"Original security door it can be so beautiful!" On May 26, 2015, Denot was sought after by dealers as soon as he appeared at the Yongkang Expo. Deno special products is full of luxury artistic modeling. The Conference table, coffee table and wall in its exhibition hall are equipped with advanced touch devices. You can click to view product information and brand culture during the negotiation process. With the layout with great sense of future technology and unique luxury design, Denot attracted the attention of the whole industry and became the undisputed focus during the expo.
What brand is Dinot and why can it become the focus of the whole industry at the beginning of its release?
In fact, Denot is a new high-end luxury created by Wanjia group after three years. Security door brand, after redefining products and services, arming high-tech technology manufacturing and emerging Internet marketing methods, integrating luxurious design concepts, subverted the industry's understanding of security doors.
Courtesy Byzantine
New brand definition of honor compliance
Current safety door the industry has entered the crossroads of choice, and every choice of the enterprise is crucial. Wanjia group cooperated with many top 500 real estate enterprises in the first 15 years, laying a benchmark position in the industry. However, Wanjia group did not stop because of this. Instead, it chose to grind a sword for three years to accumulate and precipitate, and created de note's quality and quality.
High-end brands are not only reflected in the price, but also three-dimensional presentation through appearance design, brand quality, user experience and other aspects. Denot proposed the brand definition of "follow your honor", implying to create a brand-new business model that takes consumers as the respect and opens up high-end personalized customization. In order to fit the brand, Denot's products are endowed with the characteristics of luxury, fashion and technology with artistic design and master craft as keywords.
Frame fan same color craft
Industrial artwork under rigorous craftsmanship
Denot aspires to be a "Porsche" in the door industry, inheriting the German industrial spirit and forging products into industrial works of art. Currently, the products released are all made by front-line designers, presenting the artistic aesthetics of freehand brushwork. The existing two series of products have distinct style orientation, among which the "courtesy" series integrates the essence of Eastern and Western culture, showing the introversion of Chinese style and the huamel of Western style incisively and vividly.
In addition to the beautiful design, the layout of Deno Special Products has basically covered high-end doors, including armor series copper door, cast aluminum door, steel and wood armored door, splicing doors, etc. In order to break the cold feeling of steel entry door and create a warm and natural home life, Denot broke through the limitation of security doors and boldly chose solid wood panel in the interior finish to create a unique product.
In addition, Wanjia group has applied the patented technology independently developed for many years to Deno Special Products: five-layer anti-skid four-side external edging, 45 ° corner sealing strip with no dead angle inside and outside edging, built-in screw fixing, the safety and sealing of the product are unique; The three-dimensional adjustable hinge makes the door body switch light, and the armored door weighing 1000 jin can be gently closed with one finger; It is equipped with silent lock, late return can also make family have a good sleep; It is specially equipped with explosion-proof bolt instead of cat's eye function, and it can also prevent violent unlocking.
De Nuot has both internal and external training, and high-end quality and quality products not only mean luxurious and artistic appearance design, but also advanced high-tech technology under innovative thinking and humanized functional experience.
Denot flagship store-front desk
Marketing 3.0 mode focusing on participation
Prahalad, the author of Consumer Dynasty, once said that the "Company-centered" innovative way has disappeared. On the contrary, consumers are playing an increasingly important role in the process of creating value by virtue of their unique personal experience. Therefore, enterprises must establish a new organizational structure around the sense of user participation. Denot brand marketing has entered the 3.0 mode which focuses on the sense of participation, which is reflected in the three levels of enterprises, distributors and end users.
From the enterprise level, Wanjia Group opens up supply channels through ERP system and uses software numerical control to upgrade manufacturing, making production more automated and refined. At the same time, the participation node is open. Users can put forward opinions on products and finally develop new products and new functions according to users' opinions.
Denot brand flagship store-product display area
From the dealer level, Denot promotes brands and products online, and then the terminal store is responsible for the experience and service, which converts online traffic into sales volume of specialty stores. And deploy sales channels for distributors and provide innovative and upgraded marketing solutions. It is equipped with high-efficiency terminal hardware equipment such as mobile phones, tablet computers, notebook computers, desktop computers, and all-in-one touch machines to open the experience sales mode for terminal stores.
From the perspective of consumers, Denot built a self-media platform to facilitate consumers to understand brands and products and close the distance between users and brands. Then customize the APP for the product. Consumers can download and use it through mobile phones, ipad and other devices. In this way, you can check the parameters of Deno special products without going to the terminal store, and decorate and match them. We can also use 3D technology to demonstrate the assembly process, so that consumers can further understand the product construction. After selecting the product, you can also place an order online for payment, which is convenient for shopping.
In the Internet business era, casting brands with users' thinking and endowing products with the characteristics of technology, luxury and fashion will surely create amazing works. In the past 15 years, Wanjia group has had glory and dreams. The emergence of Denot marks Wanjia's launch of the dual brand strategy, and the project and retail complement each other. The Denot brand, which symbolizes "high aesthetics, high quality and high technology", has opened a new standard for high-end retail, while Wanjia group "leads creative ideas, the new enterprise strategy of smart future" will set sail!
