Some time ago, the German industrial and commercial Conference, the German Federal Ministry of Economy and Energy organized the "building energy conservation project exhibition-made in Germany" and the German building energy conservation solution in North China was held in Beijing. Mr. Bian Shuping, chairman of senying window industry, came to the scene, accepted the commendation certificate issued by the Conference and the certifications of the German Federation of Industry and Commerce, and gave a speech with Ludwig long, the German passive architect. The following is the full speech--
Experts and entrepreneurs:
hello everyone!
In 1998, maybe it was God's destiny that China had the name Mori Eagle. Since it started from German wooden window, the main material is glued laminated timber made of three layers of solid wood, so when naming it, it first uses the word "Sen" with Sanmu as Sen, and Mori as the source of wood; At the same time, we are eager to become a longevity enterprise with the spirit and strength of eagle, so we chose the word "eagle", and Eagle was the king of the bird; Named Mori Eagle. The English name SAYYAS is the German Evolution of SAY YES, trying to express such an initial intention: Everyone says good about the products made!
I. Preliminary Study
during the first decade from 1999 to 2008, Mori Eagle was focused without positioning. At that time, my business thinking was somewhat ignorant and fearless. I thought that since I had focused on only wooden window, I would make Mori Eagle into wooden window Museum! As a result, in addition to the German wooden window that fell in love at first sight, Italian wood-aluminum composite window and American rocker arm outwards opening window were introduced. After 10 years of work in chaos, I finally realized that this could not work. Only a narrow and deep Road had to be taken to last longer.
In 2009, it was the beginning of the second decade of Mori Eagle, and we began to seek more accurate positioning. Between ignorance, we realize that energy conservation and environmental protection seem to be a "avenue" pointing to the future ".
Immediately, the project Research was established and a product we called "Thermo100" was developed. The Uw value was lower than 0.8. At that time, this indicator was unimaginable, who would choose such a low heat transfer coefficient window? Unfortunately, this product has structural problems and has not been certified by German PHI.
In 2010, we organized a group to participate in Germany's Nürnberg door and window Expo is a biennial international event in the door and window industry. After the meeting, I convened everyone to discuss the feelings of attending the meeting, and everyone had different views. I will tell you, have you found that the weather has changed in Europe? Almost all window products use three-glass warm edges, and the Uw value is less than 0.8, this is a huge difference from the Nürnberg meeting two years ago. The meeting of the participants further confirmed the "perception" in front of us ".
Europe today, China tomorrow. I am identified in this way.
From then on, positioning energy conservation and environmental protection has become our specific choice, and there is no second intention. Today, we regard it as the foundation of Mori Eagle's life, and regard the ultimate consumption reduction and extremely beautiful life as our mission. However, to be honest, this positioning idea is contrary to the logic of modern marketing. It is not based on customers' mental cognition, but on their own will, it is centered on everything in the world! However, the way of the market is only for the fittest to survive, and it is dangerous not to investigate whether customers care about energy conservation and environmental protection. But we don't care about this, because the building energy consumption is like the elephant in the room, and the building window is a huge black hole that generates this energy consumption. As a Mori Eagle, can you ignore it?
Second, move forward
in the following two years, the team made efforts to develop, test, test, and step by step. Finally, on July 20, 2012, the team successfully launched China's first wooden window product matching passive buildings, name Passive120 (P120). This product successfully fills the gap in the field of passive windows in China. The disadvantage in the United States is that it only meets the B- level certification of PHI in Germany. Today, this P120, once considered as a gimmick by the industry, has been improved day by day after seven years of upgrading and improvement, occupying wooden window of the market for passive houses in China, almost 100 projects have been put into use. Last year, the single target of a real estate reached 0.165 billion yuan. It contributed to the sales growth of senying by 59.74% in 2018.
What must be mentioned in particular is that while we are immersed in the development and promotion of passive products, in 2011, we drastically cut off all other product lines except German wooden window, which account for 60% of sales, the reason is that it is difficult for other production lines to make super energy-saving products. This big breakthrough once caused the horror and confusion of the whole industry. Because only German wooden window is the most systematic and most suitable for passive products, we chose to give up without hesitation. So far, we have finally completed the important strategic reform of "giving up, refocusing and repositioning.
On the journey of developing passive wooden window, we have never stopped moving forward. At present, senying has formed a relatively complete passive product family.
It is expected that in the second half of this year, we will launch another heavy new product with higher energy saving level, more scientific and technological content and more elegant appearance. It is still in the confidential stage at present. At that time, we sincerely invite all experts and entrepreneurs to visit and guide us.
In the future, Mori Eagle may exert its power on energy-saving window products suitable for the waist market and make greater contributions to building energy conservation.
