Market prospect
Broad prospect 5000 billion market
At present, the demand of China's door and window market is more than 0.5 billion square meters per year, which is equivalent to the usage of 4 European markets. In the future, it will still grow at an annual rate of 11%. Every year, 0.5 billion square meters of urban buildings, 0.6 billion square meters of rural buildings and 0.7 billion square meters of public buildings are completed in our country. According to the proportion of doors accounting for 10% and Windows accounting for 20%, which together accounts for 30%, there are more than 0.5 billion square meters of doors and windows market in our country every year.
Doors and windows high-end positioning will receive more attention
Consumers' demands and expectations for high-end door and window products are getting higher and higher. In the next few years, the market demand for doors and windows will gradually gather at the high end, and the sales volume and growth rate of high-end doors and windows products will also develop steadily.
Personalized customization needs become more and more clear
A few years ago, the home market was in a downturn, but the customization industry broke into a "new world". According to public media statistics, the total amount of customization in the domestic market has reached 600-80 billion yuan every year, and the market share will increase in the future.
50% higher than the profit margin of peers
The return on investment of customized doors and windows industry is as high as 40% ~ 50%, which is more profitable than other mature categories in other home building materials industry.
High return growth rate exceeds 30%
China's custom doors and windows industry has entered a period of rapid development, and the annual compound growth rate of the industry will exceed 30%.
Zero inventory capital turnover is short and fast
Joining advantages
Brand advantage
16 years of focus on high-end safety doors and windows customization, integrating research and development, production, sales and service, together with the Olympic bicycle champion Palace Jin Jie, to create a green and environmentally friendly customized high-back worry-free doors and windows brand.
Manufacturing advantages
3 great speciality mature production bases are the first production base-aluminum door, the second production base-window and Sunshine Room, the third production base-wood aluminum doors and windows, the overall wardrobe, research and development marketing training center. The introduction of Germany Hefner CNC automatic production equipment, Italy automatic hollow glass production line, with professional intelligence to make high quality.
Design advantages
Professional R & D and design team maintains strategic cooperative relations with international first-class door and window R & D institutions all the year round, with more than 100 independent R & D majors, and keeps launching new products with market competitiveness every quarter, and continue to improve, optimize and upgrade existing product lines.
Supply chain advantages
Establish stable supply relations with many domestic and international first-class brand enterprises, including: Xinhe aluminum, ROTO Germany Noto LE GRAND FRANCK International Group, GU Germany Gewu group, HOPPE Germany Haobo Group, technoform Germany tainuo wind group and so on, to establish a strong backing for stable product quality and delivery time.
Mode lead
The active marketing assistance team plans to implement the whole process;
The space design team tailored the brand image store with unique and distinct image;
All-round training of business school training mode, including class opening training and one-on-one training at the store;
Maintenance team nanny-style one-on-one store operation guidance;
Advertising sea, land and air universal coverage, log on to the high-speed rail station, highway toll station, airport;
More than 800 specialty stores nationwide, with full coverage of consumer reputation and easy operation;
Financial Advantages
Choose oedik doors and windows, start a business, join all-round support policies, and grasp the future of the industry;
Choose oedik doors and windows, ease the establishment, scientific and systematic operation assistance, and control the wealth.
Join support
Store decoration design
Oedik has a unified image system of brand SI and VI, and has a professional space design team, sample design team and advertising design team. Provide professional door and window exhibition hall design scheme for each franchise store, and provide relevant brand authorization certificate, product qualification certificate, testing certificate, brand honor certificate, etc. The whole terminal unifies brand, unified products, unified management, unified service, unified distribution, unified training and unified image, making the brand image more professional.
Terminal operation management
Oedik has an Orthodox terminal operation management team, which provides systematic, effective and long-term service support for all specialty stores. It is a powerful guarantee for franchise stores to gain market for a long time and continuously improve profits. Accurate brand positioning and scientific communication strategy, let the brand Meiyu flying needle line implanted in the target population; Oudick marketing team combined with the actual situation of the regional market, to create personalized marketing promotion strategy. Implement multi-to-one all-round nanny management for each franchise store. It includes store display and management, personnel training, activity planning, activity execution, Community Marketing, channel sales, etc. Oedik's industry has created a unique marketing model to keep stores in peak sales at all times.
Training Guidance Mode
The headquarter has a professional training team, implements the business school training mechanism, and employs China's top home building materials practical marketing experts to take the town to guide. Conduct skills training for store personnel throughout the year and at high frequency, covering all-round guidance and training support such as store sales, service, design, activity planning and execution, installation and after-sales, and start dealer training in stages, designer Training, store manager training, shopping guide training, installation training and other excellent courses, driving management, occupying the commanding heights of the market and grasping the future of the industry.
Production quality control system
Oedik has maintained a long-term strategic cooperative relationship with environmental protection raw material suppliers, introduced global advanced numerical control cutting equipment and glass production equipment, realized full digital control of production process, and strictly implemented the international environmental and quality management certification system, ensure that the products maintain international quality standards. With the increasingly perfect production and manufacturing system, the division of labor of each department is obvious, the quality and quantity are guaranteed, and the whole production process is completed quickly.
R & D design system
Oedik has independent research and development of exclusive design software and senior top design team, as a franchise store Technical Service support Invincible backing; And realize the national design networking, always leading the market trend orientation, launching new products every quarter, new technology, in order to enhance the market competitiveness of products, professional aesthetics with a variety of environmental protection materials, transform thousands of different styles of products and series, covering the doors and windows categories in various functional areas of the whole House, opening one store equals opening ten stores. With forward-looking R & D and design capabilities, oedik doors and windows products always lead the trend front end.
Joining process
Investor self-assessment
Self-Operation Capability Assessment, determine the confidence to control the overall situation, and do a good job in the regional market.
Inspection headquarters
Investors visit the headquarters of oedik to learn more about the production process and the operation of the marketing center.
Negotiate and sign intention
The regional manager explains the terms and rules of joining to investors in detail. Investors agree with the company's development philosophy and are interested in becoming joining partners.
Store location evaluation
Investors return to the local area to find the target storefront and submit it to the regional manager for evaluation and review.
Signing authorization
After the above four steps of contact, investors and the company reached an agreement to standardize the signing of franchise agency contracts and accept legal constraints.
Team building
Investors recruit personnel according to the post instructions of the headquarters to form a store marketing team.
Store preparation and personnel training
The headquarters helps investors design stores, create visual effects of the brand image of franchise stores, and dispatch professional instructors to train shop assistants in job skills. Normal operation
The headquarters planned and held an opening ceremony for the new store, which officially entered the normal operation stage.
Sales first and then customized production. At the beginning of the project operation, only store decoration and sample models are needed, and no inventory is required. The capital turnover is short and fast.
Start training
The Headquarters organizes national specialty stores to conduct class training from time to time, and the senior official lecturer group of oedik business school will break the traditional teaching methods and formulate various scenarios.
Training and interactive forms of practical activities enable students to master practical knowledge more quickly.
Single-store field training
After the application of the exclusive store and the approval of odik business school, the formal training instructors dispatched by the headquarters arrived at the store to conduct one-to-one all-round training programs for the store team, and targeted customized courses, after receiving the training, the store team has the ability to independently talk and deduct orders, greatly improving the store transaction rate. Oedik doors and windows have more than 100 people's marketing support team, which can support more than 20 single-store activities at the same time. Since its establishment, it has traveled to more than 800 counties and cities, serving more than 900 specialty stores, more than 3457 successful helping cases, and each activity lasted 21 days on average to produce 1.76 million brilliant achievements; Marketing has no end, and we have been on the road.
