On the afternoon of June 20, Henan door and window industry association, Zhengzhou sliding door Industry Association, Henan Gonghe whole house customization Committee, Henan zhongzhan power Exhibition Co., Ltd., China big home new ecological store Alliance, the 2023 China university home furnishing stores new ecological Development Summit Forum and offline training meeting of "good recruitment and big home recruitment network" jointly sponsored by jiuzheng building materials network was successfully held in Haoyue International Hotel, Zhengzhou RIGHI.
Zhou Zhigang, executive vice president of Henan door and window industry association, Pan Zhihou, secretary general of Henan Gonghe whole house customization committee, Song chuanqiang, chairman of Henan zhongzhan power Exhibition Co., Ltd, wang Zhu, chairman of jiuzheng technology group, and the heads of several home furnishing stores in Henan province attended the meeting. At the same time, more than 100 representatives of doors and windows and customized home exhibitors were present.
Song chuanqiang, chairman of Henan zhongzhan power Exhibition Co., Ltd., first delivered a speech, expressing gratitude to the guests and analyzing the transformation and upgrading of the household industry under the Digital background. He pointed out that with the penetration of digital technology into various fields, traditional consumer groups and scenes have undergone tremendous changes, and the home building materials industry is facing impacts and challenges, accelerating Digital transformation is not only an inevitable choice for home furnishing enterprises to cope with the external environment, but also a powerful kinetic energy to promote the innovation and development of the entire industry. As the organizer and organizer of the exhibition, zhongzhan power actively pursued the wave of digital transformation. Since 2021, it has joined hands with jiuzheng technology to establish a strategic cooperation of digital exhibition and explore a new exhibition format integrating "offline + online, add face-to-face offline experience to screen-to-screen to build a convenient and efficient online business docking platform. Through exploration and practice in recent years, good response and results have been achieved.
On August 3-5, the 12th China Zhengzhou whole house custom home and door and window Industry Expo and 2023 Zhengzhou Design Week will be held in Zhengzhou International Convention and Exhibition Center. The organizing committee will continue to adopt the double-line integration exhibition mode, upgrade and build the official cloud exhibition mini program-good recruitment of big home recruitment network, and unite with the new ecological alliance of big home furnishing stores to fully integrate industry advantage resources, build an ecological aggregation circle of stores, exhibitions, factories and distributors to empower exhibitors with global traffic and quickly develop national business channels. Finally, he expressed the hope that with the help of this activity, representatives of participating enterprises can fully understand the platform, grasp opportunities, boldly innovate and practice, and establish a digital marketing system by using new technologies and new applications, build new advantages of brand quality and sustainable development.
Later, Zhou Zhigang, executive vice president of Henan door and window Industry Association, delivered a speech. He said that under the background of the digital development of the home furnishing industry, the association actively coordinates multi-party resources and hosts an online + offline double-line door and window home type exhibition to help enterprises transform and upgrade their digitalization, realize the rapid spread of Henan door and window brands. Standing at the forefront of digital transformation, as a bridge for industry communication, Henan door and window industry association hopes to integrate the power of the new ecological alliance of big home furnishing stores and build an online cooperation platform for interconnection and co-creation and sharing, effectively combine upstream and downstream resources such as exhibitions, stores, factories and distributors to jointly promote the high-quality development of Henan's large household industry. We also hope that more industry colleagues will follow the trend and cooperate with each other, and make use of the broad platform of recruiting big home recruitment network to achieve mutual benefit and win-win development.
At the meeting, Wang Zhu, the chairman of jiuzheng Technology Group, gave a wonderful theme sharing on how to successfully realize the digital upgrade of building materials and home furnishing enterprises and win in the emerging period of the digital era. She said that due to the impact and impact of the epidemic, the offline traffic of traditional building materials home furnishing stores encountered challenges, and various factors forced home furnishing stores to make adjustments to the brand structure, marketing methods, business models, etc. in order to develop, under this background, the new alliance of China University home furnishing stores came into being. The organization is highly connected with upstream and downstream resources such as exhibitions, business associations, stores, factories, distributors, etc., opening up a closed loop from the industry source to the precise guidance industry ecosystem of stores, operating through the Internet and private domains, new media and other technologies allow alliance members to share industry resources to achieve connectivity and create a win-win situation.
Next, Mr. Wang gave a live demonstration and explanation with the digital case of jiuzheng cooperative store. She said that the online digital operation of regional stores is difficult to succeed because of the lack of promotion teams, the high cost of content update, and the poor operation technology. However, nine positive links the resources of all parties in the industrial chain, with strong technical support, rich content creation and multi-channel customer access, it helps stores and factories build professional digital marketing systems to realize dual operations of online stores and offline entities, maximize customer flow and conversion rate, and achieve the ultimate goal of recruiting big merchants and good merchants.
In the practical training session on the platform of "good recruitment big home recruitment network", Luo Yueling, lecturer of jiuzheng building materials network, introduced the functions, application value, comprehensive Interpretation and explanation of cooperation.
Entrepreneurs on the scene listened carefully to the introduction, took notes carefully, and conducted warm consultation and interaction on issues such as platform traffic support and marketing preferential activities.
The holding of this activity received positive response and support from participating enterprises. Many enterprises expressed strong cooperation intention and signed cooperation contracts on the spot, successfully joining the recruitment network.
Link high-quality resources, share the industry ecosystem, and promote industry co-prosperity. The combination of zhongzhan power and jiuzheng science and technology will establish an excellent opportunity and digital platform for all parties in the central home building materials industry chain to connect and cooperate, so that exhibitions, stores, factories and distributors can form a high degree of resource sharing, build a new industrial ecological resource circle and empower the sustainable development of the industry for a long time!
