Skexin's new strategy for the 22nd anniversary of home furnishing has been fully transformed into the best choice for the whole house.
For skexin, June 17, 2021is a landmark day.
On this day, skexin's 22th anniversary celebration and brand strategy upgrade conference were successfully held and ended perfectly at skexin headquarters. Zhao Yixue, founder of Suzhou furniture exhibition, Liu Jun, president of Yuanzhuo Consulting, Hu Weidong, chairman of skexin, Fu Yi, executive president, Wu Yulin, vice president Chen Sheng, vice president Hu Chuhui, etc, and more than 800 dealer partners and media representatives from all over the country to witness the glorious moment of sikexin home brand strategy upgrade release!
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this 22th anniversary celebration of skexin and brand strategy upgrade conference is an important node for skexin home to transform from soft home to the best choice of the whole house. By launching a new brand slogan, it is declared that skexin home has officially entered a new era of home furnishing, leading dealers and home furnishing industry to enter the era of home optimization.
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Xinyi full
one stop is complete, happy family
on the 18th anniversary of skexin in 2018, skexin's brand slogan "beauty is the belief of home" was launched. This slogan was accompanied by all skexin people and consumers of skexin, after three years of harvest and moving, it really made everyone feel the unique belief of skexin.
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in 2021, skexin followed the pace of consumers and led the wind again. It launched skexin's new slogan "one stop with a happy family", which meant that skexin would build a home and family happiness, bring people double happiness. Skexin is looking forward to not only satisfying people at home consumption, but also bringing more beautiful feelings to people in life.
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the company will take this opportunity to fully integrate existing resources, tap the brand value of skexin home, and create a brand new Super symbol of skexin home.
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Continuous innovation
strategic upgrade, best choice for the whole House
at the press conference, Mr. Hu Weidong, chairman of skexin, specially expressed "the future has come" and presented a magnificent picture of the future of the home furnishing industry to dealers and all the furniture participants. The release of the new corporate mission and vision further reflects skexin's forward-looking and big pattern.
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hu Weidong, chairman of skexin, officially announced at the meeting: based on the consideration of multiple dimensions, skexin officially opened a new chapter in the whole house selection of "one stop with a happy family. Chairman Hu Weidong said: skexin has always focused on software home, and has really made software home, so that every family can buy good furniture with less money. With the strategic upgrade, skexin's strategic focus is officially transformed and upgraded to "the best choice for the whole house", which is the new trend of home furnishing in the future and the new trump card of skexin.
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at the same time, in order to better help "new products" become "star products", skexin's independent brand appeared in Suzhou furniture exhibition, striving to create more hot products. At the entrance of the exhibition site, the whole house also has an obvious display area, which is quite eye-catching.
Fortune double Xin
win-win for Channel terminals and create original IP addresses
leading format, leading products and leading channels-at the press conference, Mr. Fu Yi, the CEO of skexin, explained to everyone the reasons behind the optimization of "opening a top ten" in the whole house through these three points, it also makes skexin's strategic implementation path clearer. He said that skexin's preferred "one stop with a happy family" model not only meets the most urgent needs of consumers, but also gives dealers a better choice.
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at the press conference, Mr. Liu Jun, president of Yuanzhuo Consulting, delivered a speech. He believed that skexin's strategy was not imaginary, and the factors behind the comprehensive analysis included changes in customers, changes in opportunities and rapid changes in competition patterns. I strongly praised skexin's optimal model for the whole house and was full of confidence in the optimal selection of the whole house.
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the optimal model of the whole house has received extremely high evaluation both at the consumer level and at the leader level of the furniture industry. Vice President Hu Chuhui also brought many surprises to everyone. In order to draw the distance between skexin and young consumers, the whole house of skexin preferred to create an original IP person-Mr S, to show you the young fashion and affinity side of skexin and capture the hearts of the younger generation of consumers, to empower distributors to deal with Generation Z. In addition, skexin's new generation of star spokesmen are already under planning and will be officially unveiled at the right time. At that time, they will be exposed and promoted in various dimensions to expand brand influence, enhance consumers' attention and love to brands.
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zhou Yilin, director of the R & D center, also expressed the direction of product scenario-based R & D in detail. The whole House will cover more home scenarios next to meet the needs of different groups and make dealers look forward to it.
Zhenxin heroes
you and Me, wonderful
looking back on the past year, all skexin people have been struggling to move forward, and many outstanding dealers have emerged and achieved fruitful results. They either actively transformed and optimized, achieved a breakthrough in the rapid growth of performance, or led the team to fight hard, becoming the leader of the local household industry, and handed over a satisfactory answer.
To this end, skexin specially set up an award ceremony to pay tribute to these shining figures and hope that they can become lighthouses and light up the way for more people to move forward. At the end of the event, Chairman Hu Weidong led the song "A Hero Never Dies", which made the atmosphere HIGH to the climax, marking the perfect curtain call for skexin's 22th anniversary and brand strategy upgrade conference!
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it is worth mentioning that at the event site, skexin's friends set up a large display area for series of products, elaborately designed home furnishings, fashionable and interesting graphic layout, it shows everywhere that this is a very thoughtful release ceremony, and it also represents the young skexin team's intention to keep up with the trend and serve attentively.
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skexin's 22th anniversary celebration and brand strategy upgrade conference ended perfectly, but skexin's journey will never stop. Skexin will also work hard for the concept of "Happy Family.
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