & D investment and emphasis on product design, a number of star products in market segments have emerged, in turn, it boosted the influence of independent brands, became an indispensable part of exhibitions at home and abroad, and proved the strength and potential of Made in China, make more consumers understand Chinese home brands and accept the innovative ideas of Chinese home enterprises.
At the same time, at this exhibition, Chinese home brands launched original new products to compete with other foreign brands, among which there are many new products in the real sense. These designs have reached the world's leading level. As a result, the appearance of many original new arrivals and new brands is bound to unveil the image subversion of Chinese home brands from "copy" to "lead, chinese home brands will also truly realize a complete leap from" Made in China "to" Created in China.
It is true that Chinese home brands are constantly pushing towards the high end, which not only represents the development level of the whole industry, but also represents the future development trend of the industry, although there are no figures to prove their success or failure, they always represent the direction of Chinese household people's efforts.
(Source: Beijing International Home exhibition)
