How Can Aluminum Alloy Doors and Windows Brands Avoid Homogenization? -Industry Trends-Kangying Doors and Windows
[Introduction]: as we all know, with the increasing development of the door and window industry, the battle for brands is gaining momentum. Throughout the door and window market, the phenomenon of product homogenization is very serious, but the phenomenon of "shanzhai" emerges one after another, although most customers still understand the knowledge of doors and windows, sometimes they are inevitably deceived by the shops selling dog meat, so the products still need to be differentiated to stand out from the phenomenon of "homogeneity.
As we all know, with the increasing development of the door and window industry, the battle for brands is gaining momentum. Throughout the door and window market, the phenomenon of product homogenization is very serious, but the phenomenon of "shanzhai" emerges one after another, although most customers still understand the knowledge of doors and windows, sometimes they are inevitably deceived by the shops selling dog meat, so the products still need to be differentiated to stand out from the phenomenon of "homogeneity.
I. Plus-Sized R & D investment of aluminum alloy doors and windows brand
in the aluminum alloy door and window market, many products have serious homogenization. In the same category, most products are similar or "like". Due to the serious homogenization of door and window products and the high concentration of major sales markets, under the fierce market competition caused by this, door and window enterprises do not hesitate to reduce prices and make small profits but quick turnover in order to increase sales volume and occupy market share. Casual follow-up will not only disrupt orderly market competition.
II. How should aluminum alloy doors and windows brands seize the market?
Homogenization of aluminum alloy doors and windows is similar to that of customers. As consumers, they will definitely decide at actual prices, which will also provoke price wars among merchants. Facing brand enterprises with such homogeneous products in the industry, they are even more speechless. Only by continuously plus-sized product investment, strengthening research and development design, gaining consumers' cognition through differentiation, and providing pre-sales and after-sales services, at the same time, it has gradually changed from "single product" to "whole space.
III. Strengthen brand management of aluminum alloy doors and windows brands
there are 34 province-level administrative region in China, and there are differences between different regions, so it is difficult for brands to blossom everywhere. Brand becomes our product and even the memory of the enterprise, which can distinguish the difference between you and me, making it easier for customers to distinguish the brand products of doors and windows they want, which is the potential competitiveness and profitability of the brand enterprise. If enterprises want to occupy a place in the fierce market competition, they must strengthen brand management. Door and window brands pay more attention to terminal distributor management, and hope dealers can give priority to enterprise brands in daily sales.
Kang Ying's silent doors and windows have been focusing on the field of customized aluminum alloy silent doors and windows for more than 10 years. In addition to its own product quality, product technology innovation has not fallen down. It is not just talking about "quiet" living at home.
