Compared with the Royal Doors and windows, I personally think that Asian doors and windows will be more refined, because some time ago, the house was decorated well, so Asian doors and windows were used. I think Asian products are better. After all, it is a first-line brand used from the beginning of raw materials. The workmanship is also very delicate. The Prime advertisement of the Royal School is ringing. Asian wood is very good, my own home is used for Asian wood. Asian Wood seems to be more professional. I checked that the bird's nest and Burj Dubai are all related to Asian wood.
13 years of precipitation, focusing on the field of aluminum alloy, Asian doors and windows are very famous. The products of wood doors and windows have various styles, complete categories and novel designs; And have attracted the delight of consumers for many years for their strong and durable, sound insulation, super sealing and safety. It has provided large quantities of high-grade aluminum products for major projects such as Beijing Olympic Stadium "Bird's Nest", "World's tallest building", "Grand Theater", Dubai tower in UAE, Grand Lisboa, etc. I am her client. It's amazing. I don't think it's promising to be a shopping guide in the mall. At that time, she saw that she used several tools; It was not suitable for people. This type of product had high requirements on management ability, and the Grand Theater and Dubai tower in UAE all used their products. It is a brand to consider that the business scope of XINGX points can also improve your experience. However, the tool is the brand of Changsha win | Tian. I heard that I started a wall decoration business after I resigned last month, and soon I made a beautiful painting on the wall, bird's nest.
The royal doors and windows were founded in 2007. Before the founding of the Royal Doors and windows, Zhu Fuqing, the founder, had done aluminum trade business and turned to processing aluminum doors and windows due to sluggish business. China's door and window industry, especially for the aluminum door and window industry, 2007 is a very critical year. It is difficult to get on the immature performance of the market early, and the golden period passed when it entered late. In the past ten years, Imperial doors and windows have caught up with the outbreak of Chinese real estate and the overall upgrade of China's door and window industry, from wooden doors and windows to plastic steel doors and windows to aluminum doors and windows.
When the Royal School started its business, there were many competitors. Some dealers did the brand of doors and windows, and some retailers and processing Masters customized doors and windows for users. However, there were not many doors and windows made by the Royal School in the end. Why did the Royal Doors and windows take ten years to walk out of a different road, which was determined by the genes of the royal brand. The Royal doors and windows were born in Sanshui, Foshan, which is an important aluminum town in China, in which it has the advantages of the industrial chain, and secondly, boss Zhu attached great importance to the brand. In 2009, the Royal Doors and windows began their journey of brand upgrading. Please consult the Southern Strategy for brand upgrading. The brand positioning will be upgraded from common doors and windows to high-end doors and windows, and in the channel positioning, brand image, the image of the terminal store has been upgraded. This transformation is very critical, realizing the leap from 0-1 of the Imperial doors and windows and laying the foundation for the rapid development of the Imperial doors and windows.
In order to occupy the positioning of high-end doors and windows, the Emperor invited Chen Baoguo, the spokesman, went to CCTV to advertise, and the production base was also expanding. The first brand upgrade of the Royal Doors and windows gave the Royal Doors and windows a certain brand awareness. It was the second brand positioning upgrade of the Royal Doors and windows that really opened the gears. With the full support of marketing planning master Ye Mao, the Royal Doors and windows became the advocate and leader of "high-end soundproof doors and windows". This year was 2016, and it was in this year, the royal doors and windows held the first noise day public welfare action, creating a "35 Decibel" enterprise IP.
The core of brand positioning of high-end doors and windows lies in high-end, but the core of high-end soundproof doors and windows lies in sound insulation, which means that royal doors and windows are not only high-end, but also on the sound insulation that consumers pay most attention, royal doors and windows are the first choice. Now we can see that sound insulation and mute doors and windows are everywhere, such as the mute of TATA wooden doors, but it is not the first one to propose, and it is very difficult to preempt later. In order to occupy the brand positioning of "high-end sound insulation", Royal doors and windows not only carried out large public events publicity, but also joined the Olympic champion home project planned by NetEase that year, and started the brand promotion of Baiyun airport throughout the year, by 2017, the airport advertising promotion had further expanded to Chengdu, Fuzhou, Shanghai, Nanjing, Nanchang, Haikou and other places, seizing the brand mind strongly.
The past ten years of imperial doors and windows are also the 10 years of rapid development of the door and window industry. From an unknown enterprise brand to a leading brand of aluminum doors and windows, the past Brand History of Imperial doors and windows is worth thinking about later. First of all, before the emperor's doors and windows were not famous, he dared to invite spokesmen, to go to CCTV, to consult companies, and to improve internal management. These things seemed to let nature take its course in those years, in fact, it is one of the important cornerstones for the emperor to reach today. Secondly, the Imperial doors and windows did not follow the old rules. Throughout the development of the Royal School, the Royal School has been challenging its limits, such as the construction of 120000-square-meter modern production base, such as the upgrading of the brand positioning of the Royal School, the upgrading of VI, SI and official websites, set up a marketing center in Guangzhou, and royal doors and windows are trying to break through themselves one by one.
Cooperation with Ye Maozhong is a very important turning point in the development process of the imperial faction. For a period of time, we often saw thousands of billboard advertising of doors and windows of the imperial faction at the high-speed intersection, including the image of Ye Maozhong, even once formed the illusion that Ye Maozhong represented the doors and windows of the Emperor.
Borrowing marketing is a big brand killer of the Royal School. The Royal School borrowed not only the intelligence of the consulting company, but also the popularity of Ye Maozhong itself. Through the doors and windows of the Royal School, it is associated with Ye Maozhong, to a certain extent, it can promote the gears of the doors and windows of the Royal School, so Ye Maozhong appeared on the Billboard and appeared on the scene of large public events.
During the whole analysis process, there was another event that surprised the author very much, that is, the second VI upgrade of the Royal School. The original door LOGO of the Royal School was already very good in my opinion, however, after seeing the "Double P" LOGO on billboard advertising, it broke my cognition again. The new LOGO uses dark blue as the main color, which is very noble and silent on the whole. It is somewhat similar to the main color of Yanghe and Hengjie bathroom. There are many memory points of Double P graphic LOGO, from the form can be associated with Rolls-Royce, from the above can be described as "the initial letter of the Emperor P People", highlighting the People-oriented doors and windows of the Emperor.
Finally, I think about another point. From the perspective of positioning, the doors and windows of the Royal School should move all the resources closer to "sound insulation", but in the actual operation process, the doors and windows of the Royal School also have to abandon some things, we also have to distribute some resources, such as "customization, intelligence and integration" mentioned by everyone in the pan-home industry ". However, the Royal Doors and windows also have to spread out some resources, so we can not only see the high-end anacoustic royal doors and windows, but also buy intelligent royal doors and windows, and even enjoy the customized services of the royal, because this is an era of user sovereignty, Sunshine houses and high-end villas inevitably need to be customized. If the category of "high-end sound insulation" is upgraded to the strategy of imperial doors and windows, then the intelligence and customization of imperial doors and windows at the product level can be understood as the tactical embodiment of imperial doors and windows, neither conflict nor contradiction.
