A few days ago, Red Star Macalline released the overview data of the brand development of doors and windows. Among them, royal doors and windows with 86 stores settled in and a total area of 14920 square meters, it became the double-material champion of Red Star Macalline doors and windows Head brand in the first half of 2021.
As the Top-level shopping mall in the domestic household industry, Red Star Macalline is a barometer of the development trend of China's household market. Frost Sullivan survey data show that in 2020 alone, the retail sales of Red Star Macalline accounted for of the market share of China's chain home decoration and furniture shopping mall industry, which is the largest market share in the home decoration and furniture retail industry.
So, for the home furnishing industry with fierce competition and strong hands, royal doors and windows why can I become the double-material champion of Red Star Macalline door and window head brand?
Industry experts pointed out that doors and windows have always been a big market with low attention.
In terms of policies, environmental and noise pollution are increasingly serious. Environmental protection, energy conservation and high performance are the main themes of the door and window industry in the future;
From the perspective of overall demand, doors and windows are an indispensable part of decoration, which is already a trillion-level market scale. With the construction of urbanization, the future space is huge;
With the advent of the era of consumption upgrading, the improvement of the national quality of life and happiness index has increased the demand for doors and windows integrating beauty, decoration and high performance, and gradually become one of the future home improvement trends.
From the perspective of internal drivers, royal doors and windows the brand "positioning" is accurate, as the leader of Chinese doors and windows, royal doors and windows create products with ingenuity, adhere to the business philosophy of "quality and brand synchronization, Enterprise and Society win-win", and take "creating a century-old enterprise and building a century-old brand" as the eternal beginning and the goal; Based on quality, innovation, professionalism, advocating a new standard of a better life for the nation, committed to creating a comfortable living space for human beings.
As a large enterprise integrating research and development, design, manufacturing and marketing of doors and windows, royal doors and windows it has led the sales volume in China for 3 consecutive years, with more than 1,000 brand stores covering more than 700 cities across the country, and its brand reputation has spread far away from home and abroad. In terms of product power, royal doors and windows it is one of China's system doors and windows standard-setting units. Its products have won the double certification of European and Australian quality. For three consecutive years, its sales volume has led the country and has been recognized and favored by the industry and consumers.
At present, after 15 years of rapid development, royal doors and windows gradually won the recognition and recognition of the National authoritative departments, industries and media, and successively won the "Chinese real estate home furnishing champion list home furnishing industry influential brand", "Chinese home furnishing industry doors and windows leading brand Wild Goose Award", "Jinxuan Award is the most competitive home decoration door and window brand" and "Yangguang Network 2020 top ten recommend door and window Brand Award" and other awards.
It is reported that in addition to winning the "double first" honor in the industry, royal doors and windows it will also fully open the deep strategic cooperation with Red Star Macalline. According royal doors and windows according to the relevant person in charge, as an outstanding brand in the circulation industry, Red Star Macalline has opened more than 400 shopping malls nationwide, covering more than 200 cities across the country, greatly promoting the vigorous development of the home furnishing industry; And royal doors and windows as a pioneer in the door and window industry, through 15 years of practice, it has established a solid position of benchmarking and leading sales volume in China's door and window industry. Both sides have a highly matched Market Foundation and willingness to cooperate.
On July 6th, royal doors and windows join hands with Red Star Macalline to conduct national strict selection and investment promotion. Industry experts point out that this is a strong combination between the leading enterprises in the home retail industry and the leading brands in the door and window industry, which means the resource aggregation of both parties, and a new starting point for working together for pragmatic and win-win results, royal doors and windows in the future, there will be more opportunities to win the excellent resources of Red Star Macalline, especially help royal doors and windows distributors give priority to big stores and good stores in Red Star stores, and fully support distributors to grow rapidly, helping them to start high-quality development, improving operation and management mode, and making distributors profit from it.
