In 2021, the epidemic became stable and trillions of old residential areas were transformed. At the same time, China's newly completed construction area reached 1.8 billion square meters each year, directly generating 0.5 billion square meters of doors and windows market...... In the next five years, if China's doors and windows continue to maintain a high-speed growth of 11%, it is expected to break through the trillion mark by 2022. A series of good news provided more favorable conditions for the holding of Guangzhou construction expo this year.
On July 20, based on the concept of "product + service, royal doors and windows held ceremoniously during the China Expo 《 royal doors and windows five-star Installation Standard press conference, Zhu Fuqing, chairman of Guangdong huangpai customized home furnishing Group Co., Ltd., Hao Jiping, president of China building metal structure Association, Wang Yirui, general manager of Red Star Macalline door and window floor Division, zhao Xiuli, founder and chairman of walnut strategy, Zhang zekui, general manager of Sina home in South China and other guests attended the meeting together.
The meeting officially announced royal doors and windows the highest standard for door and window installation in China will be promoted- royal doors and windows german installation standards ", in order to appeal to the door and window industry to attach importance to the implementation of installation standards, and promote the comprehensive upgrade of door and window industry services.
Royal doors and windows zhu Fuqing, chairman of the Board of Directors, said at the conference: "It is difficult to survive in price war and quantity. Only enterprises that synchronize quality with Brand, pay attention to quality, service and brand can win consumers." Because royal doors and windows the high requirements for its own products, services and brands can make the Emperor become one of the National doors and windows standard-setting units step by step, and won the double certification of quality in Europe and Australia. Royal doors and windows it has won the love and favor of consumers and distributors. In addition, Chairman Zhu Fuqing also said: "This time the emperor sent the first installation service standard. Its essence is the innovative spirit of the enterprise. By broadening the industry boundary, the brand value of the enterprise has increased."
At present, under the strategic guidance of the national "double cycle" new development pattern, China's door and window industry has ushered in dual development opportunities of the industry and the market. In addition, the good prospect of the future development of the door and window industry brings great development opportunities to all door and window brands, but also brings greater competition and challenges.
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At present, the number of doors and windows enterprises in the country is nearly 10,000, royal doors and windows it has led the national sales volume for three consecutive years. As the head brand of China's door and window industry, royal doors and windows continue to innovate, create new products of international quality, and establish new industry standards. Hao Jiping, president of China Construction Metal Structure Association, said: royal doors and windows continuous innovation and upgrading have promoted the evolution of the industry. This five-star Installation Standard conference is an important manifestation of its initiative to undertake the heavy responsibility of industry reform and upgrading as an industry leading brand."
According to the analysis of industry experts, 《 royal doors and windows the release and implementation of the five-star Installation Standard conference marks royal doors and windows bringing industry competition into a brand-new "service upgrade" track. Under the background that China's door and window industry is gradually moving towards the era of product homogenization, the upgrading and innovation of service systems such as installation and post-maintenance, it will become a brand-new breakthrough point in the new competitive environment and the only way to upgrade the industry and brand.
In fact, in the first half of 2021, royal doors and windows in terms of channel scale, a satisfactory answer sheet has been handed over. At present, Royal stores have covered 700 cities nationwide, and the number of stores nationwide is far ahead, it is the champion brand with the number and area of Red Star Macalline stores.
At present, the standardization of the field of door and window installation is still in the initial stage, and the industry needs to work together to truly create a high quality home life for consumers. And 《 royal doors and windows the official release of the five-star Installation Standard conference not only allows royal doors and windows occupy the advantage of "service upgrade" in the fierce competition, and at the same time drive the benign competition of the entire door and window industry and the overall service upgrade of the industry, leading the industry to standardized and standardized development, lead the industry on the road of higher and better standards, and join hands to bring consumers better quality products and better service consumption experience.
With the improvement of disposable income and living standards of Chinese residents, people have higher and higher requirements for sleep environment, quality of doors and windows and installation services, driven by the shortening of the second dressing cycle, the door and window market has seen obvious consumption differentiation. Based on this, "service upgrade" will become an important driving force for users to purchase. At the same time, the epidemic has brought new thinking to the public about the relationship between "individuals and environment". Home isolation and Home Office have made the relationship between "people and home" closer, it also stimulates the national demand for upgrading living space and household goods.
Therefore, the concept of being a master extends to various sub-categories such as doors and windows, 《 royal doors and windows the release and implementation of the five-star Installation Standard conference will be given a new historical significance, that is, to use services to talk with consumers. Good services will determine the ultimate reputation of the brand.
