In this contract, the two parties are committed to building an integrated, high-quality, professional and fashionable big home symbiosis platform based on the consensus of "focusing on professionalism, cross-border alliance, integrating resources, benefiting the people and benefiting the people.
August 8, si Qing day, welcome new partners
august 8th is the important day of Sanfeng home-Si Qing day. On this day, Sanfeng home held a grand strategic signing ceremony with RAINBOW soft clothes, formally establishing a strategic partnership.
RAINBOW soft wear won the "500 most valuable brands in China" for nine consecutive years. Original products won the design creative award and are the leading brand in the wallpaper industry for more than 20 years.
(Photo source: Sanfeng wooden door · customized contribution of the whole house, invasion and deletion)
in this contract, the two parties are committed to building an integrated, high-quality, professional and fashionable big home symbiosis platform based on the consensus of "focusing on professionalism, cross-border alliance, integrating resources, benefiting the people and benefiting the people. The two sides will give full play to their respective strengths in industries, fields, qualifications, brands, technologies and information resources, deepen their own advantages, combine strong and strong, and exert huge joint efficiency, it provides a good model for the development of pan-home industry, provides product assistance for terminal stores again, and brings more perfect, comfortable and one-stop super shopping platform that meets expectations to consumers.
Common cooperation, strict bottom line, and the most healthy products
mr. Liao Jiarui, executive president of soft clothing RAINBOW, gave a brief speech on the signing of this contract and the future cooperation plan between the two parties at the signing site.
(Photo source: Sanfeng wooden door · customized contribution of the whole house, invasion and deletion)
"Coincidentally, RAINBOW is also the 22nd anniversary of this year. As two enterprises born in the same era, they have many identical ideas. For example, we do not make inferior products and strictly abide by the bottom line, make the healthiest products for consumers; Another, our two have amazing and similar judgments on the consumption trends and changes in consumption demand of the whole market, we all know that the consumption habit of consumers in the past few years is to buy a single product, but now consumers tend to demand to buy all related products at one stop, therefore, both of our enterprises are providing consumers with one-stop services and making changes."
(Photo source: Sanfeng wooden door · customized contribution of the whole house, invasion and deletion)
the combination of Sanfeng home and RAINBOW soft clothing is the result of two honest enterprises pursuing quality life, and it is also the choice for two industry benchmark enterprises to assume the responsibility of industry development. Compared with standing in their respective fields, two enterprises with high commonality come together with similar ideas. Aggregation can bring new energy efficiency to the pan-household industry and enable tens of millions of families in China to get higher quality living space and better service experience.
RAINBOW soft clothes General Liao also said: The real big home should be under the big home strategy, different industries and professional brands together to provide real high quality, only when systematic products are given to consumers can such large household products truly succeed. The strategic cooperation between RAINBOW soft clothes and Sanfeng household is also derived from this.
Brand fit to create good-looking and Huimin product systems
to General Liao's speech, general manager Liu Fei of Sanfeng home furnishing group highly agreed.
(Photo source: Sanfeng wooden door · customized contribution of the whole house, invasion and deletion)
just as General Liao said just now, we (RAINBOW soft clothes and Sanfeng home) are "peers", 22 years old. Many business concepts, product positioning and Sanfeng of RAINBOW are the same. Sanfeng home is now talking about "I AM face value control", but face value is not a single product, but the overall effect of all furniture and decoration together, this is exactly the meeting point between us and RAINBOW. What we want is that the combination of different industries and brands can achieve the same fashion style for consumers."
(Photo source: Sanfeng wooden door · customized contribution of the whole house, invasion and deletion)
advocating environmental protection, pursuing beautiful life art, and being a good-looking Huimin brand are the founding attitudes of 22-year-old RAINBOW soft clothes and Sanfeng home. The two tacit brands on the big home platform will guide each other into their own professional fields, step into each other's dimensions, complement each other, coexist together, and create a beautiful home space for the ultimate goal, create a happy family and work together.
Future message
(Photo source: Sanfeng wooden door · customized contribution of the whole house, invasion and deletion)
"I hope that the hand-in-hand between Sanfeng and RAINBOW can really bring strong help to terminal stores and a good one-stop shopping experience for end consumers. I believe Sanfeng home and RAINBOW hand-in-hand will also become a very good case in China's home industry.
-- Liao Jiarui, executive president of RAINBOW soft outfit
"This year's combination with RAINBOW soft clothes is the beginning for both parties to improve their self-connotation, the starting point for exporting better products and additional services to consumers, and a big step towards big home again.
-- Liu Fei, general manager of Sanfeng home furnishing group
(Source of article: Sanfeng wooden door · customized contribution of the whole house, invasion and deletion)
