Opening notice of the 23rd China Construction Expo (Guangzhou)!
The 23rd China Construction Expo (Guangzhou), hosted by China Foreign Trade Center Group Co., Ltd., China Building Decoration Association, China Forest Industry Association and China Federation of Industry and Commerce furniture Decoration Chamber of Commerce, will be grandly opened on July 20. China Construction Expo (Guangzhou) is the world's largest exhibition in the big home construction industry. It is also the first ultra-large exhibition after Guangzhou defeated the "5.21" epidemic. The industry and market are full of expectations. The 23rd China Construction Expo (Guangzhou) presents seven remarkable features.
一、促进行业实现大循环，引领行业构建新发展格局
随着我国有效控制疫情并进入疫情常态化防控时期，受疫情冲击的大家居建装行业也逐步回暖，行业的升级转型也在加速。作为大家居建装行业全球规模第一大展，中国建博会（广州）展会一直秉承致力于在真实反映行业当下发展现状的同时，积极推动乃至引领行业未来发展趋势的办展理念，在促进行业实现国内大循环、引领行业构建新发展格局上起到了至关重要的推动作用。
中国建博会（广州）以大家居建装行业全国性风向标的窗口作用促进行业实现国内大循环。中国建博会（广州）的展出题材含盖大家居建装行业的全产业链，从全屋定制、智能家居、门窗，到生产设备、辅料配件，几乎涵盖全行业所有细分领域。受疫情影响，尽管海外参展企业和专业观众无法到会，但展会的近2000家参展企业分别来自全国24个省（市、自治区），预计超过20万人的到会有商业价值的专业观众来自全国31个省（市、自治区），展会以联动大家居建装行业全国性风向标的贸易和交流的窗口作用，有力地促进了大家居建装行业实现国内大循环。
中国建博会（广州）以行业“冠军企业首秀平台”的平台优势引领行业构建新发展格局。中国建博会（广州）是大家居建装行业全产业链的展会，参展企业几乎涵盖所有细分题材的头部企业，这些企业每年在此发布各自的新产品、新设计、新技术、新材料和新战略，代表了行业发展的最高水平，反映了市场的最新需求，引领了行业的最新发展。中国建博会（广州）以强大的展示功能、优越的商贸属性、先进的办展理念、多元的渠道势能，致力于引领行业以创新驱动发展，以高质量供给促进变革，推动行业进行供给侧结构改革，引领行业构建新发展格局。
Second, although the epidemic has an impact, the exhibition still keeps the industry leading.
On June 26, the central risk area of Guangzhou was cleared, and the whole area was low risk area. As the first super-large exhibition after Guangzhou defeated the "5.21" epidemic, although it was affected by the epidemic, China Construction Expo (Guangzhou) still maintained a leading scale, leading quality and leading participation in the whole industry chain.
The scale of the exhibition still keeps the industry leading. The 23rd China Construction Expo (Guangzhou) used all 37 exhibition halls in Area A, B and C of Canton Fair last year, and also used all 6 exhibition halls of Poly World Trade Expo, the total area of the exhibition is nearly 400000 square meters, an increase of nearly 100000 square meters over last year. The exhibition scale is still the first among the similar exhibitions held and planned to be held nationwide and even around the world this year. There are nearly 2,000 exhibitors in this exhibition, 400 more than last year. After the integration and upgrading of the theme layout of the exhibition, it will present a new industry atmosphere with a sense of design and leadership with a new look.
The quality of the exhibition still keeps the industry leading. Following the success of the last exhibition, which far exceeded the industry expectations, the number of participating brands has increased significantly this year. Famous brands in the industry, such as customized home brands-European style, Sofia, Shangpin Home Collection, Zhibang, gold medal, haolaike, piano, dinggu, BOLONI, Magg, Qumei, wayes, baidesheng, snimay, Kefan, federal Gordon, Kanoa, Debei, aige, Yadan, ishili, kelifu, fadio, PATTNIUM, Liansu, Opu, vatti. Bai Chu, TATA wooden door, 3D wooden door, Shangpin original color, regular model wooden door, HOLZER wooden door, nature wooden door, double feather wooden door, Jin di wooden door, Bo Yi wooden door, Shang Bai, shimufang, Zhan Zhi Tianhua, modern architecture beauty, all friends, Lin Shi mu ye, Holy elephant, Huida, Jianwei, imperial dynasty, WRIGLEY, Panasonic living space, red apple, DE RUCCI, CBD, dream Lily, SLEEMON, Bugs Bunny, Moccas, Antu home, emperor standard, Zuo samadoyo House, manhaojia, lying equal; Gao Ding complete brand -- montian, Tucson, Muli outside, East Willy, Nanyang Dick, that thing, creation, Captur, Guanlan, OOMOO, RARA, Bi Zedi, beam wood, OOD, Sima, nobeni, jokins, akimia, Xin BEL EDEN, vade, Guofang, Richang, Shengxiang, Jiahe, Mona Lisa, new Pearl, laminam, Delifeng, Nobel, Shunhui Tiancheng, xinyansu, collar lable, etc.; Smart home and hardware brands-TCL, kaadas, aurebo, green rice, Yale, Philips, Viomi, fluorite, drying bully, graffiti, chuangmi, Yeelight, Xiaodu, Hongyan, Lenovo, Konka, Ella, Hedong, Aite, easy point, Fangyuan Panpan, Lilin, dinike, flying carving, Webstar, Bailong, haifole, Jianlang, oupike, tut, sima, meijue, famous gate, bowler, muller, goldatom, amertop, etc.; Door and window brands-royal pie, paiya, xinhaoxuan, hennessy, feiyu, mo se, yiousi, roland sini, ou Zhe, new standard, Fu Xuan, St. Barro, Barr Dickies, Warren, Zhi Shang, one meter sunshine, Baileys Ma, PA Laide, snimay, Boshi, Yidun, ropskin, koraon, Taino style, Wang Li, jin Kaide, Meixin, fantius, de Dun, Qunsheng, Wanjia, ya DI Le, fusim, Yue Longmen, King Yas, tielock, Dian Gu, Yi He, etc. will all appear on the stage. In addition to participating in the exhibition, some brands also hold various conferences such as new products and new strategies at the exhibition site. According to preliminary statistics, there will be more than 30 conferences held by participating enterprises.
展会全产业链参与度依然保持行业领先。展出题材涵盖大家居建装行业全产业链一直是中国建博会（广州）的显著特色和独特优势，今年，尽管受疫情一定影响，但行业依然是全产业链参与中国建博会（广州）。从上游的生产设备、辅料配件，到整体成品全屋定制，到智能家居，到近年来刚兴起的新兴题材如岩板、整体阳台、全卫定制等，可谓是行业全覆盖，应有尽有。全产业链参与中国建博会（广州）的广度、中国建博会（广州）全产业链布局的深度，在本届展会中都得到了加强。
三、聚焦行业新趋势，行业“设计生态圈”初见成效
为更好地服务于行业消费升级，促进行业转型，本届中国建博会（广州）将聚焦空间设计、房地产、未来生活方式等，举办30场设计活动，有目标有重点地形成行业前端设计概念展示、中期设计作品商业转化和应用、后端设计作品展示以及设计思想行业交流的设计生态闭环，打造行业“设计生态圈”初见成效。
引领行业设计思想，打造行业前端设计概念展示新高地。为倡导原创设计，培育原创力量，中国建博会（广州）特邀极物设计集团创始人姚君担任总策展人，联合7大知名设计师：腓力圃·叶、唐忠汉、谷腾、陈大瑞、陈浩然、柴之清、朱小斌等，组成策展团队，在展会D区17.2号馆重磅打造11300多平方米的“不止‘原创’”设计馆，融合原创、科技、文化，展示未来生活方式。中国建博会（广州）还将在B区11.2馆举办“手之思想·《INTERNI》全球设计大师手绘主题展”，展出的手绘作品皆由意大利著名设计杂志《INTERNI设计时代》邀请全球知名建筑师和设计师独家创作完成，十分令人期待。
Link design and market to promote the commercial transformation and application of design works. In Hall 1.2, Area A, Canton Fair exhibition hall, Teacher Lv Dongdan served as the chief curator, combining fan Yiting, Chen Weiqun, Liu Jia, Zhang Huanrong, Mao Qin, Li Ling, Chen Xiaotong, Ding Xiaoyu, yu Wei, Zhang Aihua, Zhao ran, Zhu Yi, Li Yuanhai and so on, formed a team of curators, launched the "Chinese idealist-China Construction Expo · hardcover design exhibition area", which is a collection of real estate, long-rent apartments, internet home improvement platforms, smart homes, etc., present a comprehensive solution of "business model leading design thinking and expressing the overall matching of products" in one stop. In the 5.2 Pavilion of District A, a "healthy home industry-the whole house scene experience space" exhibition was held to show the new experience of healthy lifestyle in a scene.
Display the excellent design achievements tested by the market, and promote industry learning and reference. In Hall 14.3, Area C, Canton Fair pavilion, China Construction Expo (Guangzhou) and China design brand organizing committee held "design trend revelation and" Design China '2021 national work Invitation Exhibition ", display a large number of design works that are highly praised by the market. In the corridor bridge on the Chinese platform, "2021 International Sanitary Ware trend Wharf" was held to bring new achievements in the design of international sanitary ware products at the front end.
Hold design forums and design salons to promote the exchange of design ideas industry. China Construction Expo (Guangzhou) will also invite mogul of the design industry to hold 21 design forums and design salons to fully exchange the industry design ecology and design ideas and concepts of this era, such: "More than 'original'" series Forum, design trend revelation series salon, INTERNI free interface series Forum, design **** 2021-2022 · Jing Ying said, 2021the 6th China Custom Home Design Annual Meeting and Gao Ding design de-stylized VS silent wind, China Gao Ding industry future design trend conference, 2021 "city light" LUF light Future Design Award (Guangzhou) forum, the third child care Environment Design Forum and children's health habitat List Awards, "mobile border" space Wood designer high-end Forum, aoku lecture hall high-end terminal immersive experience marketing courses, etc.
四、参展企业鼎力投入，共襄年度盛典
今年，企业参展中国建博会（广州）不仅数量更多，投入的力度也更大。近2000家参展企业汇聚在行业“冠军企业首秀平台”上，企业纷纷加大对参展规划、新品发数量和展位搭建的投入，展会现场各种场景化的展示将精彩纷呈。
欧派集团将携定制衣柜、橱柜、卫浴、木门、软装等重点品类的新品重磅登场，集中展示；索菲亚将对旗下年轻时尚品牌米兰纳和司米橱柜的年度新品进行首发；尚品宅配引入京东战投，定制 整装双赛道的模式将带来家装全新体验；箭牌、柏厨、林氏木业、松下住空间、曼好家MWH、帝标、左尚明舍等品牌也将在超大展位上全方位展示定制家居解决方案，其中，多个品牌是年度首秀；特色金属定制品牌如百能、法迪奥、卡利亚、万格丽、邦克等，也将增添定制展区的看点。
Wang Li group, the leading enterprise in the door industry that has been successfully listed this year, will bring the latest intelligent doors and windows experience with its new products. Foshan meijue, which focuses on high-end customized hardware supply chain, will appear in the new image of the industry, showcase Italy's most avant-garde product technology; Mo se Group, the leading domestic Passive House Company, will return strongly with the latest system doors and windows products, and write a new concept of environmental protection and energy conservation with exquisite skills; international hardware giant Bailong Group also returned to the construction fair many years later, bringing its latest customized hardware solution for the whole house.
V. Gather multiple channels to achieve top-flow empowerment
with the development of big home construction and installation industry, market channels are gradually becoming diversified. China Construction Expo (Guangzhou) closely follows the characteristics of industry development and market changes, gathers multiple channels, and realizes top-flow empowerment.
Vigorously build online platforms and integrate with offline exhibitions. The first is to upgrade the official Mini Program of China Construction Expo, enrich the functions of cloud exhibition platform and cloud business system, empower digital marketing of enterprises, and build "China Construction Expo empowers thousands of miles" across the exhibition period "," Cloud international conference "and" new knowledge sharing "three activities IP, joint exhibitors, media and cooperative organizations to build content, strong promotion of participating brands, until July 7, the total number of visitors of mini programs reaches 7.124 million; The second is to build a cloud-based thematic and live broadcast platform to deliver innovative ideas of mogul of the industry, marketing experts and quality organizations online, leading the new development of the industry; the third is to open large traffic ports such as headline number, TikTok number, live small gang, and Baijia number to form online information flow; The fourth is to strengthen the content output of WeChat public number, service number and video number, help brand promotion; The fifth is to innovate and cooperate with Guangfa Bank and Bank of China to provide exhibitors with exclusive and convenient financing and credit services such as" tax Yintong "and" fast financing.
On the basis of stabilizing the advantages of distributors and franchisees, actively explore new channels such as layout design and construction units, real estate, designers, etc. Through organizing activities such as "entering the top 50 decoration design and construction in China" and "building decoration · China travel", the exhibitors will be led to open up public installation channels; by holding design activities with relevant provincial and municipal design associations in the local area, leading participating enterprises to develop designer channels; By joining hands with the owners of Xinhua Net, housing collection circle, search door net, NetEase home, Sina home and so on, hold activities such as summit forums, centralized mining and Docking meetings, connect the purchasing demand of first-hand real estate projects, and graft high-quality real estate resources.
Actively explore new formats such as assembly decoration, assembly, bag carrying, and new retail. Jointly with Yangmei Design Institute, together with the long rent apartment Committee of China Hotel Association, China Institute of residential life, China Interior Decoration Association and other institutions, we will actively explore new formats in the future around the theme of eight types of urban housing.
Six, adhere to the channel sinking, the industry's "investment first platform" is more stable
after 23 years of development and accumulation, China Construction Expo (Guangzhou) has a huge amount of professional audience data, among which the data of distributors and franchisees is the largest and most complete. Every year, the number of dealers and franchisees visiting the exhibition increases. Industry brands regard China Construction Expo (Guangzhou) as the industry's "first platform for investment promotion" and become industry brands for investment promotion, excellent merchants, the required place for selecting and changing merchants is also the first platform for industry distributors and franchisees to understand the industry and inspect brands.
This year's China Construction Expo (Guangzhou) continues to consolidate its position as the "first platform for investment promotion" in the industry through two measures. One is to further optimize the regional source structure of distributors and franchisees. In addition to continuing to strengthen the publicity and audience invitation in the first and second-tier cities in the country, the exhibition also vigorously sank its channels. On the one hand, it organized activities of "activating regional power", which went deep into Nanning, Yantai, Nanchang, Pingxiang, guiyang, Zunyi, Chuxiong, Dazhou and other third-and fourth-tier cities hold special promotion meetings. On the other hand, it focuses on third-and fourth-tier cities in western, central, north and east China, with "sinking promotion", it has penetrated into more than 500 home building materials stores, and precisely directly invited dealers and franchisees to visit the meeting. The other is to further optimize the nature structure of the distributors and franchisees. For high-quality big merchants, organize offline promotion meetings of "big business theory exhibition" to help develop emerging markets and hold short video cloud exhibition of "big business theory Exhibition, invite more than 50 representative merchants from all over the country to share the story of the relationship with the brand, plan the landing activity of" shopping exhibition for big merchants ", and inject strong resources into the exhibition.
VII. Optimize epidemic prevention and control measures and adhere to the concept of green exhibition
at present, the national epidemic has entered a period of normalized prevention and control. While further improving the quality of on-site service, this exhibition will be evaluated as "a demonstration sample of overall epidemic prevention and control and high-quality development of Guangzhou exhibition industry" by People's Daily last year, according to the latest requirements of relevant government departments, further optimize and strengthen epidemic prevention and control measures, improve on-site epidemic prevention work, and provide a healthy, safe and peaceful exhibition environment for every participant.
This year's China Construction Expo (Guangzhou) will continue to implement the concept of "Green Exhibition" and create energy-saving and healthy exhibitions. The exhibition will continue the "silent exhibition" to create a quiet and comfortable negotiation environment; Continuously improve the paperless process of audience admission registration to provide more convenience for audience to visit and negotiate; Continue to advocate green booth construction, reduce the waste of building garbage and resources.
本轮新冠疫情给行业带来了一个意外的“回头浪”，但它阻挡不了中国经济如大江奔流滔滔向前的发展趋势，中国建博会（广州）将担负起行业责任，和大家居建装行业的业界同仁一起，以“而今迈步从头越”的气魄，为行业构建新发展格局和实现高质量发展贡献一份新的力量。
