Half of 2018 has passed. Have you found an agent brand suitable for you?
First, we should screen out at least 4 door and window brands suitable for our own joining agents, and try our best to fully grasp the authenticity of enterprise information and the market recognition of products, such as network information, media publicity, visit other distributors in the industry, etc. Suitable for your own doors and windows brand from the following reference screen glare
1. Market positioning
market positioning includes product price, product grade, style design and main style, which is the key to whether the agent door and window brand can make profits.
2. Implementation of marketing policies
the main problem is support, which is also the key. You can directly consult the manufacturer by phone or learn from distributors in other regions of the brand.
3. Product quality and after-sales service
product quality and after-sales service are mainly reflected from on-site inspection or cooperation agreement. The cooperation between distributors and manufacturers should be subject to the agreement signed by both parties. Do not trust the oral commitment of the factory to avoid unnecessary disputes in the future. Brands with general management standards will fulfill the agreement signing procedures.
Promises without agreements are worthless. At the same time, distributors should pay attention to that the relevant matters concerning after-sales service must be reflected in the agreement and be as detailed as possible.
4. Focus on brand development potential
in addition to immediate benefits, distributors should pay more attention to the development potential of the brand. Only products with development potential can bring continuous profits.
It is not terrible for dealers to join in and meet small brands. What is terrible is that they meet fake brands. This brand is often "beyond the gold and jade" and requires dealers to spend a lot of energy and time to identify it.
In addition, brands that do not refuse agents should also be avoided. Although the threshold is low, it is hard to operate.
Generally speaking, well-made publicity materials, high-coverage advertising and new product promotion that keeps pace with the times are all necessary conditions for an enterprise with development potential.
However, the most direct way for individual brands to be good or bad is to investigate the company and terminal stores, and you can understand the general information from store popularity, service attitude and brand publicity materials.
In a word, when choosing an agent brand, distributors should not only consider the amount of advertisements invested by brand awareness, the support promised, the image spokesperson and the price of products.
Cooperation is a matter of two aspects. A good door and window brand must have certain principles and requirements. While the distributor selects the door and window brand, the door and window manufacturer is also selecting the distributor, only if both sides have common interests can cooperation win-win.
