On May 22th, building materials Network hosted the co-growth and co-growth digital intelligence empowerment · 2023 building materials industry digital intelligence Development Conference and the award ceremony of the China Memorial list ended perfectly in Hangzhou!
In order to comprehensively improve the scientific and technological innovation ability and level of the building materials industry, this conference continuously promotes the continuous innovation and development of small and medium-sized enterprises, drives the transformation and upgrading of the entire industry, and promotes the high-quality development of the economy.
[In the list] building materials network preferred brand award ceremony has been held for ten consecutive times since this year, selecting excellent benchmark brands in the travel industry as an industry professional media platform. Hennessy doors and windows stand out from many well-known enterprises with strong brand strength and good market reputation! The following is Zeng Wenliang, the brand director of doors and windows of China Building Materials Network reporter dialogue Hennessy:
[China Building Materials Network]]: this time I won the title of "best brand in China building materials website" 2023. Can I briefly talk about your acceptance speech?
Mr. Zeng:"This time, it won the honor of the preferred brand of China Building Materials Network. It is a high recognition of Hennessy doors and windows by the industry and consumers and a recognition of its influence on the brand. It is also the attitude of Hennessy doors and windows as an industry benchmark, it is a strong proof to promote the high-quality development of the system door and window industry.".
Hennessy doors and windows will always focus on high-end customization · system doors and windows to create value for a healthy living environment!
HENNISSY youyan PICOOC, focus on high-end health doors and windows!
As an extension of time and space, doors and windows are a comfortable home for life and the world, and it is also an important carrier for experiencing the quality of life. With the new consumption upgrade and people's yearning for high quality home life, consumers' application needs for doors and windows range from single-function satisfaction to multi-functional experience, integrated Household consumption has become the general trend of the industry and the the heart of everything consumers.
Facing the brand-new "blue ocean" of doors and windows, Zeng always said: "Good brands cannot do without good products. The" post-80s and post-90s "people gradually grow into the main consumer force of the new generation, with higher requirements for aesthetics and quality, intelligent, personalized and young door and window design will be favored by the front-end market." Door and window enterprises need to further subdivide consumption demand, conform to the development of the times, enhance innovation ability and technical content, and make customized production products.
Therefore, product innovation is the strongest vitality of the current homogeneous market. Innovation and reform mean new development and new beginning. Hennessy doors and windows always adhere to the brand gene of "master of door and window art", adhere to the concepts of health, environmental protection and green production, keep up with the market trend, and follow the trend to create "Yan PICOOC" door and window products, be an advocate of a good quality of life.
HENNISSY seize new market opportunities in the next five years! As for the future development trend of the door and window market, how to ride the wind and break the waves and take advantage of the trend to become king, we need not only insight into clarity, but also grasp the new opportunities of the market. We have always put forward the following five key points: 1 brand awareness
Brand is the identity of an enterprise and the embodiment of its value. A good brand can make enterprises stand out in the fierce competition, win consumers' trust and favor by continuously improving brand image and public praise, and provide stable and high-quality products and service guarantee, boost consumer confidence, explore benchmarking power, and strengthen the social relationship between brands and consumers.
2 product diversification
At present, the homogenization phenomenon of the door and window market is becoming more and more serious. Enterprises should adhere to the guidance of consumer demand and build a diversified product matrix. They should not only speed up the development of new products, but also continuously upgrade their functions, in order to meet the needs of different regions and different consumer groups, and constantly change and develop the market.
3 multi-Channel operation facing the comprehensive transformation from the era of price consumption to the era of value consumption, the new retail model of "online and offline" integration is adopted, and the online Internet power is deeply combined with the offline physical store terminals, achieve efficient and convenient service level and provide users with immersive shopping experience. 4 energy-saving doors and windows
Under the implementation of major strategic decisions such as "carbon neutralization" and "carbon peak", low-carbon development has become the long-term trend of the industry. Door and window enterprises should put the goal of energy conservation and consumption reduction throughout product research and development, the selection of raw materials, production and processing and other aspects will enhance the research and development strength and promote the green and high-quality development of the industry.
[China news list] building materials network brand selection plan, in line with the initial intention of "screening industry benchmarks", aims at promoting the healthy development of the industry and enhancing the influence of industry benchmark brands, and selects benchmark brands in various industries, help industry leading brands spread!
