Brand is the "important foundation" of enterprise development, which determines the future development and innovation height of its products! As one of the leading brands in the global "Intelligent Era", sharp smart door lock has always been focusing on brand building and leading consumer demand since its establishment. At the same time, take "reshaping the market pattern" as the overall development goal, constantly adjust the course of the enterprise, and meet and lead the development of the industry and consumption with cutting-edge intelligent products.
With the help of brand power, science can significantly improve the market cognition of its own products, and strive to form a certain degree of brand identification in the deep heart of consumers.
The market competition is "white-hot", and the one who wins in a narrow way
Nowadays, the economic vitality of the smart door lock market is gradually released. Tens of billions of industrial scales have triggered countless entrepreneurs and enterprises to "compete for waist folding"!
There is no denying that smart door locks have officially entered the period of "tough battle" of products, and the competition is becoming increasingly white-hot. At present, the intelligent door lock production enterprises have grown from the first 3-5 to several thousand. By the end of 2021, smart lock of the production and sales of several major industrial clusters accounted for nearly 90% of the total sales. In addition, the output value of the enterprise has also increased from the past million to 100 million yuan, and the maximum output value has reached 1 billion yuan. There is no doubt that this speed will be continuously improved. However, the total development volume of the overall intelligent door lock industry will increase by more than 20% every year, with unlimited space.
In the face of such a macro market background, sharp smart door lock is based on the actual development, insists on casting its own development strategy, and insists on becoming the "leader" of the smart industry ". In Sharp's concept of smart door lock, Brand is the "intangible asset" of door lock enterprises and the core essence of defining its products. To enhance brand strength, we must fasten the pulse of the times and become a leading enterprise in the true sense.
In order to continuously improve the brand height and forge the brand "belief" in the true sense, sharp smart door locks adhere to the differentiated development path and strive to create a corporate culture of "sincerity and creativity, in the new era, engraved with their own brand marks. No matter how the industry develops or how the technology changes, sharp smart door lock still insists on making contributions to the improvement of culture and welfare all over the world with sincerity and unique technology. At the same time, practice the basic principle of people-oriented, tap the ability of every employee in the company, and take the development of the company and personal happiness as the goal. So as to realize the common prosperity led by shareholders and customers, including all creators.
Today, with the efforts of sharp smart door lock, its brand height has entered a new stage of development: In 2016, the company ranked 470th in the world's top 500; On September 23, 2021, ranked 47th in the list of top 500 Asian brands in 2021...
Brand development is endless, and Sharp's exploration of smart door locks will never stop.
Innovate brand promotion measures to continuously improve brand market reputation
Sharp smart door lock believes that formulating brand development strategy is one of the key links on which enterprises depend for their livelihood. However, in the process of business practice, it is necessary to innovate brand promotion measures and continuously improve the brand's market reputation with scientific and efficient marketing methods, show the innovative power to sell the world to the side.
Today, sharp smart door locks have entered China and will continue to convey information about cutting-edge smart door locks with core technologies to Chinese consumers through different media, social networking, community and other platforms. We will also actively participate in various activities, convey Sharp's concept of win-win cooperation to agents in the national region, and through our own efforts, get through brand awareness and influence; Adhere to the national regional marketing, plus-sized regional market support, through different standards of profit transfer, support subsidies for channel partners; For brand image stores, product display cabinets, product promotional materials, product packaging, etc, unified design and production, unified brand terminal image. In Sharp's eyes, brand promotion should adhere to "normalization" and "innovation", which can not only maintain high frequency of brand content output, but also quickly attract attention, let brands become the "only option" in consumers' minds ".
Moreover, sharp smart door lock insists on optimizing the brand joining strategy, and continuously expands the brand's market map with the influence of more people with lofty ideals. At present, sharp smart door lock insists on providing dealers with agency privileges such as: merchant support, strategic project landing priority, E-Commerce landing priority, property Channel landing priority, KA Channel landing priority, and completing huge sales rewards. In addition, sharp smart door locks further improve the investment promotion procedures according to the specific trends of market changes, including many links such as market visits, distributor screening, and distribution level approval, thus fundamentally maintaining the brand image, adhere to the cooperation with truly capable and confident distributors.
Facing the future, sharp smart door lock will continue to lead the development pace of smart door lock industry with the help of perfect manufacturing system and advanced brand marketing concept!
