On June 16, deji Youpin's brand renewal conference in 2023 was successfully held in Sofitel Foshan, Guangdong! The theme of the press conference is "chasing the light and meeting the Dawn". Germany, technology, excellent products, together with people in various industries, should change consumer demand, focus on the changes of the times, gather to break the situation, and explore the road of innovation together, we can see the shining moment of the new upgrade of German technology and excellent products.
▲ brand renewal conference site
Jiang Ren, deputy director of curtain wall doors and windows Research Center of China Academy of architectural sciences, Zhang renjiang, secretary general of the National Federation of Industry and Commerce furniture Decoration Chamber of Commerce, Pan Huiling, executive president of the energy saving doors and windows branch of the All-China Real Estate Chamber of Commerce, Xu Sheng, executive president of Guangdong door Industry Association, rao deliang, secretary-general of guangdong door industry association, xie zhibin, china construction expo (guangzhou), yu kai, executive deputy secretary-general of energy-saving doors and windows branch of all-china real estate chamber of commerce, yang feng, founder of dingfenghui, chen Jingqing, head of marketing strategy in the home furnishing industry of huge engines, Jin Jinjiang, general manager of Huiya investment promotion, Lu Jintian, general manager of Dingcheng media, Li Dan, deputy chief editor of pan-Home Circle, Li zengbang, chairman of Haobo window control group, deng Yangli, chairman of Han Shi Guangdong Technology (Guangdong) Co., Ltd., Li Yi, executive president of Guangdong gaodeng aluminum group, Zheng Jian, general manager of Guangdong Xinhua Qiang Glass Technology Co., Ltd, zhang Wenjin, sales director of South China area of Jiangyin Haida Rubber & Plastic Co., Ltd., Zhang Xiao of tainufeng Baotai Energy Saving Technology (Shenzhen) Co., Ltd., Li Xinmei, general manager of Alibaba Foshan branch, deji Youpin doors and windows chairman Lei Shaojun, deji Youpin doors and windows xiao-Ming Yang, deji Youpin doors and windows xiong Jianping, general manager of comprehensive management center, Ye Yangyong, general manager of Deji Youpin brand, deji Youpin doors and windows zhao Zhongxiang, general manager of marketing, deji Youpin doors and windows production general manager Zhang Guangli, deji Youpin doors and windows su Jinyuan, general manager of foreign trade, deji Youpin doors and windows brand manager Jian Chuying, deji Youpin doors and windows brand recommend official sunny day attended the conference, together with the brand spokesperson Huang Xiaoming and dealers around the world, we will seek common ideas for the development of high-end system doors and windows.
This conference also received on-site support from more than 40 mainstream media, and conduct the conference live streaming, which has attracted great attention from the industry and the public, deji Youpin doors and windows brand effect and influence continue to rise.
Gathering of Great Britain
Explore the new development of the industry
In 2023, the market economy recovered, and the boom of the door and window industry was gradually rising. At the same time, environmental protection and energy conservation have become the development trend of the door and window industry, and consumers' pursuit of quality is getting higher and higher. Facing the opportunities and challenges, how can door and window enterprises quickly adapt to the development needs of the industry and the market, looking for new development opportunities in the changing situation to help promote the high-quality development of doors and windows in China?
Meeting jiang Ren, deputy director of curtain wall door and window Research Center of China Academy of Architectural Sciences he delivered a speech and said that safe, green and energy-saving door and window products are more popular in the market. Door and window enterprises should actively change to create a safe and happy door and window life for Chinese families and boost green China, the high-quality development of door and window industry is accelerated! Believe deji Youpin doors and windows the new upgrade will accelerate the high-quality development of the door and window industry.
▲ China Academy of Architectural Sciences
Jiang Ren, deputy director of curtain wall doors and windows Research Center
Zhang renjiang, secretary general of the National Federation of Industry and Commerce furniture Decoration Chamber of Commerce, pointed out, in the future, the competition points of the door and window industry will be in design, environmental protection, digitization and brand strength. Door and window brands should gain insight into demand, upgrade models and products, and keep pace with the times and actively innovate, provide high-quality products for the market, let Chinese doors and windows develop to high quality and high-end, go out of China and go to the world.
▲ Zhang renjiang, secretary general of the National Federation of Industry and Commerce furniture Decoration Chamber of Commerce
Xu Sheng, executive president of Guangdong door Industry Association it is believed that as long as we constantly innovate products, do a good job in brand, marketing, management and service, and comprehensively enhance the comprehensive competitiveness of enterprises, the door and window industry will definitely have a new breakthrough and development. Just deji Youpin doors and windows this new upgrade has injected fresh blood and strong power into the high-quality development of the door and window industry.
▲ Xu Sheng, executive president of Guangdong door Industry Association
Chasing ambassador appears
Start with the "Ming" of love
▲ deji Youpin doors and windows brand spokesperson Huang Xiaoming
On June 13, official official official of Deji Youpin Xuan Huang Xiaoming is the brand endorsement and chasing ambassador, realize two-way travel with the "Ming" of love, and start the ideal journey of living.
As the youngest Grand Slam film Emperor in the mainland, he conquered the audience with his powerful acting skills. He was rigorous and focused in the play and loved life outside the play. Huang Xiaoming also gave an answer to why he chose to represent the excellent products of German technology among many brands: the concept of "customized safety home for love" of Deji Youpin deeply attracts my heart. The brand has strong comprehensive strength and high product quality, which is the strength of the door and window industry."It is the sympathy between the powerful factions, the combination of strength and strength, and the empowerment of love that will give life a thousand possibilities.
▲ deji Youpin doors and windows brand endorsement signing ceremony
At the scene of the press conference, Huang Xiaoming made a shining appearance as the ambassador of chasing the light. Under the witness of all people, Huang Xiaoming made an appearance with the excellent quality of German technology. Brand endorsement signing ceremony; Then in the immersive Starlight interaction, yes deji Youpin doors and windows huang Xiaoming also praised the superior sound insulation performance of the new Star series. Finally, in the brand spokesperson Huang Xiaoming, deji Youpin doors and windows under the joint witness of brand executives and representatives of national outstanding distributors, the brand has opened up deji Youpin doors and windows the advanced road of the brand, at the same time announced that Deji Youpin Star New Star S9 shining listing.
▲Brand renewal launch ceremony
Deji Youpin doors and windows with the theme of "chasing the light and moving forward at dawn", we will fully open a new round of brand renewal and lead the brand to a new stage of high-quality development, it is bound to bring an industry upgrading revolution in the name of innovation to the whole industry, pilot Chinese meet new era of quality doors and windows!
Change with innovation
Accelerate the release of brand potential energy
The layout determines the ending. In the era of stock game, we can only seize new opportunities by taking advantage of the situation. Deji Youpin doors and windows since its establishment, it has been deeply engaged in the field of safety system doors and windows, adhering to quality and value services, and unswervingly creating high-quality development in the door and window industry. This summit focuses on the brand renewal strategy and upgrading, by building a brand communication matrix, consolidating the industrial chain, promoting the release of brand potential energy and realizing brand confidence.
In the release of brand strategy, deji Youpin doors and windows chairman Lei Shaojun said, in 2023, we will take the brand as the focus, take root downward, grow upward, constantly think about changes and breakthroughs, and make efforts from multiple dimensions such as product intensive cultivation, service improvement, and channel broadening, further consolidate the positioning of "customize security for Love", strengthen brand occupation, form greater market competitiveness, and create more new possibilities for the high-quality development of the industry, let Chinese door and window brands go to the world stage.
▲ deji Youpin doors and windows chairman Lei Shaojun
With the influence of the trend of consumption upgrading, more and more high quality of doors and windows with excellent technical performance have entered the homes of ordinary people, bringing us a more comfortable, safer and more energy-saving home life experience. Based on consumers' demand and pain points for quality system doors and windows, people need to find suitable doors and windows brands more efficiently. Germany and technology excellent products have opened a new brand promotion strategy, focusing on new outlets of doors and windows to empower global customers.
In 2023 brand promotion strategy release, deji Youpin doors and windows brand general manager Ye Yangyong important measures such as upgrading the image of new SI, brand-new brand spokesmen, and new hot products have been shared in detail.
From brand upgrading to brand doubling development, how to achieve continuous empowerment? He thinks, brand power is the key to winning. In 2023, detech Youpin will build a full-platform communication channel for new media through simultaneous online and offline efforts, continuously expand its product line, plus-sized star endorsement and advertising efforts, and seize market share through a Dooli-in-one brand strategy.
At the same time, Germany and technology excellent products will lead the brand forward with high quality, high coverage and high influence communication, enhance brand penetration, boost brand potential, empower terminals, and lead the brand into the New Year of Light.
▲ deji Youpin doors and windows brand general manager Ye Yangyong
Fenying
Riding the wind and Breaking the Waves
The wind is surging and it is self-imposed to set sail. The growth of every brand needs to be honed layer by layer, and the renewal of every brand strategy is witnessing the growth and transformation of the enterprise. In the new year, Germany and technology excellent products set out with strategic renewal and upgrading, from brand endorsement to renewal and image change, to user perspective change, to industry pattern change, behind the changes of German technology products are upgrades, adjustments and even challenges. However, there is one thing that has never changed-quality as the core, customized safety home for love, and stick to the main theme of high-quality development.
In the future, germany and technology excellent products will join hands with the family members of dealers across the country to pursue the light together, move forward at dawn, lead a new era of safe living, boost a new green future for the door and window industry, and help the healthy and new development of china's door and window industry.
