Nowadays, aluminum alloy doors and windows have become the mainstream of modern home doors and windows, especially broken bridge aluminum doors and windows of aluminum alloy doors and windows. It is because of the actual use that people who have used it all think it is good, all Broken Bridge aluminum windows are loved by more and more people, and their functions are becoming more and more perfect. Moreover, they are constantly evolving and developing towards high-end intelligent induction control. Of course, there are also many door and window manufacturers and merchants pouring into this door and window market, competing to divide this cake, which leads to the mixed nature of the door and window industry and the uneven product quality. However, the door and window market is huge, but the door and window market in our country is still in the process of accelerating reshuffle, which still needs to be continuously developed and improved, at least there are still few door and window manufacturers involved in exporting countries or developing overseas markets! Not to mention foreign markets, as far as our domestic market is concerned, only when we are strong can we occupy the market. Nowadays, the competition in the door and window market is fierce, and door and window distributors are also growing continuously, choosing a door and window brand is particularly important. So which one is better to join aluminum alloy doors and windows? What kind of door and window brand should we choose for cooperation? Next, let's discuss this issue together.
Door and window brand
Although there are many doors and windows manufacturers, they are all classified into grades. It is better to choose high-end first-tier brands in first-tier cities. On the contrary, in second-tier cities, we must choose some second-tier and third-tier brands that accompany them, only in this way can it meet the requirements of the market. With the rapid development of China's economy, the high consumption of first-tier cities is overflowing, the development of second-tier and third-tier cities is continuously improving, and the huge demand of door and window consumers cannot be greatly met, therefore, in order to retain customers, stores need medium and high-end door and window products, so that customers can have multiple choices when entering the store.
1. Brand reference of doors and windows
I believe that many first-line doors and windows dealers have learned about it, and there are many top ten brands of doors and windows on the Internet, including royal doors and windows, Angel doors and windows, Paiya doors and windows, Yifa doors and windows, xinhaoxuan doors and windows, Zhi Shang doors and windows, Hennessy doors and windows, yihe doors and windows, Roland Sini doors and windows, and doors and windows with good roof are too many for you to count. So many doors and windows brands all say how good they are, how good they are, and how strong they are in scale. Do you feel very headache? How should we choose?
Door and window brand positioning
2. Brand positioning of doors and windows
There are many good doors and windows brands, but the craft manufacturing, design style and price are different. Big brands have the performance goals of big brands. How many rebates or discounts do you need to complete every month. First of all, we need to give ourselves a position. What is the consumption level of the city or county where I am now? We need to have a general understanding of this. Only in this way can we know what grade of door and window brand customers choose is easier to accept, and our performance goals will be easily achieved and there will be more room for development if we choose the right brand. Just like when we go to buy a house, we need to consider how much the unit price is per square meter, the traffic in the area is inconvenient, the surrounding facilities are not complete, whether we have a degree or not, etc. These are closely related to our future. However, many door and window manufacturers now position themselves at the middle and high-end level, so we have to investigate from other conditions.
3. Online understanding of door and window brands
When we know a brand, we can go to the Internet to find out how the enterprise situation of this brand is, and go to his official website to have a look. The official website records all aspects of an enterprise, no matter how gorgeous the information on the official website is, you can learn a lot about the company from the above, and you can judge whether it is true with your eyes. It can be seen how many franchisees, the company's scale, the company's history, the company's team, the company's production workshop, the company's qualification, the company's philosophy, product styles, etc., and, in other platforms, it should also be useful to share or evaluate the owners of doors and windows of this brand, customer reputation, spokesperson, brand awareness, etc., which can be used as a reference on the Internet.
Door and window brand inspection
4. Inspection of doors and windows under brand lines
Then we feel that what we know online is not true, so we can go to the factory for on-the-spot investigation and truly understand this brand of doors and windows. We can see the production status, production equipment, materials for profiles, manufacturing process of doors and windows products, company scale, working status of employees, whether the management is standardized, as well as product styles, door and window prices, joining policies, after-sales documentary, etc, knowing you intuitively, you will know whether it is suitable for you to do it. Of course, when a good franchisee of aluminum alloy doors and windows chooses the brand of aluminum alloy doors and windows, he also needs to have a deep and serious understanding of the business model, business philosophy, brand culture, brand characteristics and brand market positioning; Then, according to the exact information, make strategic planning for the market in the jurisdiction. Just as the territory captured by generals on the battlefield is planned, a constructive strategic plan with overall situation and long-term development must be formulated and implemented practically.
5. Select a brand and try to cooperate
Most dealers in existing stores will not replace the original brand at once. You can try to put on a few samples. Only when the samples are shown to the customers, if the customers like them, you can do it only when you receive the order, if you do a good job, you can consider replacing it slowly, which will reduce the risk. However, big brands are not allowed to do this. After all, you are selling other brands with big brands and dispersing its market. No one wants to see them. But then again, some customers only have so much money in their hands, and the price of big brands cannot drop. What should I do? Your store needs to pay rent, water and electricity, transportation expenses, and employees need to pay wages. You can't watch your customers leave in vain. If you prepare a brand, the customer will be retained.
Which one is better to join aluminum alloy doors and windows
6. Doors and windows brand store
New stores should consider brand awareness and how the products are done manually. Once a door and window Monopoly brand is done in a community, customers can't stop it. This also requires the company's various preferential support, advertising support, operation support, training and communication, etc. With a good brand building strategy, the joining business of aluminum alloy doors and windows is well-informed and can be carried out in an orderly manner. When joining the aluminum alloy doors and windows brand, the joining investors must ensure good quality and strictly select the aluminum alloy doors and windows enterprises to join, so as not to rush for quick success and instant benefits and leave future troubles for themselves. Therefore, we must be very careful when choosing to join the aluminum alloy door and window brand initially, and do a good analysis in all aspects. The more detailed it is, the more complicated it is, A detailed understanding is more conducive to the development of your door and window installation business. A good start is the foundation of success, so we can win at the starting line.
Which one is better to join aluminum alloy doors and windows? I 'd better recommend the doors and windows, because under the witness of my own eyes, I have seen many stores joining the doors and windows, which are constantly growing. The brand advantage, product advantage, service advantage, R & D advantage, promotion support, operation support, opening support, and superiority joining policy of the top doors and windows; I don't need to say that the product selection is excellent, there are various styles, complete varieties, novel and fashionable. In addition, we have been an old brand of doors and windows for more than ten years. The products created by master-level doors and windows design and international standard technology are not ordinary. As long as you observe with your eyes, I will tell you the above just to let you know that we sincerely cooperate with the door and window sales elites all over the country, make every effort to open up a broad door and window market with dealers.
In general, the advantages of joining the top ten brands of aluminum alloy doors and windows are as follows:
1. The brand has high popularity and great influence, which is conducive to sales.
2. The quality of products of the top ten brands is generally guaranteed, with high professionalism, which makes it easier to gain the trust of consumers.
3. Low supply price and large profit. The top ten brands are developed and produced by the headquarters itself, which can cut off the intermediate links and directly make profits, thus ensuring that the supply price of all products is lower than the wholesale price of the local market, making the distributor's return rich.
4. Great advertising efforts. The strength of the top ten brands is basically very strong, and they have the ability to advertise in authoritative media such as CCTV satellite TV or major magazines and newspapers, thus facilitating dealers to promote and expand the market.
In fact, the strength of the top ten brands of aluminum alloy doors and windows is almost the same, such as merch doors and windows and OPEC famous doors. The products are popular and the market advantages are obvious, therefore, it is difficult to judge which is better. Be sure to recommend the best words, or mention the name of OPEC. Because the first aluminum door experience hall of OPEC was launched in China last year, it is an experiential marketing model that is very popular with current consumers, so it is indeed quite advantageous.
