Hui Lehao copper door chairman Zhu Zhiwei, copper Door Industry entrepreneurs, with a bit of pride, also with a bit of intellectual bookish. Let's listen to Mr. Zhu Zhiwei's story together!
Zhu Zhiwei, born in Suzhou city, Anhui province in 1979, is currently the chairman of Beijing Hui Lehao Trading Co., Ltd. and Hui Lehao (Beijing) building supporting Technology Development Co., Ltd., Hui Lehao copper door founder, creator of Chinese art copper door.
After six years of precipitation and accumulation, Hui Lehao currently has a standardized modern production base of 30 mu and a sales operation center of 2,000 square meters. Over the past six years, through the unremitting efforts of Hui Lehao people, Hui Lehao has successively obtained the bullet-proof copper door patent copper door, the first single bullet-proof glass copper door in China, anti-theft, soundproof anti-noise Class A certification, a famous Chinese brand, national product quality notarization top ten brands, quality and reputation double guarantee Demonstration Unit, National conformity assessment quality trustworthy products, the first international copper door Award in 2012, Olympic Contribution Award, the villa owner's favorite copper door brand and other honors have passed the quality management system certification, environmental management system certification, and occupational health and safety management system certification. They have successively undertaken National Gymnasium, Military Museum, the products of landmark buildings such as Morgan Plaza are also exported to neighboring countries such as Central Asia and Mongolia, ranking first in the industry in terms of brand awareness, reputation, loyalty and credibility, and occupying a very important position in the high-end copper door market, become a solid settler and practitioner of Copper Culture Communication and Copper Culture and Art.
Hui Lehao copper door -- the door is hidden in spring and autumn copper, huona Hui Lehao! A modern high quality enterprise with the mission of inheriting copper culture and creating copper door Art copper door for consumers is rising in Beijing.
Mr. Zhu Zhiwei, chairman of Hui Lehao copper door
Devote oneself to copper door culture and develop copper door market
Copper, a kind of culture, has already formed the unique culture of the Chinese nation for thousands of years, reflecting the progress of the times, containing the connotation of civilization and recording history and civilization. Copper, a kind of spirit, has been a symbol of honor and power since ancient times.
Copper door culture is a high integration of Copper Culture, copper decoration culture and social culture, reflecting various cultural phenomena reflected by current social phenomena. Copper Door is regarded as a symbol of identity and a strong barrier to protect the safety inside the door because of its magnificent appearance and profound and thick temperament, which shows the owner's unique heroism and wealth.
As soon as copper door was mentioned, Zhu Zhiwei began to gush. Since Hui Lehao entered the copper door industry, he has undertaken thousands of engineering cases, but what impressed Zhu Zhiwei most is Beijing Morgan Plaza. Because this was the first copper door for Hui Lehao to enter the engineering order industry; Beijing Morgan Plaza was the only seven-star hotel in China at that time, and the whole building was decorated with copper door.
When Zhu Zhiwei said these words, the whole body and mind were integrated into them. Of course, Hui Lehao can achieve today's remarkable achievements without this kind of devotion. Through this kind of devotion, Zhu Zhiwei grafted and integrated copper door culture and copper door market.
For the copper door market, he is very clear. He said: "The development of the copper door market in 2014 can be summarized in eight words, that is, fast, orderly, transformed and fierce."
The market share of public consumption has steadily increased, especially the application demand of large public buildings and real estate markets has further expanded; The further strengthening of consumer awareness of civil consumers and the application needs of high-end design elements, it further increased the share of the civilian consumer market and laid a good market foundation for the development of copper door enterprises. Therefore, the copper door market will develop rapidly.
With the establishment of industry associations in copper door and the establishment of copper door associations in various regions, industry and local associations have successively issued corresponding standards and bases for copper door industries to standardize the operation behavior and order of the industry; the further plus-sized of market competition, in turn, puts forward higher requirements for the existing copper door enterprises, requiring copper door enterprises to further improve their operational capabilities while standardizing their own operational behaviors. The overall copper door market will develop more orderly.
Before 2013, the business model of copper door enterprises was more of the self-produced and self-sold type, mainly taking engineering orders as the main mode of enterprise development, with the introduction of relevant national policies and the further expansion of the civil market in copper door, copper door enterprises begin to pay attention to the construction of the civil market, which will present the development mode of engineering and retail market going hand in hand. This trend puts forward transformation requirements for copper door manufacturers.
Due to the vigorous development of the copper door market, many related similar industries have turned to copper door Industries. While improving the development foundation and capacity of the copper door market, the competition in the plus-sized market has been further copper door.
A few words have already revealed the essence of China's copper door market. Under the guidance of this eight-word, Hui Lehao copper door whip the fast horse in 2014 and ride it out of the dust.
"The world is flat." In this era of globalization, good products certainly have no geographical restrictions. Hui Lehao also faces opportunities to go abroad. At present, all the energy of Hui Lehao is focused on the development of the domestic market and is committed to becoming the first brand in the domestic copper door industry. For foreign markets, it is not the main direction of development for the time being. Of course, the possibility of such sales is not excluded. In 2012, Hui Lehao took over the engineering orders in Dubai, totaling 160 sets of doors. The engineering project took four months. After the installation of the overall engineering project, it won high appreciation and recognition from local engineering customers, it has laid a solid foundation for the company's overseas orders. At present, another engineering project in Dubai is also in contact.
As a leading enterprise in the industry, Hui Lehao naturally needs to build a high level and have a sense of overall situation, and take specific actions to promote the development of the copper door industry. In the past, there were no standards in copper door industries for two reasons: copper door industries belong to emerging industries and there are no industry associations for the time being; Copper door enterprises belong to self-produced and self-sold, and there is little or no mutual communication between enterprises, the business model mainly focuses on engineering, that is, making copper door according to Party A's requirements. Therefore, Hui Lehao took active actions to fill this gap. Hui Lehao's transformation in copper door was relatively early. In 2012, he set up a sales operation center to fully develop the franchise chain in the copper door national market, formulated internal standards for enterprises, and organized the annual meeting of Beijing copper door enterprises in 2013, he promoted the establishment of Beijing copper door Association and was elected as the president of Beijing copper door Association by members of the association. At the first meeting of the association, he organized Beijing copper door industry to formulate copper door relevant technical materials, and passed "technical specification manual of engineering copper door" and "technical specification manual of Villa copper door" accordingly ". This laid a solid foundation for the establishment of the National Copper Door Industry Association in the later period. At the end of 2013, I was lucky to become the vice president unit of Asian copper door Association and one of the four vice President units in China's copper door industry.
Innovation, dare to be the industry first
The core of Hui Lehao's achievement today lies in innovation and dare to be the first in the industry. In 2012, huilehao established a product research and development center to develop its own product system copper door. Each door has its own independent cultural attributes and taste, develop products according to different decoration styles and consumers' personalities. Every product developed by Hui Lehao has been highly recognized by consumers and received good sales feedback.
The bullet-proof copper door, which was first created by Hui Lehao copper door, won the national patent in June 2011. The acquisition of this patent is not only the glory of the Hui Lehao family, it also marks that China has made epoch-making achievements in bulletproof copper door. Through innovation, the safety factor of copper door has risen to an unprecedented new level in the industry.
In fact, the patented technologies such as "grade a certification of sound insulation and anti-theft quality" and "bullet-proof glass copper door" copper door by Hui Lehao have attracted great attention in the industry. Hui Lehao invested a lot of energy in the research and development of bullet-proof copper door, repeatedly revised the technical solution, and made several contributions. This innovation is also reflected in the research and development of the ecological wood base. The traditional outer layer Copper Board base is generally made of materials such as density plate high and board fireproofing high. After repeated and arduous research, Hui Lehao chose copper door ecological wood. Ecological Wood has multiple attributes and is very suitable for outer panel base. Among the components of this material, there are 30% ~ 40% high density polyethylene and 70% ~ 80% natural wood fiber. This makes this material have the advantages of stable mechanical properties, high strength, no deformation, light weight, etc. If it is used as the base, it has the advantages of corrosion prevention, termite prevention, waterproof, fire prevention and so on, and can be recycled. More importantly, this material has almost no harmful substances and toxins to human body.
Gas volatilization (the release of formaldehyde is only 0.3 mg/L, which is much lower than the national standard 1.5 mg/L), and it is the first choice of green synthetic materials. Hui Lehao copper door almost changed the history of the copper door industry for each element innovation combined with copper door.
Hui Lehao has also established a perfect quality traceability system for copper door. In all aspects of copper door (including design, production, processing, installation, etc.), copper door of the relevant information can be tracked and traced back, the whole production and operation activities of copper door are effectively monitored. There are three main purposes for establishing copper door quality traceability system: first, enterprises strengthen product quality control through similar refined production management measures, reduce the rate of defective products, and present perfect copper door for consumers; the second is to improve the response speed of after-sales service, so as to effectively solve customer problems at the first time, thus improving customer satisfaction; The third is to deal with the counterfeit Huilei Hao copper door in the market through anti-counterfeiting inquiry, combat counterfeit products.
After Hui Lehao placed an order copper door, the customized copper door has a unique ID, which ranges from design, material selection, blanking to production, assembly, and installation. Each material, every important production link is taken and archived by digital photos, and digital photos are combined to form a unique "copper door Ceanza".
Invest so much energy and financial resources to innovate, what if you encounter "shanzhai? Zhu Zhiwei thinks: "existence is reasonable." Since it already exists in the market, it means that it has its own living space, which means that this product has been recognized by some consumers. He firmly believes that copper door is a product with high added value and is a highly socialized product. Consumers who buy copper door for home decoration pay attention to the use value of copper door, pay more attention to the social value and collection value of copper door. Therefore, shanzhai products are only an inevitable process in the early stage of the development of emerging industries, which is a manifestation of the immature development of the industry and cannot become the mainstream of the industry. With the gradual maturity of the industry and consumers' concern for copper? Nona xianhuan Xianzhao? Straw?? Fanqi? The yeast is smooth and harmonious.? Emperor harmonic √ Yun? ��
Corporate culture of "three Returns"
Corporate culture, according to Zhu Zhiwei's understanding, mainly includes two parts: one is leader culture, the other is organizational culture. He always insisted on "three rewards":
First, repay the society. Take the society, use the society, is the purpose of Hui Lehao, in the company's continuous development at the same time also actively repay the society. In 2013, Hui Lehao sponsored the international peace Lions Club to help children develop their dreams. Second, return customers. The demand of customers is the promise of Hui Lehao. The service concept of "customer-oriented" initiated by Hui Lehao has penetrated into the hearts of Hui Lehao people. Hui Lehao people will, as always, use more intimate services, repay the customer with true feelings. Third, return employees. Let every employee of Hui Lehao witness the development and strength of the company, feel the joy of success and share the achievements of victory. This has also become the organizational culture of Hui Lehao.
Today's Hui Lehao people have won wide recognition from peers and consumers at home and abroad by virtue of their honest corporate image, high-quality product image and professional team image. Tomorrow's Hui Lehao people will continue to convey the spirit of entrepreneurship, innovation, win-win cooperation, and constantly devote themselves to the development and dissemination of Copper Culture with excellent quality, sincere service and rigorous management, achieve the century-long glory of Hui Lehao.
"In real life, who you are with is really important, which will change your growth trajectory and determine your success or failure in life. With what kind of people, there will be what kind of life. With diligent people
Together, you will not be lazy; With active people, you will not be depressed; With wise men, you will be extraordinary; With superior people, you can reach the peak." This is a passage that Zhu Zhiwei most appreciates and agrees with. Naturally, it is the crystallization of his life and career experience. Speaking of this passage, we must talk about Zhu Zhiwei's entrepreneurial years. As soon as he mentioned that period of time, he sighed with more emotion: "In the era when we started our own business, one of the most prominent features was 'spreading the band ', no matter the stainless steel industry in the early stage of entrepreneurship or the copper door industry in the later stage, there are noble people to help and carry. I would like to take this opportunity to extend my heartfelt thanks to my friends who helped and took care of Hui Lehao along the way. It is because of you that Hui Lehao has today."
From another perspective, for those who deal with Zhu Zhiwei, "being together" with Junyan, a Chinese door industry with such a promising future, is it not a kind of luck!
