Daya man-made Board won the top spot in the industry with 22.887 billion yuan!
On June 22, the 18th World Brand conference hosted by the World Brand Lab was held in Beijing, an analysis report on China's 500 most valuable brands in 2021 was released at the meeting. In this annual report based on financial data, brand strength and consumer behavior analysis, daya ranked the top of China's man-made board industry with a brand value of 22.887 billion yuan man-made Board, with a value increase of 25%, ranking 317, rising 5, becoming the most valuable brand for 5 consecutive years (man-made Board Industry) top man-made Board enterprises!
World Brand Laboratory
World Brand Lab is an international Brand value research institution, wholly affiliated to the World's leading digital technology and strategy consulting company-World manager group, founded by Professor Robert Mundell, the 1999 Nobel Prize winner in economics, and served as the first chairman. Experts and consultants of the World Brand Laboratory come from Harvard University, Yale University, Massachusetts Institute of Technology, Columbia University, Oxford University, Cambridge University, European School of Business Administration and other world front-end universities, its research results have become an important basis for intangible assets evaluation in the process of mergers and acquisitions of many enterprises. The "500 most valuable brands in China" released for 18 consecutive years uses the "present value of income method" to evaluate the brand value. This is based on the economic application method, which integrates consumer research, competition analysis and prediction of the future income of the enterprise.
The theme of this conference is "sustainable brands boost company growth". Management Masters from Harvard, Yale, Oxford, Tsinghua University and Peking University (they are: dr. Katie Ramana, professor of business and public policy at Oxford University, and John, honorary professor of management at Harvard Business School? Dr. Dai Teng, professor of marketing at Yale University's School of Management, Dr. Levy Dole, chief editor of Harvard Business Review, Adi? Ignatius, Dr. Chu Zhengping, researcher of China Enterprise Center of Tsinghua University, Peng Weiqing, professor of marketing at Guanghua School of Management of Peking University) attended the "world brand conference" and gave online and live speeches, interactive discussion with on-site guests around the theme of the conference.
(Image Source: Daya people Board public number, invasion and deletion)
(Image Source: Daya people Board public number, invasion and deletion)
although the new Crown epidemic did not stop the overall rising trend of Chinese brand value, compared with last year, the number of brands listed in industries that are greatly affected by the epidemic, such as automobiles, tourism services and media, dropped significantly, however, the brands of "just-in-demand" industries such as food and beverage, finance and agriculture have increased to varying degrees. In this context, the conference proposed that brand value is positively correlated with ESG (environment, society and governance) scores. For Chinese brands, ESG should be taken as a strategic activity, and it is pointed out that the implementation of a sustainable brand strategy requires "less marketing and more momentum".
(Image Source: Daya people Board public number, invasion and deletion)
(Image Source: Daya people Board public number, invasion and deletion)
in terms of sustainable brand strategy, Daya man-made board has always believed that good products are the cornerstone of brand value growth. Daya has been making every plate for more than man-made board years, providing consumers with high-quality, environmentally friendly and healthy man-made Board. The product has obtained many qualification certifications at home and abroad, and has passed ISO9001 quality management system certification, ISO14001 environmental management system certification, Japan JIS f☆☆☆, US Environmental Protection Administration EPA certification, there are many domestic and foreign qualification certifications such as American carbohydrate certification. The board is healthy and environment-friendly and the quality is guaranteed.
(Image Source: Daya people Board public number, invasion and deletion)
(Image Source: Daya people Board public number, invasion and deletion)
as a leading enterprise in China's man-made board industry, Daya man-made Board will continue to adhere to innovation-driven, focus on green manufacturing, promote transformation and upgrading, and take forward-looking vision, innovative thinking and fighting spirit, constantly innovate and surpass ourselves, lead the healthy development of China's man-made board industry, and strive to achieve man-made Board national brands in China!
(Article Source: da ya ren board public number, invasion and deletion)
