On June 15, the 20th "World Brand conference" hosted by the World Brand Lab was held in Beijing. The analysis report of China's 500 most valuable brands in 2023 was released at the meeting. In this annual report based on financial data, brand strength and consumer behavior analysis, yihe doors and windows have once again achieved a new leap with the overwhelming brand potential and comprehensive strength, and the brand value has climbed to 18.037 billion yuan.
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Popular Authority release
Public attention and authoritative release
As an international and professional Brand research institution, World Brand Lab is currently recognized as one of the World's three major Brand value evaluation institutions. Since 2004, the World Brand Laboratory evaluation team has made the ranking of "China's 500 most valuable brands" based on the analysis models such as corporate finance, consumer behavior and brand strength every year, which is very representative and authoritative, known as "Chinese brand Oscar" in the industry, it has become an important reference for Giants, news media and academic organizations to study the current situation of brand competition.
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The strength is hitting a new high in the column.
Strive for new heights with strength
Yihe doors and windows once again entered the "500 most valuable brands in China" camp with 500 enterprises including PetroChina, Tencent, Huawei, Wuliangye and China Merchants Bank, it is not only the highly affirmation of Yihe doors and windows by authoritative institutions and all sectors of society, but also fully reflects the strong brand competitiveness and good growth trend of Yihe doors and windows, it also reflects the vivid reflection and strong witness of the stability of Yihe doors and windows in the past year.
As a leading brand in the door and window industry, Yihe door and window has always practiced the sustainable development path of "high quality, high efficiency and high value", steadily and steadily practiced internal skills, made good products, and established high brand value, thoroughly implement the specific deployment and clear requirements of the national "14th Five-Year Plan": "to carry out Chinese brand creation actions to enhance the influence and competitiveness of independent brands", based on industry, dare to innovate, run out of the brand's high-end "acceleration" and make unremitting efforts to provide hundreds of millions of families with a green, comfortable and safe beautiful home life, making people the most trusted brand of high-end full-protection doors and windows.
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Brand appreciation peaks again
Brand appreciation and then climb the peak
In the past year, Yihe doors and windows have been fearless in challenging and brave. Under the new market environment, the industry has been actively guided to upgrade from traditional price war to value war, we have made creative breakthroughs in product research and development, brand culture, image upgrading, marketing promotion, channel expansion and other aspects, creating a strong brand momentum and building a new pattern of brand development.
In the future, Yihe doors and windows will launch a comprehensive attack on the production side, marketing side and server side, and continue to exert their efforts. At the same time, in the process of development we will unswervingly implement the dual-product strategy of "establishing enterprises with quality and strengthening enterprises with brands" and take a solid pace of high-quality development to boost" brand power"Construction, let the world see the brand power of Chinese doors and windows!
