As the first year of the 10th Five-Year Plan, under the influence of the slowdown of China's economic growth and the rise of customization and Internet e-commerce, the shuffling of doors and windows industry will intensify, enterprises are facing more opportunities and challenges. Therefore, only by grasping the future development trend of the industry and making timely transformation and adjustment can enterprises truly take the lead and win the initiative.
I. Positioning of high-end aluminum alloy doors and windows will attract more attention
aluminum alloy doors and windows products are widely used and widely used. Its unique advantages determine its broad market prospects. On the premise of giving full play to its own advantages and improving problems in the process of use, high-end aluminum alloy door and window products begin to enter consumers' sight, and consumers' demands and expectations for high-end door and window products are getting higher and higher. In 2015, the tentacles of high-end door and window products have extended to many consumers. In 2016, the market demand for doors and windows will gradually gather at the high end, and the sales volume and growth rate of high-end doors and windows products will also develop steadily.
Second, the demand for personalized customization is becoming more and more obvious
according to the statistics of public media data, the total amount of customization in the domestic market has reached 600-80 billion yuan every year, and the market share in the future will increase, with unlimited market potential for customized home furnishing. In 2016, it was not only a year when China's economy bottomed out, but also a year when the bottom rebounded. The way to enter the customization of doors and windows will surely bring together all kinds of elite generals.
III. Service value chain will improve door and window industry
in the door and window industry with highly homogeneous products, service is undoubtedly a good entry point to distinguish the differences between enterprises. With the plus-sized demand for offline services on the Internet, more and more high-end aluminum alloy doors and windows enterprises attach importance to the introduction of services and strive to use services to drive the sales of products. At that time, the "product-driven service" model will obviously be replaced by the "service-driven product" sales model.
IV. Promotion activities develop towards rationality
under the shadow of the industry that does not promote sales, promotion seems to be a "life-saving straw" driving the development of high-end door and window industry ". However, with the growing maturity of consumers, it is difficult for traditional promotion methods to ignite consumers' purchasing enthusiasm. In this regard, the rational demand in promotional activities will be "awakened" again; Therefore, door and window enterprises and distributors need to treat the changes of the market and consumers more rationally, so as to promote the continuous development of the cause.
V. The "battle" of e-commerce channels is more intense
the impact brought by the Internet to the high-end aluminum alloy door and window industry is undoubtedly huge. Although there are still many imperfections in the current door and window e-commerce mode, many door and window enterprises have been involved in the e-commerce field in recent years; those ideas that attempt to reverse the war through the "magic" network are no longer new. In 2016, in addition to the typical network marketing, the sales channels of merchants gradually diversified. The door and window industry with sales and service as its value needs will further examine its e-commerce development strategy. While e-commerce consumption returns to rationality, more enterprises will choose to use the Internet to guide offline passenger flow and maximize the publicity role of the Internet. At the same time, consumers' urgent demand for product experience also makes door and window enterprises relying on "E-Commerce tribes" begin to improve offline layout to better cope with future challenges. Therefore, the outbreak of "battle" for internet sales channels should be imminent.
VI. Innovation to seek for change is still the driving force for enterprise development
with people's in-depth understanding of the concept of "two innovations", innovation to seek for change is bound to be the "main force" for enterprises to break through the tight encirclement ". If the doors and windows enterprises and doors and windows dealers in 2016 still hold the same development model and the sales thinking of "waiting for the rabbit", then the next failure will point to them directly. Nowadays, door and window enterprises urgently need some innovative "strong ships and guns" to avoid the cruel "whirlpool" of the market ". In 2016, China's door and window market will enter a new stage. Every brand, manufacturer and distributor needs more disruptive thinking and operation mode to "break" into a world of development, therefore, innovation to seek for change is the general trend.
VII. Transformation of home improvement market
high-end aluminum alloy doors and windows manufacturers, regardless of their scale, should devote themselves to the research and development and design of products with high quality and excellent experience. On the basis of stabilizing engineering orders, they must not "fight", we should make efforts to the home decoration market and the personalized order market. Facing the downward pressure of the economy, the high inventory of real estate, the quality of doors and windows really emerged in front of the eyes of users, eliminating Miscellaneous brand products under the "severe winter", and emphasizing service, word of mouth, trustworthy door and window enterprises will become the mainstream.
For many doors and windows enterprises, transforming the field of home decoration may be an effective way for the industry to develop in depth. However, if some links are not controlled in place, Production and Construction arrangements cannot be controlled efficiently, it will have serious consequences. If it is light, it will damage money, and if it is heavy, it will destroy the brand.
Promising Companies are also more confident to join, so is delanshini aluminum doors and windows arousing your desire to join? Let's learn about the joining conditions from Xiao braiding.
Delanshini joining conditions
1. Market requirements, professional building materials home market location, or independent building materials street, need to be in the preferred market of local building materials industry
2. Store location requirements, requiring the best location of the market where the store location poem is located. Such as: Crossroads, or corner position, it is best to enter the market to see the position, need to be independent facade.
3. Decoration requirements, strictly in accordance with the company's design decoration, must be unified VI.
4. Sample requirements, sample in strict accordance with the sample standard.
5. Store area requirements, County and prefecture-level cities shall not be less than 60 square meters, high-end professional market shall not be less than 80 square meters.
6. Office supplies requirements, special telephones, fax machines, computers, printers.
7. Personnel requirements: there are more than two professional installation workers, two store operators and one customer service staff.
If you want to learn more, you can log on to the official website!
