Kang Hui Wood announced the continuous multi-channel layout of the market and dealers
recently, Kanghui Wood mid-year dealer training meeting is in full swing at the brand headquarters. Kanghui quality dealers from all over the country gathered to discuss terminal marketing trends and learn new marketing rules, common layout 2021 brand marketing in the second half of the year. As an old brand that inherits Zhejiang wood art, Mr. Shen Jiankang, chairman of Kang Hui wood industry, has unique views on the brand's industry trends and brand development. During the period of dealer training, mr. Shen accepted the reporter's on-site interview.
Mr. Shen Jiankang, chairman of Kang Hui Wood Industry
[Reporter]: under the background of the post-epidemic era, with the great changes and challenges in the consumer market, how does Kang Hui maintain the brand strength and whether the results in the first half of this year are still in line with expectations?
[Shen Jiankang]: at present, the epidemic situation has become normalized. The epidemic control in China, especially in Zhejiang province, is still very good. However, it still has a great impact on the consumer market and the market is relatively depressed, however, Kang Hui is still very confident, with internal strength and major in internal strength, including the strength and layout of product quality, research and development strength, sales channels, etc. This year's sales volume is the same as that of previous years, but the profit is less than that of previous years. This is mainly because we hold promotional activities to give profits to distributors and distribute our profits to distributors to make them develop healthily, so as to promote the growth of Kang Hui floor. Despite the serious impact of the epidemic, with the joint efforts of everyone, Kang Hui flooring successfully completed the sales target in the first half of the year.
(Image Source: China whole wood network, invasion and deletion)
(Image Source: China whole wood network, invasion and deletion)
the atmosphere of the training meeting was enthusiastic.
[Reporter]: Can Kang Hui share the detailed strategic layout of the development direction in the second half of the year?
[Shen Jiankang]: the strategic layout direction in the second half of the year includes two aspects: first, the development of distributors, especially the rapid development of distributors in the central and western regions, has successfully developed more than 70 in the first half of this year, at present, more than 40 companies are selling. In the overall layout, it mainly focuses on high-quality distributors, and at the same time implements survival of the fittest internally, forming a virtuous circle. Second, to carry out engineering projects and make great efforts to fine decoration, including the development of Shanghai, Wuhan, Hangzhou, Ningbo, Shandong and other projects, the good news came from Wuhan yesterday.
(Image Source: China whole wood network, invasion and deletion)
(Image Source: China whole wood network, invasion and deletion)
kang Hui new series
[Reporter]: In the recent development of the second distributor training meeting of Kang Hui Business School, can we understand the original intention and goal of Kang Hui's organization to establish business schools to cultivate outstanding talents?
[Shen Jiankang]: The original intention of Kang Hui Business School is to spread Kang Hui culture and development process, so that Kang Hui people can fully understand Kang Hui floor, especially the selling points of new products, just like liquor, there are also many kinds of floors, so our customers should know the characteristics and advantages of each floor truly, so as to impress customers and firmly grasp them. At the same time, convey our specialty of Kang Hui to distributors, cultivate distributors with valuable connotation and stories, and let customers experience the professional services of Kang Hui distributors, thus inheriting the value of Kang Hui. In addition, Kang Hui Business School will examine every student, and only qualified students can take up their posts. Students who perform well will also be rewarded, thus playing a stimulating role. Distributors choose Kang Hui floor, which is their trust in Kang Hui. We should live up to their trust, provide them with continuous help and services, and become their strong and powerful backing.
Good products, good culture and good strategies undoubtedly established Kang Hui's leading position in the industry and became Kang Hui's advantage in attracting consumers. Layout 2021 the second half of the track, Kang Hui will start the brand journey again with a solid foundation.
Kang Hui wood distributor
(Article Source: China whole wood network, invasion and deletion)
