For weihays fine steel, which has been committed to "advocating a new era of green energy conservation", accurate advertising of CCTV and brand strategy are not only conducive to enhancing the market influence of weihays fine steel, it is also a strategic measure to improve terminal sales.
All the investment is ultimately to enhance the awareness of weihesi stainless steel brand in consumers' hearts, thus serving the vast number of distributors.
Achieve brand transformation
As a state-level TV station, CCTV's leadership position is difficult for other media to shake and change. The production of high standards, high standards, high quality and high investment has pushed CCTV advertisements to the peak platform, attracting a large number of well-known enterprises to put advertisements every year.
We believe that CCTV's advertisement is usually considered as a vane for studying the business strategy of an enterprise, and the direction of an enterprise's future business strategy can be basically judged from the way and frequency of CCTV's advertisement investment.
After the overall improvement of brand hard strength in 2019, weihays fine steel has achieved a great leap in brand development in 20121 years. Weihays fine steel completed the brand strategic upgrade plan in an all-round way, rapidly improving brand awareness, reputation and influence. Next, weihesi Jinggang will usher in the accelerated expansion of the brand: lay out the brand strategy for the whole country, further integrate advantageous resources, continuously plus-sized the intensity of advertising, and realize brand transformation.
Under the guidance of the new strategic goal, weihesi Jinggang will take CCTV brand communication as the main line, and all major brand promotion channels such as search engines, online media delivery, and terminal store video playback will be launched simultaneously, enhance the brand pattern and brand value in all directions and strengthen the competitiveness of enterprises.
The CCTV advertising film cast this time contains the simple, fashionable and practical brand personality of weihays refined steel. While inheriting the classics, it perfectly interprets the elegance of weihays refined steel, the pursuit and understanding of exquisite and beautiful home life allow the audience in front of the TV to wander in the ingenious aesthetics of fashion and home, life and art, the ultimate yearning for "home" is always inspired.
