Many people know that for a commodity, if the price is broken and the market is broken, it is not far from death. The same is true when I think of the development track of aluminum alloy door and window industry today.
(Image Source: Han and Tang doors and windows contribution, invasion and deletion)
our Chinese people have a skill: not to make the products well, but to lower the price. Many industries are like this. They first made money, and later they lowered prices in order to rob the market. Under such market competition, they destroyed themselves unconsciously.
(Image Source: Han and Tang doors and windows contribution, invasion and deletion)
in those days, when plastic steel doors and windows materials first entered our country, the design life of plastic steel profiles at that time was 20 years, because of the good quality of materials, the products were also recognized by users.
Later, in order to improve the competitiveness of products, some manufacturers began to change the formula and reduce the quality of profiles. When others sold 10,002 tons, they produced 10,000 yuan per ton, other stores see that you sell 10,001 tons, and he starts to produce 8,000 tons.
As the price of profiles decreases, the price of plastic-Steel finished doors and windows also decreases. Therefore, door and window users buy cheap products, dealers also increase sales, and profile manufacturers can also produce at full capacity, which seems to be happy.
But in fact, consumers will always suffer losses. The products that can be used for 20 years can be bought at a higher price of genuine goods yuan, but because they are greedy for a little discount in price, the service life of door and window products has been shortened to only 5 or 6 years. In the long run, when consumers all reflect that the cheap products bought at that time are actually inferior products, that is when the industry ends.
(Image Source: Han and Tang doors and windows contribution, invasion and deletion)
in recent years, the broken bridge doors and windows with excellent sound insulation function have become popular in the market. It is precisely because the broken bridge doors and windows have the quality of sound insulation and heat insulation, therefore, from Broken Bridge profiles to hardware accessories to various auxiliary attachment, there will be a higher quality requirement, and the production process is much more complicated, and the price will naturally be higher than that of ordinary aluminum alloy doors and windows.
Many dealers will say when looking for price: the price of your doors and windows is similar to that of other manufacturers, and it is not competitive. Is there any cheaper Broken Bridge, soundproof and insulated doors and windows?
If you ask ordinary small factories for products with good quality and high price, they may not be able to make them, because they are restricted by equipment, capital and technology.
If you want cheap products, can't you make them?
Just use subtraction directly:
profile thickness, reduction;
profile size, reduction;
friction hinge, from 50kg to 20kg
insulation strip from nylon minus pvc
security screen window yarn is reduced from 304 stainless steel to manganese steel
glass hollow reduced from 20mm to 9mm
hardware accessories reduced from genuine goods to highly imitated..........
For all these, you can save 100 or 200 yuan per square meter.
Can such so-called "broken bridge doors and windows" be called Broken Bridge doors and windows?
It not only loses the functions of sound insulation, heat preservation and energy saving of broken bridge doors and windows, but even cannot guarantee basic safety. Its actual quality is even worse than that of ordinary aluminium alloy door windows, but just because the name is "broken bridge doors and windows", the price will still be much more expensive than ordinary aluminium alloy door windows.
Does this low-priced product still have its meaning? In fact, it is just fake and inferior harmful products. When your users have used your products and understood that the products bought at low prices are fake and shoddy products, you are not far from death. Don't forget, plastic steel doors and windows are only ten years old from prosperity to decline.
(Image Source: Han and Tang doors and windows contribution, invasion and deletion)
when a new product comes out, properly low prices are conducive to industrialization, scale-up and quick opening of the market. However, if the price is low by any means, it will surely kill this industry. This is the truth proved by countless facts. Plastic steel doors and windows are a living example.
Now in the door and window market, 300 500 are called Broken Bridge doors and windows, 800 1000 are also called Broken Bridge doors and windows, and even 1800 2000 are also called Broken Bridge doors and windows. The appearance looks similar. Because end users do not understand professional knowledge, it is impossible to distinguish between good and bad. In order not to suffer losses, we can only choose cheap ones to sell, so that the products of conscientious manufacturers are not sold smoothly, therefore, it would be a tragedy to have to reduce the quality of products to adapt to the market. How many plastic-steel profile factories were still left in the past?
According to the data published by experts, 50% of the building energy efficiency in our country is lost by non-energy-saving doors and windows, while the current quantity of thermal insulation doors and windows in our country only accounts for 5% of the building doors and windows, 95% of the market remains to be developed.
Compared with the doors and windows of developed countries in Europe and America, there is a gap of nearly 30 years in terms of data. When we are still using Windows with air leakage, rain leakage and energy leakage, european and American countries have begun to study zero-energy-efficient doors and windows. Under the general trend of promoting energy conservation and emission reduction, it is conceivable that the energy-saving doors and windows industry has great prospects. Under this trend, why don't we door and window people do a good job in this good industry that benefits the country, the people and the factories?
The truly respectable enterprise is not the enterprise with the fastest development and expansion, nor the enterprise with the largest scale, but the persistent one who always sticks to its quality positioning and price positioning, and has its own bottom line from beginning to end. Its existence is a blessing for the society, a blessing for the industry, and a blessing for itself!
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throughout the past ten years, the door and window industry has made great progress in our country. Many people with foresight in building energy conservation have invested in the development wave of energy-saving and thermal insulation door and window industry one after another.
However, we have also seen the vicious competition and low price competition in the industry, using unqualified door and window materials, hardware and auxiliary materials to shoddy, so that the insulation heat preservation not available, the energy-saving is not energy-saving and the anacoustic is not soundproof; Quality accidents such as leaking doors and windows and falling off Casement also occur from time to time.
Therefore, the development of the door and window industry still has a long way to go. It requires companies and merchants with conscience to plus-sized the propaganda of energy-saving doors and windows while competing healthily, so that end users can understand what good doors and windows are, what are inferior doors and windows? Only in this way can enterprises and merchants involved in this industry have better sustainable development!
(Image Source: Han and Tang doors and windows contribution, invasion and deletion)
we are all door and window people. In order to maintain the entire door and window market environment, let us solemnly promise our customers:
do not use unqualified door & window profile
do not use fake hardware
don't make false mistakes.
Refuse profiteering and inprofits, and strive for reasonable profits.
