From the gorgeous life report:
In recent years, the development of aluminum alloy doors and windows has been tens of thousands of families. This speed of development is remarkable and the market prospect is exciting, attracting many investors to squeeze into the aluminum alloy door and window industry. But from the current aluminum alloy doors and windows industry, big and small brands are dazzling. How to choose the right aluminum alloy doors and windows brand to join? Which is better to join the door and window brand? This is an increasingly serious problem. However, it is better to change the brand of aluminum alloy doors and windows. Mainly look at the following four aspects.
One. Look at the product.
Good products need advanced equipment, professional technology and system management. Choosing good products is equal to the choice of brand protection. Good products will naturally form a reputation and spread among consumers, becoming a magic weapon for aluminum alloy doors and windows franchisees to recruit new customers and consolidate old customers. At the same time, high-quality products will be dominated by consumers' needs, and they will conform to consumers' psychology, allowing consumers to actively accept and approve. Many doors and windows franchisees know that customer resources directly determine the survival of stores, but without good products as support, attracting customers will become an empty talk.
Two. Look at the channel.
For aluminum alloy doors and windows, the channel is the best. The so-called channel is the source of the terminal. The rapid development of the Internet makes it possible to realize everything online. The advantages of aluminum alloy doors and windows franchise stores can also be combined with the advantages of online to achieve "o2o", so that the "face-to-face" transactions of physical stores and online understanding and connection can expand the range of customer base. Promotions from traditional offline channels (such as specialty stores) can also be transferred online to achieve more effective impact and feedback. Consumers can also find the address of the store to be consumed according to the online promotion of the store. Deji Youpin doors and windows will also expand online marketing this year, set up a huge e-commerce team, open the e-commerce model, and join hands with Tmall, Suning, Alibaba and other online platforms to promote and integrate resources, help distributors drain water to end customers. Therefore, choosing aluminum alloy doors and windows brands from these channels will bring a lot of help to your business.
Three. Look at the service.
The popularity of aluminum alloy doors and windows increases rapidly due to their individuation, which is an experiential thing. Modern consumers like to participate in it. Aluminum alloy doors and windows brands can provide considerate services and fully meet the needs of consumers. Aluminum alloy doors and windows have a long period and process, from pre-sale design, production to sales installation and after-sale warranty, which is a long-term and continuous process. For mature brands, the door and window systems of Deji Youpin include, process standardization, and enterprise management systems. They have thoughtful arrangements for presale, after-sales, and other processes, let consumers feel intimate care and concern, thus forming a good consumption experience and deepening the recognition of the brand. Four. Look at this idea.
The development concept of an enterprise is a comprehensive reflection of culture and values, and an overall thinking guiding the market behavior of an enterprise. All actions taken by the enterprise in the development process will be combined with the enterprise's development goals and strategic goals, so as to establish a good corporate image and obtain social status and economic benefits. The development concept of aluminum alloy doors and windows enterprises directly affects its development trend. Strong aluminum alloy doors and windows brand should have firm faith support. Choosing aluminum alloy doors and windows brands with clear development direction and clear development belief, clarifying the development direction, is conducive to the brand operation of specialty stores, enabling franchisees to better develop regional markets and form market management concepts, cultivate suitable for yourself. Customer base.
From a good family report:
Nowadays, aluminum alloy doors and windows have become the mainstream of modern home doors and windows, especially in Broken Bridge aluminum alloy doors and windows aluminum alloy doors and windows, it is because of the actual use that someone feels good with it, all Broken Bridge aluminum windows have been loved by more and more people, and its functions are becoming more and more perfect. It is still in continuous development, and it is developing control in the direction of high-end intelligent sensing. Of course, there are also many door and window manufacturers and merchants entering the door and window market, scrambling to split the cake, resulting in the mixing of the door and window industry and unbalanced product quality. However, the door and window market is huge, but China's door and window market is still in the process of accelerating reshuffle, and it still needs to continue to grow and develop and constantly improve, at least a few door and window manufacturers are involved in exporting neighboring countries or exploring overseas markets. ! Not to mention the foreign market, as far as our domestic market is concerned, it can only occupy the market if it is strong enough. Nowadays, the competition in the door and window market is fierce, and the door and window distributors are constantly growing. It is particularly important to choose the brand of doors and windows. So which aluminum alloy doors and windows are added? What kind of door and window brand cooperation should we choose? Next, we will discuss this issue together.
Although there are many door and window manufacturers, they are all graded. It is best to choose high-end first-tier brands in first-tier cities. On the contrary, in second-tier cities, they should choose some second-tier and third-tier brands that accompany them so that they can meet the needs of the market. With the rapid development of china's economy, the high consumption of first-tier cities is constantly emerging, the development of second-tier and third-tier cities is constantly improving, and the huge demand of door and window consumers cannot be greatly met, therefore, stores need to have medium and high-end levels to retain customers. Doors and Windows products, so customers will have a variety of choices when entering the store.
1. Watch window brand
I believe that many first-line doors and windows dealers have learned that the top ten brands of online doors and windows are also ranked top. There are Emperor's doors and windows, Angel's doors and windows, Paiya's doors and windows, Yi Fa's doors and windows, Xin Hao Xuan's doors and windows, to Shang's doors and windows, Hennessy's doors and windows, hundreds of millions of doors and windows, roland Sydney door and window, good doors and windows, etc., you can count more. Is it a headache for so many doors and windows brands to say how to do well and how to gain advantages, scale and strength? How should we choose?
2. Brand positioning of watch doors and windows
There are many good doors and windows brands, but the craft, design style and price are different. Big brands have great brand performance goals. How much discount or discount do you need to complete every month. First of all, we need to give ourselves a position. What is the consumption level of my city or county? We need to have a general understanding of this. In this way, we know that it is easier to accept customers of door and window brands who choose grades. Choosing the right brand is easy to achieve, and there is still more room for development. Just like buying a house, we should consider the unit price per square meter, inconvenient transportation, incomplete surrounding facilities, no degree, etc. These are closely related to our future. However, many door and window manufacturers now position themselves at a high level, so we must consider other conditions. 3. Watch doors and windows brand online understanding
When we understand the brand, we can go online to understand the status of the brand. Go to his official website. The official website records all aspects of the company, regardless of the official website. How gorgeous, you can learn a lot about the company from the above, and you can judge whether your eyes are true. You can see how many franchisees, the company's scale, the company's history, the company's team, the company's production workshop, the company's qualification, company philosophy, product style, etc, and on other platforms, it should also be useful. Some sharing or evaluation of the owners, customers' reputation, spokespersons, brand awareness and so on of these door and window brands can be used as references on the Internet.
4. Door and window brand lines inspection
Then I think the online understanding is wrong, so we can go to the factory for on-the-spot investigation, truly understand the brand of doors and windows, and see the production status of the door and window factory. , production equipment, configuration file materials, door and window product manufacturing process, company size, employee working status, management specifications, product style, door and window price, joining policy, after-sales order, etc, intuitively understand that you know you are not suitable. Of course, when a good franchisee of aluminum alloy doors and windows chooses to join the brand of aluminum alloy doors and windows, it is necessary to have a deep understanding of the business model, business philosophy, brand culture, brand characteristics and brand positioning of the specialized enterprise of aluminum alloy doors and windows; according to the existing exact information, make strategic planning for the market within the jurisdiction. Just like the planning of the territory occupied by generals on the battlefield, it is necessary to formulate a comprehensive and constructive strategic plan with long-term development.
5. Choose a brand and try to cooperate
Most dealers in existing stores will not immediately replace the original brand. You can try some samples. Customers can only see samples. Customers like them. You must make the order and do it well. You can consider changing it slowly, and the risk will be smaller. But big brands are not allowed to do so. After all, you are a big brand, but sell other brands and disperse their markets. No one wants to see it. However, some customers only have so much money in their hands, and the price of big brands cannot be reduced. What should I do? Your store must pay rent, utilities, transportation, and employees must pay wages instead of just seeing customers leave and preparing a brand to retain this customer.
6. Doors and windows brand store when you open a new store, you should consider brand awareness and how to finish the product manually. Once the Monopoly brand of doors and windows is completed in the community, customers cannot stop it. This also requires the company's various preferential support, advertising support, operation support, training and communication, etc. It has a good brand building strategy. The aluminum alloy doors and windows joining business will be well-informed and can be carried out in an orderly manner. Joining investors must join the aluminum alloy doors and windows brand to ensure the quality of quality, strictly choose aluminum alloy doors and windows enterprises to join, do not rush to benefit, and leave their own troubles. Therefore, when choosing to join the aluminum alloy door and window brand at first, we must be very cautious and do a good job in all aspects of analysis. The more detailed, don't think it is very troublesome, A good understanding of the details is more conducive to the development of your door and window installation business. A good start is the foundation of success, and we can win at the starting line.
